Patrick Sciacca
Wantagh,NY
Summary
Energetic leader and Editorial Director at Firercown and Bonnier Corp., adept in content strategy and team management. Spearheaded a brand redesign and digital-audience growth, generating over $8 million in revenue. Established profitable social channels and multimedia projects, leveraging analytics and SEO for audience engagement. Excelled in building and maintaining client relationships, with a knack for multimedia storytelling.
Overview
21
21
years of professional experience
Work History
Editorial Director
Firercown
12.2024 - Current
- Content-strategy lead for Yachting, Cruising, World and Sailing World brands, including publications and events
- Develop and execute multi-channel content strategies to drive audience growth, enhance engagement, and create revenue opportunities
- Created new Next Marine Brand, including creating a six-hour broadcast event, weekly enewsletter and an annual print SIP with profit in year one
- Collaborate with sales team and clients on discovery calls to design custom-content plans aligned with client goals, ranging from brand building to lead generation and conversion
- Created custom six-figure Ceros programs to expand clients’ digital footprint and create lead-gen
- Knowledge expert and on-air talent for all custom-content product videos
Editor In Chief
Yachting Magazine/Bonnier Corp.
01.2015 - 11.2024
- Led top-to-bottom brand redesign, the first in 37 years, revitalizing the brand’s image and relevance, creating the company’s #1 revenue provider
- Created all brand’s Social channels from zero to more 400,000 engaged followers, generating more than $1-million-plus annually alone
- Leverage all-channels’ analytics tools to optimize content, KPIs, and, in turn, revenue
- Consistently delivered profitable print product on time and on budget, even increasing print revenue
- Effectively managed remote staff of more than a dozen staffers and contractors
- Created profitable awards programs for clients
- Grew and maintained impactful client relationships that led to revenue-generating programs and opportunities
Editorial Director
Bonnier Corp.
05.2021 - 11.2024
- Lead the 360-degree content direction for Yachting, Cruising, world and Sailing World brands, including publications and events
- Develop and execute multi-channel content strategies to drive audience growth, enhance engagement, and create revenue opportunities
- Brands generated more than $8 million in 2023-2024
- Collaborate with sales team and clients on discovery calls to design custom-content plans aligned with client goals, ranging from brand building to lead generation and conversion
- Created custom six-figure Ceros programs to expand clients’ digital footprint and create lead-gen
- Knowledge expert and on-air talent for all custom-content product videos
Deputy Editor
Yachting Magazine
04.2012 - 01.2015
- Managed brand’s yacht-testing program
- Content creation included features, columns, high-net-worth people profiles, lifestyle content
- Edited all content
- Promoted from Deputy Editor to Editor In Chief, demonstrating continuous growth and commitment to brand’s success
Marketing & Content Consultant
02.2004 - 04.2012
- Marketing consultant for Nassau County Legislators-created 10 monthly newsletters
- Developed print and digital brochures, as well as ad creative, for Jupiter Marine
- Created all ad and listings content for all Patch/AOL websites
- Established profitable weekly video e-newsletter, a new website, and all digital and social channels for The Fisherman Magazine Group
Education
Bachelor of Arts - English
St. John’s University
Skills
- Content Strategy
- Organic Editorial & Marketing Programs
- Team Management
- Leadership
- Analytics
- SEO
- Digital-Audience Development
- Revenue-Generating Programs
- Project Management
- Budget Management
- Building Client Relationships
- Maintaining Client Relationships
- Public Speaking
- Brand Redesign
- Podcast Production
- Script Writing
- Social Media Strategy
- Multimedia Storytelling
- Deadline Management
- Editorial Management
- Audience Engagement
Timeline
Editorial Director
Firercown
12.2024 - Current
Editorial Director
Bonnier Corp.
05.2021 - 11.2024
Editor In Chief
Yachting Magazine/Bonnier Corp.
01.2015 - 11.2024
Deputy Editor
Yachting Magazine
04.2012 - 01.2015
Marketing & Content Consultant
02.2004 - 04.2012
Bachelor of Arts - English
St. John’s University
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