PATRICK PETERS
Strongsville
Summary
Marketing and communications professional with 9+ years of experience across healthcare, finance, real estate, and consumer products. Proven success in managing social media campaigns, coordinating events, and strengthening brand reputation. Skilled in creating engaging content, optimizing campaigns through analytics, and fostering internal employee engagement. Adept at cross-functional collaboration, project management, and leveraging digital tools to drive visibility, engagement, and organizational culture.
Overview
9
9
years of professional experience
Work History
Marketing Specialist
Myktek Dental
Middleburg Heights
11.2024 - Current
- Maintain brand reputation through consistent messaging and monitoring client feedback.
- Develop social media strategies that expand digital presence and audience engagement.
- Collaborate with sales and operations teams to support omni-channel marketing initiatives.
Social Media Specialist
Equity Trust Company
Westlake
01.2023 - 10.2024
- Built and maintained monthly social media calendars across LinkedIn, Facebook, and Reddit.
- Increased LinkedIn impressions by 700% through targeted, on-brand content strategies.
- Monitored and responded to comments, questions, and direct messages to strengthen customer relationships.
- Produced analytics reports to track KPIs and improve campaign ROI.
- Supported event-related content and cross-team communications.
Licensed Real Estate Agent
Smartland Realty
Highland Heights
03.2021 - 12.2023
- Coordinated open house events and client meetings, managing RSVPs and follow-ups.
- Leveraged automation tools to streamline engagement and increase qualified leads by 25%.
- Applied market analysis and creative promotions to improve property visibility.
Marketing & Social Media Manager
Joyce Factory Direct
Berea
05.2019 - 03.2021
- Directed planning and execution of internal and external events, including promotional campaigns and seasonal activations that exceeded sales goals by 30%.
- Oversaw social media scheduling and brand-aligned content creation across multiple platforms.
- Managed cross-functional teams of 15+, handling logistics, budgeting, and run-of-show documents.
Marketing & Sales Manager
The Fitness Doctor
Independence
05.2016 - 05.2019
- Designed and executed multi-channel marketing strategies, driving 29% increase in customer acquisition.
- Coordinated promotional events, swag distribution, and logistics support for client and employee engagement.
- Managed internal communications to support brand culture and employee motivation.
Education
Triple Bachelor's Degree - Mass Communications, Marketing, Broadcasting
Baldwin Wallace University
Berea, OH05.2016
Skills
- Social Media Management
- Content Creation & Scheduling
- Social Listening & Reputation Management
- Event Planning & Internal Communications
- Campaign Analytics & Reporting
- Project Management
- Collaboration & Cross-Functional Team Support
- B2B Marketing
- Healthcare & Financial Services Experience
Timeline
Marketing Specialist
Myktek Dental
11.2024 - Current
Social Media Specialist
Equity Trust Company
01.2023 - 10.2024
Licensed Real Estate Agent
Smartland Realty
03.2021 - 12.2023
Marketing & Social Media Manager
Joyce Factory Direct
05.2019 - 03.2021
Marketing & Sales Manager
The Fitness Doctor
05.2016 - 05.2019
Triple Bachelor's Degree - Mass Communications, Marketing, Broadcasting
Baldwin Wallace University
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