Patrick J. Brooks
Finksburg,MD
Summary
Dedicated and results-driven SEO professional with a track record of optimizing digital assets for improved organic visibility. Experienced in managing SEO teams, SEO strategies, content development, and technical optimizations. Proven success in driving organic traffic growth and enhancing website performance. Google-certified with a strong foundation in analytics and data-driven decision-making.
Overview
6
6
years of professional experience
Work History
Content/Editorial SEO Program Manager
Gartner Digital Markets
01.2023 - Current
- Spearheaded organic recovery efforts for Gartner Digital Markets (GDM) portfolio after a company-wide reorganization
- Led a team responsible for crafting and executing editorial strategies while supporting writers across all GDM sites
- Implemented generative AI-driven prompts for competitive research and editorial planning
- Launched two new scalable content types targeting highly competitive SEO keywords
- Focused on resolving technical SEO issues and enhancing E-A-T (Expertise, Authoritativeness, Trustworthiness) factors for improved search rankings
- Achieved significant growth in click and impression baseline numbers for flagship brand/site
- Provided SEO strategy support for international writers/analysts.
Software Advice SEO Program Manager
Gartner Digital Markets
03.2021 - 01.2023
- Managed a team of three SEO professionals responsible for the success of softwareadvice.com
- Oversaw daily SEO strategies, long-term planning, goal setting, audits, and competitor analyses
- Implemented various schema markups (FAQ, video, author) and collaborated with UX teams on template enhancements
- Successfully doubled monthly organic traffic during tenure.
Senior SEO & Analytics Account Manager
Silverback Strategies
03.2020 - 02.2021
- Directly managed six accounts with a monthly management fee of $40,000-$50,000 and provided support for an additional ten accounts
- Improved the SEO reporting stack by transitioning clients to Data Studio Dashboards for monthly organic reporting
- Managed enterprise-level SEO clients, including Blackboard.com, Lexisnexis.com, and Beretta.com/Berettausa.com.
SEO & Analytics Account Manager
Silverback Strategies
02.2020 - 03.2020
SEO Account Manager
Silverback Strategies
01.2018 - 02.2020
- Managed five accounts with a monthly management fee of approximately $30,000, implementing technical optimizations, keyword strategies, and on-page content enhancements
- Maintained positive client relationships and communicated strategies effectively.
Digital Media Specialist
Fitzgerald Auto Malls
08.2017 - 01.2018
- Scaled SEO and PPC efforts for 26 websites across three states
- Managed and optimized PPC AdWords campaigns for 12 websites
- Restructured site layouts and navigation to improve load times, SEO, and user experience
- Produced content, built landing pages, and executed organic ranking improvement strategies.
Education
Bachelor of Science - Mass Communication with, track, Journalism and New, Business Communication
Towson University
2017
Skills
- SEO Tools: STAT, Screaming Frog, Moz, SEMrush, aHRefs, and more
- Google Tools:
- Google Analytics, Search Console, Data Studio, Google Tag Manager
- Keyword Research
- SEO Technical Audits & Optimizations
- HTML
- CMS Management
- Blogging/Content Creation
Timeline
Content/Editorial SEO Program Manager
Gartner Digital Markets
01.2023 - Current
Software Advice SEO Program Manager
Gartner Digital Markets
03.2021 - 01.2023
Senior SEO & Analytics Account Manager
Silverback Strategies
03.2020 - 02.2021
SEO & Analytics Account Manager
Silverback Strategies
02.2020 - 03.2020
SEO Account Manager
Silverback Strategies
01.2018 - 02.2020
Digital Media Specialist
Fitzgerald Auto Malls
08.2017 - 01.2018
Bachelor of Science - Mass Communication with, track, Journalism and New, Business Communication
Towson University
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