Creative leader with 20+ years delivering high-end, high-impact branded content for NFL, NBA, NASCAR, and Fortune 500 brands. Specializing in cinematic storytelling that connects, resonates, and defines.
Overview
24
24
years of professional experience
Work History
Senior Director, Brand Advertising & Production
NASCAR
01.2021 - Current
Lead national advertising, branded content initiatives, and creative direction for NASCAR and its corporate partners.
Serve as Creative Director for league, team, and sponsor-facing content — from national commercials to branded content series.
Led a $10M, 2.5-year capital project to design and build two broadcast studios from RFP to completion — Studio 43, an immersive XR stage, and Studio 3, a multifunctional set with NASCAR-branded practical designs, 4 LED walls, 3 vertical touch screen monitors, and a custom LED-integrated desk.
Oversaw development of NASCAR Countdown Live’s fully immersive XR virtual set for the CW’s Xfinity Series pre-race show.
Directed complete overhaul of NASCAR’s motion graphics system across studio, event, and branded content platforms.
Built and led NASCAR’s Branded Content division, establishing a full-service in-house agency model.
Clients include Goodyear, Powerball, Ally Bank, AWS, Mobil 1, Leidos, Fanatics, Shell, and GEICO.
Manager of Production, PantherVision
Carolina Panthers
01.2017 - 01.2020
Creative lead for all original, in-stadium content—shaping brand storytelling across digital and game-day platforms.
Directed original features, hype content, and sponsor integrations for Bank of America Stadium video boards.
Led full redesign of the team’s in-game graphics system (2019).
Managed yearly production budgets, Cap-X purchases, and vendor relationships to advance creative capabilities.
Hired, trained, and directed seasonal and freelance production staff.
Vice President, Creative & Post Production
3 Sons Media
01.2016 - 01.2017
Led creative direction for commercial campaigns and game-day content with NFL clients, including the Tennessee Titans and Cleveland Browns — from concept through delivery.
Director, Broadcast Marketing & Original Programming
Memphis Grizzlies
01.2003 - 01.2015
Executive Producer and Creative Director of Emmy Award-winning Grizzlies Films branded content.
Responsible for the creative development, direction, and implementation of broadcast marketing, original programming, and video production for the organization.
Led all team marketing campaigns and commercial production (2005–2015), carrying brand messaging through in-arena, broadcast, and online content channels.
Managed production and software budgets, capital improvements, and development of creative standards and practices as it relates to overall production infrastructure.
7× Emmy Award-winning writer, producer, director, and editor.
Video Editor
ESPN
01.2002 - 01.2003
Edited high-profile content for ESPN’s flagship programming in a fast-paced, live production environment.
Crafted teases, highlights, and features for SportsCenter and other national broadcasts.
2× ESPN Visionary Award winner (Best Tease, Best Project).
Education
B.A. - Communications
Robert Morris University
05-1998
Skills
Creative leadership
Branded content
Cinematic storytelling
Campaign development
Avid Certified Editor (Future Media Concepts, 2003)
Adobe Creative Suite & After Effects
Timeline
Senior Director, Brand Advertising & Production
NASCAR
01.2021 - Current
Manager of Production, PantherVision
Carolina Panthers
01.2017 - 01.2020
Vice President, Creative & Post Production
3 Sons Media
01.2016 - 01.2017
Director, Broadcast Marketing & Original Programming