PAUL ANTHONY BOCCHI

• Supported the planning and execution of multi-million-dollar ($3M–$10M) omni-channel media campaigns for GSK ViiV Healthcare's HIV prevention portfolio, spanning both oral and injectable treatments.
• Distribute internal campaign communications such as launch memos, aligning messaging with business goals and ensuring timely rollout.
• Update and maintain monthly actualization reports for media schedules, providing internal stakeholders with accurate spend data, pacing insights, and performance visibility.
• Assist in managing campaign timelines, internal planning documents, and editorial calendars to ensure consistent communication flow and milestone tracking.

• Delivered personalized styling consultations that built strong client relationships and encouraged repeat visits.
• Supported high-volume sales operations by efficiently processing 40+ daily transactions while ensuring accuracy and a seamless checkout experience.
• Contributed to exceeding seasonal sales goals by actively engaging customers, recommending products, and upselling complementary items.
• Maintained store presentation and merchandising standards to reflect brand image, ensuring a welcoming shopping environment.

•Delivered compelling presentations to Westport residents, enhancing public speaking skills and clearly conveying the organization's

mission.

•Successfully organized and assisted an event with author Victoria Kann, demonstrating exceptional event planning and coordination.

•Crafted and updated engaging social media content and captured high-quality website photos, showcasing advanced content

management and visual storytelling skills.

•Leveraged Excel to efficiently compile and analyze resident data, improving data management and analytical capabilities.