PA'TYANNA LEVERT
Los Angeles,CA
Summary
Digital Marketing Director | Growth, Social, Paid Media & Brand Strategy Leader
Pa'tyanna Levert is a data-driven marketing executive with over 6 years of experience in social media, e-commerce, media. With a proven record of scaling brand visibility, optimizing performance marketing, and driving e-commerce revenue through integrated social, paid, SEO, and influencer strategies.
Overview
6
6
years of professional experience
Work History
Social Media Marketing Director
Delta Munchies
07.2023 - 01.2025
- Owned and scaled multi-channel digital marketing strategy, driving a 110% increase in brand awareness and engagement through integrated social, paid media, influencer, and content initiatives aligned to revenue goals.
- Directed performance analytics and optimization, leveraging Google Analytics, Sprout Social, SEO best practices, and KPI reporting to increase website traffic, audience growth, and overall digital conversion rates.
- Led paid media and e-commerce growth initiatives, managing social ad strategy and spend via Aiminity, launching shoppable social experiences, and directly contributing to sustained online sales growth.
- Spearheaded influencer marketing and content production, delivering 20+ weekly in-house content assets and executing 30+ macro and micro influencer partnerships under $15K, maximizing ROI through strategic negotiation and rollout.
- Built and led high-performing marketing teams, providing mentorship and cross-functional leadership to align brand, content, and performance marketing with overarching business objectives.
Social Media Marketing Director
Imperial Extraction
07.2023 - 01.2025
- Owned and scaled brand vision and narrative across digital, social, influencer, content, and e-commerce, driving +100–120% growth in brand awareness and +80%+ engagement lift within a regulated cannabis market.
- Led brand-defining content creation at scale, owning creative strategy and spearheading all photo and video shoots from concept through execution, establishing a consistent, premium visual identity across launches and campaigns.
- Integrated performance rigor into brand strategy, leveraging Google Analytics, Sprout Social, and SEO frameworks to translate brand equity into measurable outcomes, including +45–60% website traffic growth and +20–30% lift in digital conversion rates.
- Built influencer and community marketing engines, producing 20+ weekly content assets and activating 30+ macro and micro influencer partnerships under $15K, generating an estimated 3–5x ROI while strengthening cultural relevance and trust.
- Elevated purpose-driven brand leadership, solidifying the Write A Prisoner cannabis justice reform campaign in partnership with The Last Prisoner Project, reinforcing authenticity, earned media impact, and long-term community equity.
Business Development Project Manager
Hyppe Space, LLC
06.2023 - 12.2023
- Led business development initiatives driving 15–30% revenue growth through market analysis, strategic planning, and execution aligned with organizational goals.
- Conducted market research, competitive analysis, and opportunity assessment to inform go-to-market strategy, partnerships, and pipeline development.
- Managed end-to-end project lifecycle including scope, timelines, budgets, and resource allocation, improving delivery efficiency and on-time completion by 20%+.
- Developed executive-ready proposals, financial analyses, and performance reports, collaborating with cross-functional stakeholders and tracking progress via Asana, Slack, and Google Workspace.
Director of Social Media
Holistapet
01.2022 - 10.2022
- Led social media strategy for the top pet CBD e-commerce brand, managing 30+ accounts and driving 115% engagement growth and consistent organic audience expansion.
- Directed influencer marketing and revenue initiatives, partnering with 115+ influencers and launching Meta Shops & charity programs, resulting in 850K+ reach and 80% increase in social-driven sales.
- Oversaw brand evolution and content production, leading photoshoots, videography, and cross-functional campaigns to modernize brand identity and expand demographics, improving marketing ROI by 20%.
- Built and scaled social media operations, managing teams, budgets, and strategic alignment with executive leadership to drive integrated company growth and measurable KPIs.
Director of Social Media
Exhale Wellness
01.2022 - 10.2022
- Led social media strategy and paid campaigns for a top U.S. Delta-8 brand, generating $12K+/month and achieving 1,000% engagement growth in the first month.
- Directed influencer marketing and content production, managing micro/macro partnerships and creating all short-form video and photography to maximize brand reach.
- Drove revenue and brand growth, launching Meta Shops, integrating cross-functional initiatives, and supporting rebranding and product development to scale social impact.
Social Media Coordinator
NBC News
09.2018 - 03.2020
- Built and ran social media campaigns, aligning with corporate brand strategy.
- Generated content ideas to engage target audiences and increase followers.
Education
Bachelor of Arts - English Language And Literature
Pace University
New York (City), NY05-2021
Timeline
Social Media Marketing Director
Delta Munchies
07.2023 - 01.2025
Social Media Marketing Director
Imperial Extraction
07.2023 - 01.2025
Business Development Project Manager
Hyppe Space, LLC
06.2023 - 12.2023
Director of Social Media
Holistapet
01.2022 - 10.2022
Director of Social Media
Exhale Wellness
01.2022 - 10.2022
Social Media Coordinator
NBC News
09.2018 - 03.2020
Bachelor of Arts - English Language And Literature
Pace University