Patrick Tobin, PMP
Bedford,NH
Summary
Passionate Higher Education Analytics and Data Strategy Leader with over 10 years of experience in building and scaling analytics functions that enhance C-suite decision-making, enterprise planning, and operational transformation. Proven expertise in leading high-performing business intelligence and analytics teams, developing robust product development frameworks, and overseeing forecasting and financial performance modeling. Skilled in translating complex data ecosystems into actionable insights that drive strategic growth through compelling data storytelling and executive presentation capabilities. Committed to leveraging data-driven strategies to empower businesses in achieving goals and successfully navigating the evolving market landscape.
Overview
2027
2027
years of professional experience
1
1
Certification
Work History
Assistant Vice President, Analytics
Southern New Hampshire University
01.2021 - Current
- Lead and integrated with enterprise analytics strategy supporting C-Level through individual contributor decision-making.
- Selected to lead a University wide strategy to deliver SNHU’s data literacy standards initiated by the President and reporting to the Chief Communications and External Affairs Officer.
- Selected to lead and present to executive leadership with former Board Chairmen, campus profitability and sustainability analysis developing an organizational practice in program portfolio management.
- Own product & KPI governance framework ensuring consistency, accuracy, and clarity in institutional performance metrics for all campus operations.
- Lead enterprise integration of University Partnership division to align governance, data quality, and senior leader guidance for ~$300M+ business unit.
- Own and govern centralized analytics and reporting platform supporting enterprise reporting, forecasting, and executive decision systems for 30+ departments.
- Build, manage, and mentor high-performing analytics teams aligned to enterprise priorities.
Director of Campus Analytics
Southern New Hampshire University
01.2018 - 01.2021
- Regularly presented business drivers and KPIs to senior leadership for performance monitoring.
- Built centralized reporting ecosystem replacing fragmented reporting processes using Power BI.
- Managed team to modernize Admissions Aid Modeling using uplift modeling to determine investment framework for the Institution's aid strategy.
- Executed modern analytics frameworks to grow and develop University College partnership and advanced studies programs.
- Led and represented key business units through years long system updates and data architecture development for Student Information System (Banner), CRM (salesforce), and various axillary systems.
- Build, manage, and mentor high-performing analytics teams aligned to enterprise priorities.
Senior Assistant Director, Institutional Research
Southern New Hampshire University
2017 - 2018
- Established annual fiscal year forecasting operations in alignment with the Office of Campus Funding improving annual forecasting accuracy to within 2%-4% error margin while influencing more strategic revenue planning decisions.
- Owned The Housing Director (THD) analytics data products working the technical product owner, leadership, and the vendor to produce the net new to the business insights on occupancy, revenue, and resident student enrollment drivers.
- Managed Power BI reporting across Admissions, Marketing, Advising, Finance, Student Affairs, and ad hoc reporting.
- Managed lab and section capacity reporting to inform budgeting and registration pilots.
Assistant Director, Institutional Research
Southern New Hampshire University
2015 - 2017
- Developed enterprise forecasting and reporting supporting revenue planning and operational efficiency.
- Led cross-department executive committee exploring comprehensive student debt mitigation programs launching an interoffice program using targeted analytics to inform student outreach, mitigation programming, and interoffice coordination operations.
- Developed reporting frameworks for campus offices informing operational and strategic decisions using Power BI.
- Supported IPEDS & Accreditation reporting including other agency and financial compliance requirements.
PPC/SEO Search Specialist
Dynamic Network Services (Dyn)
01.2014 - 01.2015
- Implemented segmentation strategies increasing profitability by ~40% for global Google Ads accounts with ~$1M annual budget for monthly recurring revenue product.
- Managed Google Ads A/B split test for all ad copy.
- Managed and trained staff of SEO tools and keyword indexing.
- Prepared ad hoc reporting for performance management to leadership as well as ongoing daily performance monitoring.
- Developed the Google Ads policies for Affiliate Marketing programs.
Education
Graduate Certificate - Advanced Counterterrorism And Homeland Security
Southern New Hampshire Univeristy
2023
M.S. - Marketing (Marketing Research & Analytics)
Southern New Hampshire University
2017
B.S. - Business Administration
Southern New Hampshire University
2015
Skills
- Executive & Board Reporting/Presentations
- Analytics Leadership
- Strategic Planning & Project Management
- SQL, SSMS, & Power BI
- ChatGPT & Copilot
- Data Platform Leadership
- Customer Lifecycle & Segmentation Analytics
- Forecasting & Financial Modeling
- KPI & Data Product Governance
- Data Governance & Modeling Standards
- Cross-Functional Strategy Alignment
Certification
- Project Management Professional (PMP), Project Management Institute (2017 – Present)
- Executive Presence & Influence, The Wharton School, University of Pennsylvania Executive Education (2025)
- Generative AI Practitioner Badge, Southern New Hampshire University (2025)
- Building Business Acumen, Acumen Learning (2023)
Timeline
Assistant Vice President, Analytics
Southern New Hampshire University
01.2021 - Current
Director of Campus Analytics
Southern New Hampshire University
01.2018 - 01.2021
PPC/SEO Search Specialist
Dynamic Network Services (Dyn)
01.2014 - 01.2015
Senior Assistant Director, Institutional Research
Southern New Hampshire University
2017 - 2018
Assistant Director, Institutional Research
Southern New Hampshire University
2015 - 2017
Graduate Certificate - Advanced Counterterrorism And Homeland Security
Southern New Hampshire Univeristy
M.S. - Marketing (Marketing Research & Analytics)
Southern New Hampshire University
B.S. - Business Administration
Southern New Hampshire University
Adjunct Teaching Experience
- Southern New Hampshire University Courses: Introduction to Marketing, Applied Marketing Strategies, Marketing Research, Social Media Marketing Analytics, Integrated Marketing Experience, and Integrated Business Core
Marketing Research & Integrated Marketing Experience Client Projects:
- Mobile Alabama, Africatown client project developing targeted event strategies, digital assets, and virtual tours.
- City Year NH, structured qualitative and quantitative primary research studies to collect customer sentiment and test qualitative models with quantitative survey instrument. Partnered with concurrent Social Media Marketing course to translate research insights into content.
- Easterseals NH &VT, developed a workshop based approach to learning social media marketing analytics culminating to Power BI dashboard deliverables for the client using secure data connections.
- Double Midnight Comics, Southern New Hampshire University, & YATESPEED, client projects following similar structure in assessing target markets, mining demographic data, and developing state based cluster models for informing marketing investments.
Contact Information
Bedford, NH | pattobin123@gmail.com | 603-703-3793 | LinkedIn