Patrick Price
Howell Township,NJ
Summary
Pharmaceutical Marketing Professional proven to deliver excellent revenue results across all digital and print channels. Innovative decision maker guaranteed to drive brand growth due to a strong ability to establish and maintain professional working relationships with all key stakeholders. Has held several Market Access roles and is experienced in creating excellent lifecycle, access and launch strategies. Stellar communicator, presenter, and relationship builder. A true leader and team player with the unique combination of experience in Marketing Strategy, tactical execution and pull-through. Extensive experience on both the client side and agency side. 20+
Overview
25
25
years of professional experience
Work History
Market Access Account Management
Mosaic Group
NY
04.2021 - Current
- Build trusting relationships with AstraZeneca and Lilly Brand and MLR review teams to be recognized as strategic and integral to the account
- Dive into the client’s brand strategy and collaborate with the brand team’s medical director on content development and MLR approval of all launch pieces
- Demonstrate extensive and expert knowledge of assigned brands and key customers
- Develop Omnichannel communication objectives & strategies for HCO, Payer, Employer, audiences and Global affiliates
- Communicate Client Strategic initiatives to the internal agency team
- Lead the MLR review process from the agency side using Veeva Promo mats daily
- Responsible for all Brand finance matters, including budgeting, tracking, and accruals.
Marketing and Sales Imaging Liaison
Hackensack Meridian Health
NJ
02.2019 - 04.2021
- Responsible for the development and implementation of all marketing programs (digital and print) professional and direct-to-consumer
- Directed involvement in the strategic planning, creation, and execution of all projects
- Created relationships with professional associations, chambers of commerce, advisory boards, media, and public relations, and corporate sponsors
- Responsible for managing profitability, revenue, and expenditures
- Created and strengthened relationships with all referring physicians.
Business Development Director
Active Mind Fuel: Digital Ad Agency
NYC
08.2017 - 01.2019
- Supervised account team on all marketing and advertising activities for 4 clients
- Lead the planning and delivery of all clients’ promotional and medical education strategies by implementing multi-channel initiatives for Health Care Professionals
- Trained and developed account managers in key facets of the business with a concentration on client relationship management, and FDA and PhRMA Guidelines
- Launched a new product to a new target audience through coordination of innovative tactics ensuring all elements including digital, print, and medical education was in direct line with the strategy and executed on time and within budget
- Created a Key Opinion Leader advisory board dinner program to allow the client to seek input for the clinical development program and promote its key messaging.
Marketing Launch Consultant: Market Access
Pfizer
NYC
05.2017 - 07.2017
- Ensured the Payer go-to-market plan was executed
- Included market access, reimbursement, and pricing strategy
- Strong focus on metrics analysis and channel strategies
- Planned/Conducted KOL and payer advisory boards
- Conducted post-marketing studies to determine Key Performance Indicators.
Project Mgmt. Consultant Global Market Access
Janssen/Execupharm
NJ
10.2015 - 03.2016
- Spearheaded project management functions and led execution of pricing and reimbursement market research
- Created and conducted impactful global marketing meeting of 130+ attendees, on-time and within budget by overseeing coordination and execution of all meeting logistics
- Facilitated launch of Private Health Insurance in Emerging Markets by commissioning a task force of 10 key members of the Janssen Global Market Access Group.
Team Leader, Global Market Access Marketing
Merck
PA
07.2011 - 02.2015
- Led team of Global Market Access (GMAX) promotion managers bolstering Merck's Global Market Access Team payer strategy encompassing access, reimbursement, and pricing
- Mentored, trained, and oversaw performance management of direct reports, created and implemented process improvements for Medical / Legal review, and handled resource planning and allocation
- Delivered 6 key projects, on-time and within budget, against a tight timeframe, by consolidating work to two agencies and creating a collaborative plan.
Business Development/Account Management
Price Consulting
01.2011 - 06.2011
- Provided a 40% increase in client inquiries and a 23% increase in sales for a Television / Video Production Company client by creating the first marketing plan.
Account Supervisor/Business Development
Metaphor
01.2010 - 12.2010
- Supervised account team on all marketing and advertising activities for 2 clients, simultaneously launching two new brands
- Successfully launched two new products through coordination of R&D, marketing strategy, sampling, and tactics ensuring all elements including digital, print, sales training, medical education, managed care, and distribution was carried out on time and within budget
- Developed and created a Key Opinion Leader (KOL) video used as a podcast, and in digital advertising
- Including creating content, sourcing, and managing the production.
Director of Sales and Marketing
REMTCS
09.2008 - 12.2009
- Drove new business development, handled new client targeting, led the development of Sales and Marketing Materials, and conducted client presentations
- Successfully negotiated contract with Princeton Healthcare System to begin requirements identification session by developing relationship and acquiring meeting with Director of IT.
Client Services Director
Thompson Reuters
04.2007 - 06.2008
- Served as primary client relationship manager responsible for multiple large pharmaceutical clients and their agencies to ensure successful client relationship development and management
- Supervised team of five salespeople and three internal project managers to ensure consistent effective client communication on responses to RFPs and all subsequent product deliverables
- Developed client communication strategies based on key metrics of product deliverables
- Expanded Merck HCP internet portal campaign reach and increased click-through ratio from 6% to 17% through the development and execution of a multi-channel marketing campaign.
Sr. Product Manager
AstraZeneca
04.2005 - 04.2007
- Led the creation of a new brand strategy and implementation of digital and print tactics
- Supervised two marketing managers in their digital and consumer-focused roles
- Drove the creation of the Key Opinion Leader (KOL) bureau, Created, and led KOL advisory boards and market research in the creation and confirmation of the new, effective brand strategy
- Exceeded sales forecast by 40 million dollars
- Successfully launched Pulmicort Flexhaler.
Global Senior Product Manager
Aventis Pharmaceuticals
06.2000 - 06.2002
- Managed the Global Launch of the IV Antibiotic Synercid
- Coordinated all Synercid marketing efforts with US, Japan, Germany, and France
- Developed and executed successful Hospital ICU marketing strategy
- Member of the Global Clinical Development team for Ketek IV and Pediatric formulations.
Senior Product Manager
Daiichi Pharmaceuticals
09.1998 - 06.2000
- Developed strategy and executed all tactical programs for Floxin Otic
- Created and managed the Key Opinion Leader Advisory Board
- Managed all sample production, inventory and distribution
- Led the task force to create new sample configuration
- Led the marketing Team for the onboarding of a new product, Evoxac.
Education
MBA - Marketing
Seton Hall University
B.A. - Biology
University of Delaware
Skills
- Product Marketing
- Competitive Analysis
- Data-Driven Decision-Making
- Product Positioning
- Product Lifecycle Management
- Product Launches
- Relationship Building
- Strategic Planning and Alignment
- Product Promotion
- Strategic Marketing
Therapeutic Area Experience
- Cardiovascular
- Diabetes
- Obesity
- Anti-Infectives
- Neurology
- Nephrology
- Dermatology
- Vaccines
- Psychiatry
- Oncology
- Biosimilars
Affiliations
- Acting/Modeling
- Swimming
- Skiing
Accomplishments
- AstraZeneca Azenity Award for Innovative Marketing
References
References available upon request.
Timeline
Market Access Account Management
Mosaic Group
04.2021 - Current
Marketing and Sales Imaging Liaison
Hackensack Meridian Health
02.2019 - 04.2021
Business Development Director
Active Mind Fuel: Digital Ad Agency
08.2017 - 01.2019
Marketing Launch Consultant: Market Access
Pfizer
05.2017 - 07.2017
Project Mgmt. Consultant Global Market Access
Janssen/Execupharm
10.2015 - 03.2016
Team Leader, Global Market Access Marketing
Merck
07.2011 - 02.2015
Business Development/Account Management
Price Consulting
01.2011 - 06.2011
Account Supervisor/Business Development
Metaphor
01.2010 - 12.2010
Director of Sales and Marketing
REMTCS
09.2008 - 12.2009
Client Services Director
Thompson Reuters
04.2007 - 06.2008
Sr. Product Manager
AstraZeneca
04.2005 - 04.2007
Global Senior Product Manager
Aventis Pharmaceuticals
06.2000 - 06.2002
Senior Product Manager
Daiichi Pharmaceuticals
09.1998 - 06.2000
MBA - Marketing
Seton Hall University
B.A. - Biology
University of Delaware
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