Patti McDonald
Lansing,MI
Summary
Creative Communications Manager with excellent interpersonal and time management skills. Skilled project manager who has demonstrated the ability to create engaging content.
Overview
11
11
years of professional experience
Work History
Communications Manager
Michigan State Universtiy
01.2023 - Current
- Responsible for the written and digital communication efforts of the History Department and Center for Integrative Studies in Social Science.\
- Increased engagement on all social media platforms by over 300% (History Department).
- Increased engagement on all social media platforms by 415%.
- Developed compelling content for History Department and Center for Integrative Studies in Social Science websites and social media accounts, driving user engagement.
- Wrote articles for History Department and Center for Integrative Studies in Social Science highlighting department achievements and successes while fostering relationships with researchers and faculty members.
- Managed all social media accounts for History Department and Center for Integrative Studies in Social Science including Facebook, Instagram, LinkedIn, and X.
- Created graphical assets for events, courses, and speaker talks.
- Assisted with media interviews and requests.
- Coordinated and managed the development of content for the History Department and Center for Integrative Studies in Social Science websites.
- Designed and ordered promotional materials for the History Department and Center for Integrative Studies in Social Science.
Marketing Coordinator
Grown Rogue
06.2021 - 12.2022
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Increased engagement on all social media platforms by a combined 217%.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram.
- Coordinated resources to craft marketing plans for product launches and events.
- Planned vendor fairs for clients and partners to attend.
- Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce crisp, fresh collateral.
Manager
The Botanical Company
09.2020 - 06.2021
- Ensured staffing and team training meets store needs and company standards.
- Developed strategies for better workplace efficiency and goal achievement.
- Educated employees on cannabis products and how to engage our customers on cannabis related issues.
- Focused on customer experience, brand, and loyalty by building relationships throughout the community.
- Created and fostered a proactive sales-focused environment through inspiration and direction.
- Ensured receipt, maintenance and monitoring of inventory.
- Led staff in compliance regulations provided by MRA.
- Performed all open and closing store procedures to standard.
- Took responsibility for accurate banking deposits and cash handling.
Social Media Coordinator
The Healing Community MEDCo
10.2018 - 09.2020
- Managed dispensary's Facebook and Instagram page, generating interest for existing and upcoming products or service releases.
- Increased engagement on all social media platforms by over 150%.
- Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
- Ensured live menus were up to date and maintained to brand standard.
- Planned events, including trade shows and vendor fairs, for clients and partners to attend.
- Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
- Posted new content for products and services when managing marketing and release calendars.
- Partnered with graphic designers creating content and promoting ad campaigns.
Social Media Marketing Coordinator
VIPKID
03.2017 - 02.2019
- Managed Instagram, Facebook, Twitter, and SnapChat
- Strategized and developed video content for company website and social media publications including YouTube and Instagram stories
- Increased engagement on all social media platforms by over 127%.
- Interacted with customers and clients in effort to take advantage of positive posts and feedback to boost brand identification.
- Developed marketing content such as blogs, promotional materials and advertisements for social media and company website.
- Partnered with graphic designers to create visually appealing graphics for social media and marketing documents.
- Increased customer engagement through social media.
- Posted new content for products and services when managing marketing and release calendars.
Multimedia Journalist
Journal Broadcast Group Channel Six and FOX Nine @ 9
01.2014 - 03.2017
- Responsible for being a “one man band reporter," shooting, editing, and writing VO/VOSOT's, and packages for live daily newscast.
- Appeared on camera and delivered stories in studio for live daily newscast.
- Covered breaking news and developing stories, presented those stories on live television in creative, energetic, and conversational style while working under tight deadlines.
- Wrote, edited and produced stories for multiple platforms, including digital channels.
- Interviewed people throughout the community and maintained those relationships for possible stories.
- Edited footage to create videos for various multimedia platforms.
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Responsible for being an on-call reporter twice per week.
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
- Planned video shoots in studio and remotely by managing production through all stages to completion.
- Developed schedules for production and editing for timely delivery.
- Guided producers and engineers in best story development practices and sound design concepts to encourage innovation in production technique.
Education
Bachelor of Arts - Mass Communications
University of South Florida
Tampa, FL2013
Skills
- Social media expertise including Facebook, Instagram, X, and YouTube
- Works well under tight deadlines
- Internal Communications
- Client Engagement
- Content and digital asset management
- Video Production
- Microsoft Office Suite expertise
- Adobe Creative Suite expertise
- Word Press
- Strategic Planning
- Canva expertise
- Brand Promotion
- Press releases
- Website Maintenance
- Marketing Communications
- Multimedia Content creation
Timeline
Communications Manager
Michigan State Universtiy
01.2023 - Current
Marketing Coordinator
Grown Rogue
06.2021 - 12.2022
Manager
The Botanical Company
09.2020 - 06.2021
Social Media Coordinator
The Healing Community MEDCo
10.2018 - 09.2020
Social Media Marketing Coordinator
VIPKID
03.2017 - 02.2019
Multimedia Journalist
Journal Broadcast Group Channel Six and FOX Nine @ 9
01.2014 - 03.2017
Bachelor of Arts - Mass Communications
University of South Florida
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