Patrick Robbins
Farmington,MI
Summary
Energetic mentor skilled at focusing on finding solutions and meeting deadlines. Committed to producing quality set designs and murals.
Overview
32
32
years of professional experience
Work History
Associate Creative Director
Leo Burnett Detroit
10.2018 - Current
- Managed multiple projects across seven accounts simultaneously, ensuring timely delivery of high-quality work within budget constraints.
- Executed branded events from concept to completion, resulting in increased audience engagement and brand awareness.
- Improved client satisfaction with creative solutions tailored to meet unique business objectives.
- Elevated brand identity by developing innovative creative concepts and executing design strategies.
- Supervised, trained and mentored a writing staff of six.
Copywriter
Leo Burnett Detroit
10.2012 - Current
- Responsible for national and international advertising copy for GMC, Buick and CCA brands
- Projects including: TV, print, digital, catalog, and collateral media
- Strong focus on retail branding/marketing and exploration
Associate Director –Client Operations GMC
Leo Burnett Detroit
03.2011 - 10.2012
- Management of four full time project managers and up to twelve seasonal interns on GMC, Buick accounts and new business pursuits
- Duties include assignment of creative teams to projects, providing informational support and meeting coordination to the creative department to help facilitate the development of creative concepts
- Maintaining creative staff calendars and coordinating with account for meetings and briefings
- Oversight of practical and budgetary functions of art buying, art retouching, and hiring of freelance artists and designers
- Verify adherence to client scope documents
- Coordinated entries of agency work into all national and international award shows
- Acted as lead project manager on all new business pitches for 2012, by orchestrating; staffing, timing, budget, and deliverables
- Speaking to various visiting college groups regarding the agency and the business
- Copywriting on GMC and Buick assignments and concept layouts (via InDesign) when needed
- Authored intern/new hire training manual
- Created logo for newly formed Client Operations department
Creative Services Manager
Leo Burnett Detroit
07.2005 - 03.2011
- Responsible for the creative work flow of print, television, and collateral work from conception to production on Cadillac, Pontiac, and Mr
- Goodwrench/Certified Service accounts
- Duties include assignment of creative teams to projects, providing informational support and meeting coordination to the creative department to help facilitate concepting
- Maintain creative staff calendars and coordinating with account for meetings and briefings
- Oversight of practical and budgetary functions of art buying, art retouching, and hiring of freelance artists and designers
- Acted as informational funnel when working in conjunction with sister offices and partner agencies during joint assignments
- Management/Supervisor of traffic teams
- Aided in accruing product information and art for creative teams
- Coordinated entries of agency work into all national and international award shows
- Copywriting on Pontiac and GMC accounts and presentation authoring as needed
Project Manager - Cadillac
Leo Burnett Detroit
03.2002 - 07.2005
- Responsible for the recruitment, hire, and training of traffic coordinators on operational processes of routing, production, and agency systems
- Directly managed three full time coordinators on the Cadillac account
- Route and approval of all outgoing Cadillac advertising and marketing assets ranging from print, television, collateral, events, and web
- Oversight of budgets on each Cadillac project
- Aided in the creation and preparation of client presentations
- Acted as liaison between account and creative departments and chaired status meetings for both groups
- Copywriting on Cadillac Retail account as needed
Account Coordinator
MARS Advertising
04.2001 - 01.2002
- Assisted account executives and marketing directors with daily functions of facilitating Nestle Beverage and Farmer Jack accounts
- Duties included billing, print job routing, proofreading, maintaining contact lists, internet research, word processing, solicitation letter, and presentation writing and status report maintenance
Operations Administrator
FCB Worldwide
07.2000 - 01.2001
- Responsible for the daily operations of a design studio, including: maintain billing and design records, assignment of incoming jobs to designers, act as liaison between account, creative and designers to ensure job accuracy and completion in a timely manner, estimate incoming jobs for approval by account and client, monthly billing, purchase orders, and other financial aspects of the design group
- Coordination of various status meetings held by account to keep the design group informed about current and future projects
Account Executive
FCB Worldwide
02.2000 - 07.2000
- Assisted FCB field office representatives in the production of print, television, radio, and collateral advertising
- Oversight of budgets assigned to each project
- Consulted creative staff regarding appropriate strategies and campaign fulfillment
- Responsible for the input and maintenance of broadcast traffic and network clearance
Traffic Coordinator
Bozell / FCB Worldwide
07.1999 - 02.2000
- Assisted account executives, creatives, print production, finance and design departments in the production and execution of print pieces and events relating to Jeep and Chrysler accounts
- Gained knowledge of the automobile industry in regards to advertising, marketing, and communications both domestically and internationally
Account Executive
WSYM FOX 47 TV
06.1997 - 12.1997
- Managed local advertising accounts including client consultation
- Production advisor for television commercials in client accounts, including restaurants, car dealerships, and financial institutions
Account Executive
The Lansing State Journal
01.1997 - 06.1997
- Managed accounts with local advertisers consulted with clients on classified advertising strategies, copy writing, and layout
- Worked with a diverse clientele including theaters, golf courses, and other service organizations
- Coordinated and produced several special sections throughout the paper
- Worked directly with small mid-Michigan communities
Classified Advertising Manager
The State News
01.1993 - 04.1996
- Company Overview: Michigan State University
- Recruited and trained account executive and clerical staff of 18 for the nation’s largest daily collegiate newspaper
- Set, implemented, and followed budget for the classified advertising department
- Conducted evaluations and tracked staff performance
- Distributed and monitored accounts totaling $1 million in annual sales
- Designed, created and monitored ads for website and e-mail capabilities
- Michigan State University
Education
Bachelor of Arts - Communications Arts and Sciences, Advertising
Michigan State University
East Lansing, MichiganMaster of Arts - Creative Writing
Full Sail University
Winter Park, FL10.2016
Skills
- Strategic Thinking
- Creative vision
- Content Strategy
- Marketing Communications
Affiliationstrainingawards
- People Management Training Program – Leo Burnett Chicago 2012
- 2010 Leo Burnett Global Star Reacher Award
- Copy writing for various organizations and groups (Make-A-Wish, Boy Scouts, local churches)
- Project Management Training Course/MS Project – New Horizons Training Center
- Management 101 training course – Leo Burnett Chicago 2005
- Featured in Crain’s Business Detroit 09/06/04 article on business etiquette
- MSU Advertising Association 1992-1996
Timeline
Associate Creative Director
Leo Burnett Detroit
10.2018 - Current
Copywriter
Leo Burnett Detroit
10.2012 - Current
Associate Director –Client Operations GMC
Leo Burnett Detroit
03.2011 - 10.2012
Creative Services Manager
Leo Burnett Detroit
07.2005 - 03.2011
Project Manager - Cadillac
Leo Burnett Detroit
03.2002 - 07.2005
Account Coordinator
MARS Advertising
04.2001 - 01.2002
Operations Administrator
FCB Worldwide
07.2000 - 01.2001
Account Executive
FCB Worldwide
02.2000 - 07.2000
Traffic Coordinator
Bozell / FCB Worldwide
07.1999 - 02.2000
Account Executive
WSYM FOX 47 TV
06.1997 - 12.1997
Account Executive
The Lansing State Journal
01.1997 - 06.1997
Classified Advertising Manager
The State News
01.1993 - 04.1996
Bachelor of Arts - Communications Arts and Sciences, Advertising
Michigan State University
Master of Arts - Creative Writing
Full Sail University
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