Summary
Overview
Work History
Education
Timeline
Generic

Patrick O'Brien

Atlanta,GA

Summary

Results-driven professional with over 20 years of entertainment marketing and sales experience, I excel in creating impactful marketing campaigns. My current goal is to find a position where I can showcase my abilities in strategic planning, partnership building, and data analysis. My expertise in developing comprehensive marketing programs and driving business growth is complemented by a proactive approach to leadership, learning and collaboration.

Overview

17
17
years of professional experience

Work History

Manager of Business Development Sales

Gas South District
04.2025 - Current
  • Identify, negotiate, and close sponsorship and partnership deals to meet and exceed annual revenue goals.
  • Engage with prospects, conduct meetings and venue tours, present customized proposals, and manage ongoing client relationships.
  • Ensure proper execution of marketing assets (e.g., signage, media, event placements), and oversee fulfillment and compliance with partnership agreements.
  • Coordinate with Marketing, Ticketing and other departments to enhance partnership packages with suite and club seat opportunities.
  • Maintain a partnership database, generate sales pipeline reports, prepare post-event evaluations and annual fulfillment reports.
  • Represent the organization at networking events, explore new revenue opportunities, and attend relevant industry conferences and seminars.

Account Executive

OUTFRONT Media
04.2021 - 11.2024
  • Leveraged OUTFRONT's suite of OOH advertising solutions to execute effective marketing campaigns for a $1 million book of business.
  • Prepared custom proposals and presentations for prospective campaigns and recaps.
  • Established and cultivated relationships with clients in a wide variety of businesses, and prospected for new leads and opportunities.
  • Detailed usage of CRM system to track and manage all sales activities and pipeline.
  • Ensured timely delivery of campaigns, working with cross-functional teams in Atlanta and throughout US.
  • Developed and maintained consultative marketing and sales skills by attending training and professional development programs.

Business Development Manager

SocialLadder
03.2018 - 03.2020
  • Sales leader for a technology startup specializing in word of mouth marketing tools for the live events industry.
  • Managed a multi-million dollar pipeline, consistently exceeding sales KPIs and quotas.
  • Developed comprehensive marketing programs for events and concert promoters in North America, Europe and Australia.
  • Evaluated existing accounts to continuously identify client needs, and further partnership and retention.
  • Managed team of sales development representatives, and led the strategy for new opportunities and prospects.
  • Regular collaboration with cross-functional teams to ensure product regularly met and exceeded client needs.
  • Attended industry functions to represent company and exchange ideas with industry thought leaders.
  • Oversaw digital content creation and updates to demo deck, case studies, and additional marketing materials.

Director of Marketing

C3 Presents & Shaky Festivals
01.2014 - 06.2017
  • Led marketing efforts for several Southeast US music festivals, managing marketing budgets of $250k+ per event.
  • Developed event marketing plans and paid media campaigns utilizing digital, print, radio, OOH, TV and more.
  • Oversaw the marketing, PR, creative and branding functions for each festival, and developed strategy and revenue projections.
  • Implemented grassroots promotions and fan engagement campaigns from ideation to execution.
  • Managed all creative teams including social, design, branding, photo, and video to create compelling content throughout sales cycle and onsite at events.
  • Created overall digital media strategy and A/B testing to achieve optimum results for all campaigns.
  • Collaborated with sponsorship team to implement sponsor-driven packages across multiple channels.

Director of Marketing

The Bowery Presents South
06.2013 - 02.2016
  • Leader of marketing for national concert promoter Bowery Presents Southeast US office.
  • Responsible for marketing over 250 concerts per year, and all associated media buying and revenue projection.
  • Managed budget and all deliverables for campaigns, and supervised proper allocation of ad dollars to maximize revenue.
  • Introduced the Bowery brand in the Southeast by implementing a comprehensive marketing roll out.
  • Implemented onsite activation and branding opportunities with sponsorship department.
  • Directed all digital media efforts of the brand including website content, social media, and email marketing.
  • Curated relationships with organic and paid national marketing partners to maximize promotional efforts.

Digital Content Manager

CBS Radio
12.2012 - 06.2013
  • Head of content for Atlanta sports radio website, managed in-house editorial staff and directed all content creation.
  • Supervised all digital media efforts for the brand, including social media, email marketing, text, and app development.
  • Collaborated with sales to integrate digital sponsorship opportunities and identify new revenue streams.
  • Coordinated CBS Sports national content pieces and collaborated with CBS HQ and media outlets across US.
  • Held regular meetings with on-air staff to identify content pieces for shows and best practices to maximize clicks.
  • Served as primary in-house graphic designer, building out print materials and digital campaigns.

Director of Marketing and Promotions

Cumulus Media
02.2008 - 12.2012
  • Management of all marketing and promotional efforts for the Cumulus Atlanta radio group's two male demo stations.
  • Collaborated with Programming and C-Suite to execute the overall brand strategy for the stations.
  • Produced large scale station events, creating opportunities to integrate clients and generate non-traditional revenue.
  • Managed and produced multi-faceted marketing campaigns, including on-air, digital and onsite activation.
  • As flagship partner, collaborated with Atlanta Hawks and Braves marketing teams to enhance the brands through on-air and in-game promotions.
  • Cultivated mutually beneficial promotional partnerships with local business partners, media outlets, and nonprofits.
  • Managed two full-time and four part-time employees, as well as the internship program.

Education

Bachelor of Arts - Communications

Jacksonville University
Jacksonville, FL
01.2001

Timeline

Manager of Business Development Sales

Gas South District
04.2025 - Current

Account Executive

OUTFRONT Media
04.2021 - 11.2024

Business Development Manager

SocialLadder
03.2018 - 03.2020

Director of Marketing

C3 Presents & Shaky Festivals
01.2014 - 06.2017

Director of Marketing

The Bowery Presents South
06.2013 - 02.2016

Digital Content Manager

CBS Radio
12.2012 - 06.2013

Director of Marketing and Promotions

Cumulus Media
02.2008 - 12.2012

Bachelor of Arts - Communications

Jacksonville University

Similar Profiles

CREATE PROFILE