Patty Armstrong
Tallmadge,OH
Summary
At Winston Broadcasting Network, I spearheaded marketing initiatives, leveraging my expertise in digital marketing and strategic planning to boost brand awareness significantly. My adept networking and project planning skills resulted in impactful campaigns, driving increased engagement and increasing viewership for the TV Station.
Overview
31
31
years of professional experience
Work History
Research & Marketing Director
Winston Broadcasting Network - WBNX-TV55
06.1993 - Current
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Directed trade show participation, maximizing exposure for company products and services.
- Planned and executed events and marketing programs to increase qualified leads.
- Created content and promotional materials to drive engagement and conversions.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Conducted market analysis and research to identify trends and opportunities.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Conducted market research to identify customer needs and preferences.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Education
High School Diploma -
Springfield High School
Akron, OH06.1988
Skills
- Networking
- Digital Marketing
- Strategic Planning
- Project Planning
Timeline
Research & Marketing Director
Winston Broadcasting Network - WBNX-TV55
06.1993 - Current
High School Diploma -
Springfield High School
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