Patty Dicarlo
Phoenix,AZ
Summary
- Experienced Professional with 30 years in the Specialty Food Business
- Expert knowledge of all aspects of the Food Business from Broker, Retailer, Manufacturer, Importer, Distribution and Sales
- Passion for Specialty Food
- Vision for excellence
Overview
32
32
years of professional experience
Work History
Category Manager Prepared Foods
Sprouts Farmers Market Inc.
05.2022 - Current
- Category Manager of Prepared Meals Categories which include: Individual Meals, Proteins and Fresh Sides, Family Meals, Fresh Green Salads, Service Case, Cupped Salads, Sandwiches, CPG, Pizza and Pasta.
- Responsible for 35% of Deli Category Mix.
- Developed and executed a long term 3-5 year strategy to increase our footprint in the convenience meal category.
- Execution of rolling out 156 new meal cases in 2023 with new assortment of 15 meal launches
- Worked cross functionally to excecute the Deli Meals program
- Researched, prepared for and led supplier negotiation process for managed categories
- Received the Game Changer award for execution of an updated Sandwich Made to Order program
Category Manager Specialty Cheese
Sprouts Farmers Market Inc.
04.2019 - 01.2023
- Responsible for delivering gross sales and margin targets for these Categories: Specialty Cheese, Crackers and Snacks, Olives, Condiments, Hummus, Dips and Salsa, Pickles and Kraut and Catering
- Achieved 101% of bugeted gross sales
- Chosen as High Potential Candidate
- Continuous development with Vendors, Broker and Distributor network to drive innovation and first to market items
- Directed merchandising strategies for maximum sales through schematics tools, marketing and promotional vehicles to drive sales
- Procured all items for categories and executed category reviews on quarterly basis
Account Manager
Gourmet Foods International
03.2018 - 03.2019
- Account manager for Safeway Portland, Albertson's Intermountain West Division, and Albertson's Corporate flagship stores Market Street Boise, ID
- Responsible for executing new item strategy, item maintenance and category management of cheese selection with Division managers
- Led team of four merchandisers to execute and maintain product . assortment at store level
- Opened two new Albertson's flagship stores - Market Street stores. Procured selection, planogramed cheese shop, trained entire cheese team, and executed state of the art specialty cheese and charcuterie concept
National Sales Manager
Olympia Provisions
02.2016 - 03.2018
- Created a strategic plan to acquire new business and defined the structure of sales team to create success of maintaining current customers while acquiring new business
- Led a team of two salespeople and created a Brand Ambassador program for the New York and Minneapolis markets
- Acquired new business with a launch at Lund's & Byerly's in Minneapolis with 12 items in January 2017. Achieved $1.5 mil in sales
- Oversaw new product launches of 12 items in 2016 by creating sales strategies, marketing and communication to new customers
- Led Project management of National Whole Foods 2017 Oktoberfest promotion
- Coordinated with marketing to ensure the Olympia Provisions brand strategy supports customers
- Proactively identified on a regular basis assessment of competitors and marketplace obstacles through SWOT analysis
- Provided on going feedback to production team on sales forecasts to execute flawless programs
Regional Manager
Atalanta Corporation
08.2012 - 01.2016
- Responsible for presenting new Cheese and Specialty grocery items to category managers at Retail and Distributor level
- Co-ordinated and executed marketing budgets provided by Manufactures
- Accounts called on: Wegman's, Publix, Hannaford, AJ's ,Ahold, Lund's and Byerly's, Schnuck's, Lipari, US Foods Minnesota, Epicurean
- Responsible for National Broker Network for Kroger account
- Provided training and support to cheese departments and sales teams
- Executed Taste of Italy promotion with Lund's and Byerly's with multiple Italian Suppliers and delivered a great customer experience with promotion and sampling event
- Sales growth achieved in all underperforming accounts
- Received the Sales Excellence Award at the end of my first year
Market District Merchandising Manager-Cheese, Charcuterie, Deli
Giant Eagle
05.2009 - 07.2012
- Coordinated new category selections and continuously managed items for Cheese, Deli and Charcuterie
- Created a world class Cheese, Deli and Charcuterie Department as an innovation center to roll out programs to Giant Eagle
- Designed department layouts for two store locations that were ground up as well as remodels in 3 other locations
- Acted as a business partner to Team Leaders and Store Directors by providing direction and support
- Managed and created content of feature items in the monthly newsletter
- Performed weekly and yearly budgeting for business forecasting margins, gross profit and sales for all Market District Stores
- Created marketing collateral for all departments telling the story of new item features and visits to charcuterie and cheese factories
Category Manager Gourmet and Specialty Cheese
Giant Eagle
09.2006 - 08.2009
- Manage the buying and merchandising function for Deli, Cheese, Charcuterie and Kosher Departments
- Established retail pricing to meet gross profit margin guidelines
- Maintained cheese category variety to achieve maximum sales for all Giant Eagle corporate supermarket store locations as well as Market District
- Developed Ad plans and promotions on a weekly basis
- Identified new suppliers and interacted with vendors to develop sales plans, events, programs and promotions to support the business plan
- Led a team of 9 Deli/Cheese Specialists, eight vendor support merchandisers and two buyers to execute merchandising objectives
- Oversaw construction plans of new and remodel cheese shops
- Facilitated cheese training classes for Cheesemonger Certifications
- Coordinated and implemented marketing and advertising campaigns to promote specialty cheese
VP Sales and Marketing
Unique Marketers
10.1991 - 08.2006
- Called on Deli and Specialty category managers at Acme, Heinen's and Tops on weekly basis
- Managed Distributor accounts - Sherwood Foods, Leo Dick & Sons
- Managed 3 retail merchandisers and provided store support and training
- Account manager for 20 retail manufacture lines - Norseland, Bongrain, Swissrose, Advantage, Anco, Kaukauna, Tholstrup, Garden Fresh
- Grand Opening specialist for Tops, Rini Rego and Acme stores
Education
Bachelor of Science - Marketing
Akron University
Akron, OH1990
Skills
- Critical Thinking Skills
- Develops and Executes programs
- Excellent Communication Skills
- Project Management Skills
- Budgeting skills
- Vendor Relations
- Process Development
- Merchandising Understanding
- Trend Knowledge
Timeline
Category Manager Prepared Foods
Sprouts Farmers Market Inc.
05.2022 - Current
Category Manager Specialty Cheese
Sprouts Farmers Market Inc.
04.2019 - 01.2023
Account Manager
Gourmet Foods International
03.2018 - 03.2019
National Sales Manager
Olympia Provisions
02.2016 - 03.2018
Regional Manager
Atalanta Corporation
08.2012 - 01.2016
Market District Merchandising Manager-Cheese, Charcuterie, Deli
Giant Eagle
05.2009 - 07.2012
Category Manager Gourmet and Specialty Cheese
Giant Eagle
09.2006 - 08.2009
VP Sales and Marketing
Unique Marketers
10.1991 - 08.2006
Bachelor of Science - Marketing
Akron University
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