Patrick Zanders

• Utilized CRM software to manage customer accounts and track performance metrics.
• Trained newly hired sales team in upselling techniques.
• Employed closing sales techniques, upselling and customer loyalty incentives to boost sales.
• Created documents recommended courses of actions to assist upper management in complex decision-making issues.
• Provided effective recommendations to increase customer satisfaction and marketing effectiveness to secure long-term accounts.
• Presented [Product or Service] during retail trade shows to increase market share and make connections with potential customers.
• Researched local markets to identify and flesh out lists of new leads for sales team follow-up.
• Generated new leads through networking and attending industry events.

I owned and operated a small boutique marketing firm that assisted local businesses in coordinating their local marketing presence. The majority of this work for these clients was based on their online outreach.

• Created websites and website content.
• Created content for brochures.
• Educated owners on relationship building with with customers.
• Made sure they stood out on Google, Bing and Apple platforms.
• Educated them on proper outreach with other businesses and forming joint venture partnerships and startegic alliances in the specific local markets.

• Delivered exceptional programming to audience members by always researching events, guests, and programs thoroughly.
• Researched topics for comment and discussion.
• Conferred with advertising partners to develop and deploy effective promotional strategies.
• Produced creative radio segments focused on music, current events and lifestyle topics.
• Collaborated with marketing teams to promote station events, leading to increased attendance and community involvement.
• Assisted in producing engaging promotional spots for the station, increasing brand awareness among listeners.
• Contributed to fundraising efforts by promoting charity initiatives on air, generating positive publicity for the station.
• Facilitated live coverage of special events, promotions, and sports matches.
• Devised marketing and promotional campaigns to increase ratings and listener base.
• Attended promotional events to create station awareness and build listener reach.