Patrick Seals
Redwood City,CA
Summary
Diligent Product Manager offering 5 years of success in product roadmap development, marketing, and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Overview
5
5
years of professional experience
Work History
Product Manager, A/B Testing
Humana
02.2023 - Current
- Documented user stories, specifications, and product features into detailed subject test plan to communicate across cross functional teams and build mandatory requirements.
- Tested and led the implementation of a new headless navigation and site redesign which resulted in increased transfers by a 3.5%, auto-refills by 2.4%, and increased sales of over-the-counter products with a 6.4%.
- Prioritized roadmap in order to achieve product goals and metrics.
- Communicated effectively with team members to deliver updates on test milestones and test data results
- Developed product documentation to communicate upcoming tests and products enhancements to internal teams.
- Analyzed metrics to measure product performance.
Product Growth Manager
Gap
01.2021 - 02.2023
- Strategize and execute integrated marketing campaigns and A/B testing for the Athleta Loyalty and Promotions pod to convert new customers, retain current customers, and increase loyalty engagement.
- Contributed to $60 million in incremental revenue through strategic, personalized A/B testing the Athleta loyalty program through Athleta.com and email.
- Facilitated all stages of A/B test development with marketing, development, UX, and analytics.
- Attend daily stand ups, working sessions, ideation planning sessions, prioritize tests, demos, and retrospectives on a daily, monthly, and quarterly basis in an agile environment.
- Collaborate with analytics team to discuss test structure and identify KPI/metrics, identify possible ROI, and discuss business impact of launches.
Digital Producer
Nike
12.2020 - 01.2021
- Managed digital marketing production for Nike Training Club App and Nike Run Club App.
- Develop and implement marketing, advertising, and go-to-market strategies that align with business goals, drive customer acquisition, and retention.
- Streamlined production asset process with UX design, copy editing, authoring, and publishing.
- Responsible for NRC audio guided runs and NTC work outs of the week roadmap and calendar.
- Through process enhancements, customers ran 1 million+ audio guided runs for the month of September 2020, a 4% increase from the previous year, and surpassing 28 million lifetime audio guided runs, ran.
Technical Producer
Nike
12.2019 - 12.2020
- Facilitated communication between geography tech teams and other stakeholders to synchronize work.
- Collaboration with global operation teams and Nike Territory/Geography Operations counterparts for quality digital experiences and product operations within site and app to deliver technology solutions to reduce customer pain points.
- Investigate bugs within digital experience, document issue, and partnering with product to identify a fix.
- Supported product planning for Shop experiences across Nike.com and Nike Apps.
- Led initiatives with the NBA and Nike Apple Watch partnership for each product launch.
Project Manager
Nike
10.2018 - 12.2019
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Monitored project performance to identify areas of improvement and make adjustments.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Developed and implemented project plans and budgets to ensure successful execution.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
Education
Bachelor of Science - Business Administration And Management
Indiana University Bloomington
Bloomington, IN04.2015
Skills
- Project Planning
- A/B Testing
- Prioritization and Execution
- Stakeholder Alignment
- Interpersonal Communication
- Troubleshooting and QA
- Product Lifecycle Management
- Growth Marketing
- Product Roadmaps
- Project Management
- KPI Tracking
- Marketing Strategies and Research
Timeline
Product Manager, A/B Testing
Humana
02.2023 - Current
Product Growth Manager
Gap
01.2021 - 02.2023
Digital Producer
Nike
12.2020 - 01.2021
Technical Producer
Nike
12.2019 - 12.2020
Project Manager
Nike
10.2018 - 12.2019
Bachelor of Science - Business Administration And Management
Indiana University Bloomington
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