Summary
Overview
Work History
Education
Skills
Websites
Summary
Title
Timeline
Generic

Patty Brogdon

Rockport,MA

Summary

Experienced content professional who loves creating materials for easy-to-digest human consumption through in-person ILT, live online trainings, video training, and webinars. Self-motivated team player who enjoys working with others to create positive outcomes and make a difference in the company and the world.

Overview

20
20
years of professional experience

Work History

Marketing Communications Mgr.

SANBlaze Tech.
01.2017 - Current
  • Developed training materials for customers and internal employees, including Powerpoint presentations, webinars, videos and online training sessions via Zoom.
  • Overhauled the company website with fresh new content, messaging, landing pages, and calls to action, all done in-house without outside vendor help; completed entire website in less than three months.
  • Edited and proofread content for accuracy and readability.


  • Edited and sourced images and videos using Camtasia.


Training and Product Marketing

Niksun, Inc.
02.2010 - 05.2017
  • Developed content for customer training webinars and external training sessions for yearly cyber security summit
  • Created sales tools using buyer personas internal language, messaging, and evolution through the sales cycle
  • Created technical content including training materials, articles, blogs, customer testimonials, and sales enablement tools


Sales Training and Education

Picis, Inc.
04.2008 - 08.2009
  • Developed and executed major training initiatives for the sales force in order to increase revenue and selling power
  • Major Contributions: Initiated and drove to execution innovative training techniques that were new to Picis, including polling software and RF cards and computer-based training methods
  • Initiated and drove the development and execution of the first Picis Sales Playbook series with team consisting of executives and sales and marketing leadership
  • Managed and executed Target Account Selling (TAS) initiative using innovative training methods and a blended learning approach.

Training and Documentation

McKesson CORPORATION
11.2006 - 12.2007
  • Led initiative to educate staff upon implementation of new infrastructure streamlining all products through a central LMS
  • Formulated strategic action plan to execute internal technical training plans across 6 departments
  • Created comprehensive training program to include 4 classroom training manuals, 4 user guide and installation/configuration manuals, and 12 e-learning modules


Manager, Training and Documentation

Picis, Inc.
04.2005 - 11.2006
  • Led training and documentation initiatives for large-scale global projects located in Massachusetts, Chicago, United Kingdom, and Spain
  • Taught live trainings to OR, ER, and ICU nurses
  • Researched and led initiative for the company's first Learning Management System (LMS)


Education

MBA - International Management

Northeastern University
Boston, Massachusetts

BS - Communications

Fitchburg State University
Fitchburg, Massachusetts

Skills

  • Excellent communicator with strong oral and written skills and friendly personality
  • Self-motivated individual that loves contributing within teams
  • Believes in story telling to help vague concepts stick
  • Applies innovative and creative ways to impart knowledge using various outputs (video, audio, presentation, webinars, classroom training)
  • Fast learner with the ability to take complex subject matter and boil it down into easy-to-understand concepts
  • Instructor Led Training (ILT) and remote training experience
  • LMS experience (Blackboard, Moodle, LMS Portals)
  • Video creation and editing using Camtasia
  • Microsoft Office (Word, Powerpoint, Excel), Canva, Trello
  • Zoom, Teams, GoToMeeting, GoToWebinar

Summary

Content marketing professional with over 15 years experience creating and managing content for healthcare and networking companies. Expertise includes creating company-wide content calendar, writing whitepapers, blogs, social media content, case studies, data sheets, competitive analysis, landing pages, webinars and sales enablement tools. Proficient with a variety of media including Adobe InDesign, Power Point, Word, Canva, Wix, GoToWebinar, and Zoom. Craft messaging for buyer personas (technical and C-Suite level) using creative storytelling to connect buyers with technology. Create and manage marketing campaigns utilizing Constant Contact, MailChimp, Hubspot, and Google Analytics.

Title

Content Marketing Manager

Timeline

Marketing Communications Mgr.

SANBlaze Tech.
01.2017 - Current

Training and Product Marketing

Niksun, Inc.
02.2010 - 05.2017

Sales Training and Education

Picis, Inc.
04.2008 - 08.2009

Training and Documentation

McKesson CORPORATION
11.2006 - 12.2007

Manager, Training and Documentation

Picis, Inc.
04.2005 - 11.2006

BS - Communications

Fitchburg State University

MBA - International Management

Northeastern University

Similar Profiles

CREATE PROFILE
Patty Brogdon