Patsy Casas
Odessa
Summary
Dynamic News Anchor Reporter with a proven track record at Gray Television, Inc., enhancing viewer engagement through exceptional communication and live reporting. Skilled in investigative journalism and multimedia production, I've significantly improved ratings by delivering captivating content. My adaptable personality and public speaking confidence have fostered strong community relationships and team collaboration, setting new standards in news broadcasting.
Overview
28
28
years of professional experience
Work History
News Anchor/Reporter
Gray Television, Inc.
01.2001 - Current
- On air personality. Lead roles in commercials, proficient in voiceovers, able to adlib during events in both Spanish and English.
- Improved ratings by consistently delivering engaging, timely, and informative content to viewers.
- Ensured accuracy of news stories by conducting thorough research and fact-checking before going live on air.
- Cultivated a diverse network of sources within the community for access to exclusive interviews or scoops that set station apart from competitors.
- Led team coverage during major events or disasters, coordinating efforts among reporters in the field and studio staff for seamless presentation.
- Developed strong relationships with local community leaders for exclusive interviews and insightful stories.
- Emceed events on stage with over 60,000 people in both, Spanish and English. Events with our station, City of Odessa, Midland Hispanic Chamber of Commerce, City of Midland, Fiesta West Texas, and many more entities.
- Collaborated closely with weather and sports teams to provide comprehensive coverage during newscasts, ensuring seamless transitions between segments.
- Adapted quickly to changing circumstances in the newsroom and on the field, ensuring accurate information provided in a timely manner.
- Demonstrated versatility by covering breaking news, feature stories, and investigative reports across various beats.
- Fostered teamwork among colleagues by sharing resources, story ideas, constructive feedback to improve overall performance, etc.
- Delivered polished live shots under pressure from remote locations for breaking news events or special features.
- Utilized social media platforms effectively for breaking news reporting, engaging with the audience, and promoting upcoming segments on the air.
- Broadcasted and blind read copy for advertisements and breaking news developments.
- Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
On Air Radio Personality
La Ley 104.7 Radio
09.2001 - 03.2022
- Adapted quickly under pressure when faced with technical difficulties or unexpected changes to the broadcast schedule, ensuring minimal disruption for listeners.
- Managed daily show preparation tasks including researching current trends, updating playlists, screening callers, and pre-recording promotional spots.
- Maintained professional relationships with artists'' representatives to secure exclusive interviews or premieres of new music releases for the show.
- Assisted sales team in developing targeted advertisements by sharing insights into listener preferences and demographic data analysis results.
- Developed strong relationships with local community leaders for exclusive interviews and insightful stories, musicians, local events, live broadcasts on location and different businesses (remotes). At remotes interviewed management or workers to speak about specials, promotional packages with their business.
- Enhanced listener experience by creating engaging and entertaining content tailored to the target audience.
- Promoted station-sponsored events both on-air and off-air to drive attendance rates while maintaining a positive brand image within the community.
- Developed strong relationships with local businesses and community organizations, resulting in successful partnerships for advertising campaigns and special events.
- Maintained strict adherence to FCC regulations by monitoring content and avoiding inappropriate language or discussion topics during live broadcasts.
- Boosted station''s overall ratings by consistently delivering high-quality on-air performances and connecting with listeners through relatable topics.
- Generated excitement around contests or giveaways by designing captivating on-air promotions that encouraged maximum participation from listeners across different platforms like phone calls or social media channels.
- Collaborated with fellow radio personalities and production team to develop creative ideas for segments, promotions, and events.
- Engaged listeners through social media platforms to increase station visibility.
- Set up events like “El Dia del Niño”, set up, talk to businesses for booths, location, what they were going to give away, date of event, find volunteers, find location and manage the whole event from start to finish. I did the same with the Health Fairs, as well as our radio anniversary events.
- Entered Voice-tracks. Produced commercials. Translated commercials.
- On stage presence for events. Emceed events with over 60,000 people.
Tejano 96.1
ICA Radio
02.1997 - 01.2001
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new on location situations.
- Conducted insightful interviews with notable figures from various industries, providing listeners with exclusive access to expert opinions and insider information.
- Maintained strict adherence to FCC regulations by monitoring content and avoiding inappropriate language or discussion topics during live broadcasts.
- Increased listener loyalty with a personable on-air demeanor that resonated with fans through genuine connection and relatable anecdotes.
- Boosted station''s overall ratings by consistently delivering high-quality on-air performances and connecting with listeners through relatable topics.
- Delivered exceptional programming to audience members by always researching events, guests, and programs thoroughly.
- Made promotional appearances at public events.
- Presented weather, news and commercials to listeners.
- Spearheaded promotional appearances on behalf of station and to increase sales for advertisers.
- Conferred with advertising partners to develop and deploy effective promotional strategies.
- Stayed up-to-date on FCC requirements for various shows, adapting stories and plans accordingly.
- Enhanced listener experience by creating engaging and entertaining content tailored to the target audience.
Education
High School Diploma -
Odessa High School
Odessa, Texas05.1991
Skills
Adaptable Personality
On-Air Presence
Exceptional communication
Public Speaking Confidence
Strong Interviewing
Breaking News Coverage
Multimedia production
Investigative journalism
Live Reporting
Effective storytelling
News Writing Expertise
Fact-checking mastery
Languages
Spanish
Full Professional
English
Native or Bilingual
Timeline
On Air Radio Personality
La Ley 104.7 Radio
09.2001 - 03.2022
News Anchor/Reporter
Gray Television, Inc.
01.2001 - Current
Tejano 96.1
ICA Radio
02.1997 - 01.2001
High School Diploma -
Odessa High School
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