Patti Cook
Kaysville,UT
Overview
22
22
years of professional experience
Work History
Director of Communication
The Women's Leadership Institute
01.2021 - Current
- Conceptualized, planned, and executed new funding sources for WLI, including educational curriculum and community events. Increased revenue for the company by $80,000 in the first year of being full-time.
- Advertising efforts with LPGA, Utah Business, and other sources to create awareness among 25,000 new viewers.
- Engage with various stakeholders, including executive leadership and community members, to educate them on the value of gender diversity at all levels of their workforce.
- Established relationships with key stakeholders to ensure effective communication of messages.
- Organized events such as conferences, workshops, webinars and seminars to increase public awareness of brand messaging.
- Monitored industry trends and identified opportunities for growth through new communication channels.
- Analyzed customer feedback data from surveys and focus groups to inform strategic decisions.
- Generated ideas for innovative campaigns that would be appealing to target audiences both internally and externally.
- Led the development and implementation of strategic communication plans to enhance company reputation and stakeholder engagement.
Engagement Lead
Action Utah
01.2018 - 01.2020
- Company Overview: In this startup community engagement organization, I worked on many different areas - including policy work for women and families, outreach opportunities with program and partnership development and marketing aspects with fundraising campaigns, social media posting, and content creation
- Develop strategies and tactics for targeted outreach
- Co-created with the YWCA, a 5-part Advocacy Bootcamp, a course in civic engagement for community members
- Lead collaborative efforts in the community to host a series of workshops throughout the Wasatch Front
- Faces of Advocacy showcased accessible and meaningful ways for everyday citizens to get involved in taking political action
- Testified before the UT Financial Committee to help secure thousands in funding for specific policy issues related to maternal mental health
Corporate Event Management
01.2003 - 01.2018
- Work with cross-functional teams to create an experience from inception to completion.
- Demonstrated experience managing complex, high-profile events involving senior management, VIP clients, and other stakeholders.
- Experience in negotiating contract, managing vendors, staff and keeping under projected budgets and timelines
- Responsible for profitability and retention of clients - across the board, increased profitability on accounts by 20% through relationship building.
- Creative expertise in themes, design, and implementation of special events
- Ability to handle on-the-fly changes to existing plans and meet clients' expectations
Education
Master of Professional Communication -
Weber State University
01.2022
BA - English/Sociology
Brigham Young University
01.1999
Skills
- Stakeholder Communication
- Strategic direction and implementation
- Team collaboration
- Resource management and allocation
- Project Management
- Technical skills: ActiveCampaign, Mailchimp, Canva, Google Suite, Microsoft, WordPress
Affiliations
- Engaged in the logistics for a Presidential Inaguaration, SLC Olympics and National Spelling Bee
- Testified on Capitol Hill to secure 1/2 million dollars in funding for Maternal Mental Health
- Communication Instructor at Weber State University
Timeline
Director of Communication
The Women's Leadership Institute
01.2021 - Current
Engagement Lead
Action Utah
01.2018 - 01.2020
Corporate Event Management
01.2003 - 01.2018
Master of Professional Communication -
Weber State University
BA - English/Sociology
Brigham Young University