Patti Thurmon
West Monroe,Louisiana
Summary
Independent-minded self starter with 20 years of experience in the health, wellness and sports industry. Skilled in creating fitness and wellness programs, organizing events, and coaching clients to become the best version of themselves. Forward-thinking leader with expertise in setting goals, quality standards and company initiatives while learning quick and efficient attainment of objectives. Familiar with multiple markets and proactive in capturing new customers and business opportunities.
Overview
19
19
years of professional experience
Work History
Managing Partner
Bayou Jamb, LLC
02.2021 - Current
- Bayou Jamb is all-encompassing sports marketing agency whose core capabilities include the creation of sporting events, sponsorships sales, and NIL marketplace expertise.
- Established and implemented business procedures and process improvements.
- Analyzed and presented financial standings and cost-effectiveness to other partners and investors.
- Managed day-to-day business operations.
- Consulted with customers to assess needs and propose optimal solutions.
- Established foundational processes for business operations.
- Coordinated schedules and timelines for events.
- Wrote e-mails, promoted events via social media and drafted phone scripts to recruit volunteers.
- Exhibited high energy and professionalism when dealing with clients and staff.
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
- Conducted target market research to discover customer needs and analyze competitor trends.
General Manager
Learfield IMG College, Warhawk Sports Property
12.2019 - 03.2021
- Spearheaded overhaul of company best practices, leading to significantly increased staff retention rates and awarded top-ranking industry leader of the year.
- Implemented operational strategies and effectively built customer and employee loyalty through enhanced communication.
- Created managed and executed business plan and communicated company vision and objectives to train team.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Responsible for managing 2.3-million-dollar budget, oversee P&Ls and achieve margin targets consistently to stay on track with growth plans
- Identified and capitalized on community business opportunities with effective networking
- Increased profits by 12% within one year by establishing goals and overseeing development of sales executives and managing expenses.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and implemented strategies to increase sales and profitability.
Health Coach Physician Liason
Louisiana Pain Care
12.2018 - 12.2019
- Worked in dual role capacity effectively providing comprehensive, empowering, and professional coaching programs so patients remained motivated to attain personal health and fitness goals, while also delivering preventative health strategies to primary care physicians.
- Interpreted health data and recorded clients' health status.
- Recommended nutrition and fitness modifications to improve overall health of clients.
- Assisted clients in finding new ways to inspire healthier habits.
- Brought stability to analytics group and delivered sustainable data for use with primary care physicians on cost of care strategies.
- Developed monthly newsletter sent to practitioner offices with informative business practice articles and suggestions for promoting brand awareness.
- Provided details on building referrals and managed relationships with physicians.
- Developed highly effective communication, interpersonal and persuasion skills, which were used for interacting with people of all different backgrounds and cultures.
- Built and maintained positive relationships with public by utilizing strategic plans.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Used various social media platforms for media and blogger outreach.
- Collaborated with internal stakeholders to identify key messages and create compelling content for press releases and other materials.
General Manager of Sports
The Radio People
03.2016 - 12.2018
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and implemented strategies to increase sales and profitability.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Responsible for overall sales and marketing budget and changes necessary to meet established guidelines for company image, community presence, customer service, efficiency, and profitability
- Developed and implement campaigns and projects including sales team initiatives, promotions, and digital campaigns
- Established and developed many events that now serve as established community events
- Responsible for managing 10 sales executives to meet monthly, quarterly, and yearly budgets
- Built strong relationships with local businesses and advertising firms to help secure resources for profitable events
- Successfully created working relationships between area business owners, local schools, and corporate executives
- Proven ability to create and maintain profitable source pipeline acting as mediator between the business owners and corporate executives
- Responsible for developing, coordinating, and leading all companywide special events to promote The Radio People in the City of Monroe and surrounding parishes.
- Developed and implemented strategies to increase sales and profitability.
Performance Coach
M5 Management Services
03.2014 - 03.2016
- Applied physical, mental and health training techniques to improve employee performance both in personal life and on the job performance.
- Maximized workout efficiency, improved health and increased well-being.
- Supported internal financial resolution and communication to the Dealer for top revenue performance
- Utilized positive communication to encourage team and promote integrity and respect.
- Monitored team practices to establish high level of performance.
- Encouraged everyone to cultivate strong work ethic by demonstrating diligence, patience, and respect for others.
- Developed internal process for General Manager and staff to maintain store facility to ensure a positive customer experience
- Applied knowledge of sales, marketing tactics, and digital knowledge to generate additional revenue sales
- Engaged employees positively while educating them about product attributes and benefits and how it should be sold to customers.
Director of Marketing Communications
University of Louisiana at Monroe
07.2008 - 02.2014
- Maximized branding initiatives in the athletic department by strengthening program outreach and increasing communication between marketing and public relations.
- Contributed expertise to multiple committees to enhance outreach and branding strategies.
- Managed air travel, hotel accommodations, ground transportation, merchandise, and guest award recognition for athletic department.
- Responsible for monitoring and reporting market penetration analysis
- Responsible for all sports team initiatives in the community.
- Built strong relationships with industry professionals and influencers.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Planned and executed events and marketing programs to increase qualified leads.
Manager of Sports Medicine
Saint Francis Medical Center
05.2004 - 07.2008
- Responsible for creating and implementing marketing and promotional materials and activities for 16 varsity sports
- Built trust with athletes and coaching staff by being courteous, respectful, responsible and professional at all times.
- Ordered equipment for all sports and kept meticulous records on athletic equipment inventory.
- Responsible for gaining new sponsorship and monetary commitments each year and maintaining commitments of past donors
- Developed and managed the general internship programs
- Supervised student grades for eligibility requirements and collected paperwork for annual physicals.
- Paired individuals to achieve best fit for athletic and academic programs.
Education
Bachelor of Science - Business Administration
Louisiana Tech University
05.1997
Skills
- Instructional Skills - Good at providing a clear way to teach someone a new skill or process
- Interpersonal Skills - Natural ability to communicate effectively and motivate friends, colleagues and clients
- Curiosity - Desire to learn and apply new information is a never-ending process
- Marketing - Exceptional at brand messaging, social media, and public image advertisement
Accomplishments
- Junior Fitness Academy, West Monroe, LA: Founder of Louisiana’s first state of the art fitness academy for children ages 6-17 yrs. In affiliation with pediatric cardiologist Dr. Terry King, JFA served as a world class platform designed to educate and train youth on fitness and nutrition at an early age.
Timeline
Managing Partner
Bayou Jamb, LLC
02.2021 - Current
General Manager
Learfield IMG College, Warhawk Sports Property
12.2019 - 03.2021
Health Coach Physician Liason
Louisiana Pain Care
12.2018 - 12.2019
General Manager of Sports
The Radio People
03.2016 - 12.2018
Performance Coach
M5 Management Services
03.2014 - 03.2016
Director of Marketing Communications
University of Louisiana at Monroe
07.2008 - 02.2014
Manager of Sports Medicine
Saint Francis Medical Center
05.2004 - 07.2008
Bachelor of Science - Business Administration
Louisiana Tech University
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