PA'TYANNA LEVERT
Los Angeles,CA
Summary
Digital Marketing Director | Growth, Social, Paid Media & Brand Strategy Leader
Pa'tyanna Levert is a data-driven marketing executive with over 6 years of experience in social media, e-commerce, media. With a proven record of scaling brand visibility, optimizing performance marketing, and driving e-commerce revenue through integrated social, paid, SEO, and influencer strategies.
Overview
6
6
years of professional experience
Work History
Social Media Marketing Director
Delta Munchies
Los Angeles, CA
07.2023 - 01.2025
- Owned and scaled multi-channel digital marketing strategy, driving a 110% increase in brand awareness and engagement through integrated social, paid media, influencer, and content initiatives aligned to revenue goals.
- Directed performance analytics and optimization, leveraging Google Analytics, Sprout Social, SEO best practices, and KPI reporting to increase website traffic, audience growth, and overall digital conversion rates.
- Led paid media and e-commerce growth initiatives, managing social ad strategy and spend via Aiminity, launching shoppable social experiences, and directly contributing to sustained online sales growth.
- Spearheaded influencer marketing and content production, delivering 20+ weekly in-house content assets and executing 30+ macro and micro influencer partnerships under $15K, maximizing ROI through strategic negotiation and rollout.
- Built and led high-performing marketing teams, providing mentorship and cross-functional leadership to align brand, content, and performance marketing with overarching business objectives.
Social Media Marketing Director
Imperial Extraction
Los Angeles, CA
07.2023 - 01.2025
- Owned and scaled brand vision and narrative across digital, social, influencer, content, and e-commerce, driving +100–120% growth in brand awareness and +80%+ engagement lift within a regulated cannabis market.
- Led brand-defining content creation at scale, owning creative strategy and spearheading all photo and video shoots from concept through execution, establishing a consistent, premium visual identity across launches and campaigns.
- Integrated performance rigor into brand strategy, leveraging Google Analytics, Sprout Social, and SEO frameworks to translate brand equity into measurable outcomes, including +45–60% website traffic growth and +20–30% lift in digital conversion rates.
- Built influencer and community marketing engines, producing 20+ weekly content assets and activating 30+ macro and micro influencer partnerships under $15K, generating an estimated 3–5x ROI while strengthening cultural relevance and trust.
- Elevated purpose-driven brand leadership, solidifying the Write A Prisoner cannabis justice reform campaign in partnership with The Last Prisoner Project, reinforcing authenticity, earned media impact, and long-term community equity.
Business Development Project Manager
Hyppe Space, LLC
Remote
06.2023 - 12.2023
- Led business development initiatives driving 15–30% revenue growth through market analysis, strategic planning, and execution aligned with organizational goals.
- Conducted market research, competitive analysis, and opportunity assessment to inform go-to-market strategy, partnerships, and pipeline development.
- Managed end-to-end project lifecycle including scope, timelines, budgets, and resource allocation, improving delivery efficiency and on-time completion by 20%+.
- Developed executive-ready proposals, financial analyses, and performance reports, collaborating with cross-functional stakeholders and tracking progress via Asana, Slack, and Google Workspace.
Director of Social Media
Holistapet
Los Angeles, CA
01.2022 - 10.2022
- Led social media strategy for the top pet CBD e-commerce brand, managing 30+ accounts and driving 115% engagement growth and consistent organic audience expansion.
- Directed influencer marketing and revenue initiatives, partnering with 115+ influencers and launching Meta Shops & charity programs, resulting in 850K+ reach and 80% increase in social-driven sales.
- Oversaw brand evolution and content production, leading photoshoots, videography, and cross-functional campaigns to modernize brand identity and expand demographics, improving marketing ROI by 20%.
- Built and scaled social media operations, managing teams, budgets, and strategic alignment with executive leadership to drive integrated company growth and measurable KPIs.
Director of Social Media
Exhale Wellness
Los Angeles, CA
01.2022 - 10.2022
- Led social media strategy and paid campaigns for a top U.S. Delta-8 brand, generating $12K+/month and achieving 1,000% engagement growth in the first month.
- Directed influencer marketing and content production, managing micro/macro partnerships and creating all short-form video and photography to maximize brand reach.
- Drove revenue and brand growth, launching Meta Shops, integrating cross-functional initiatives, and supporting rebranding and product development to scale social impact.
Social Media Coordinator
NBC News
New York, NY
09.2018 - 03.2020
- Built and ran social media campaigns, aligning with corporate brand strategy.
- Generated content ideas to engage target audiences and increase followers.
Education
Bachelor of Arts - English Language And Literature
Pace University
New York (City), NY05-2021
Timeline
Social Media Marketing Director
Delta Munchies
07.2023 - 01.2025
Social Media Marketing Director
Imperial Extraction
07.2023 - 01.2025
Business Development Project Manager
Hyppe Space, LLC
06.2023 - 12.2023
Director of Social Media
Holistapet
01.2022 - 10.2022
Director of Social Media
Exhale Wellness
01.2022 - 10.2022
Social Media Coordinator
NBC News
09.2018 - 03.2020
Bachelor of Arts - English Language And Literature
Pace University