Patrick Watson
Uniontown,PA
Summary
Results-driven Sales and Marketing Representative with expertise in brand awareness and client relationship management. Skilled in innovative marketing strategies that drive sales growth and establish long-term partnerships. Proficient in negotiation techniques and enhancing team collaboration for optimal performance.
Overview
22
22
years of professional experience
Work History
Sales and Marketing Representative
Watson Sales & Marketing
06.2004 - Current
- Developed and implemented targeted marketing campaigns to enhance brand visibility and drive sales growth.
- Cultivated strong client relationships through personalized communication and exceptional customer service.
- Conducted market research to identify trends and inform strategic decision-making for product positioning.
- Coordinated promotional events, managing logistics and execution to maximize audience engagement.
- Complete veritcal intergration for reverse pull-through in multi family channel.
- Working with developer/contractor on extensive projects
- Pull through dealer/distrubution; closing loop to produce sales.
- Complete take offs to produce material list for multi-family project
- Attended industry trade shows to network for potential customers, generating new leads and opportunities for business growth.
- Boosted sales revenue by implemented effective marketing strategies and building strong client relationships.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- informed customers of promotions to increase sales productivity and volume.
Education
Associate of Science - Business Administration
Pennsylvania State University
Uniontown, PA05-2004
Skills
- Brand awareness
- Attended multiple national and regional industry shows, promoted brands and networked products while developing new customer relationships
- Developed and implemented innovative and original marketing tools such as Color Guard custom displays
- Teamwork and collaboration
- Proficient with Deck and Railing job site training
- Proficient with training new employees while managing their growth in the industry and capitalizing on their strengths
- Negotiation techniques
- Proficient in national negotiating and rebate contracts
- Competitor analysis
- Able to analyze competitors products and implement a positive value- add for representative brands to compete in the market place
- Management of National Customers:
- Developed key relationships with many of the top Deck builders through NADRA:
- Proficient in presenting AIA presentations
- Developed and maintained relationships with Distributors: Soult Wholesale, Palmer Donavin, Bluelinx
- Participated in the development of Multifamily Division for Design House, Color Guard, Armadillo Products
- Managed national customers such as 84 Lumber, Carter Lumber, Central Wholesale
- Developed long-term customer relations; contacts in multi-family divisions, lumberyards and contractors
- Proficient in Excel, Powerpoint, CRM, Word, Outlook, Teams and Zoom
Premier Exterior; Hen House Decks; Deck South; Dock & Deck
Accomplishments
Sales Rep of the Year (Design House) 2009
Sales Rep of the Year (Armadillo Decking) 2019
Timeline
Sales and Marketing Representative
Watson Sales & Marketing
06.2004 - Current
Associate of Science - Business Administration
Pennsylvania State University