Paul Busby

• Sales Consultant IV for largest Independent Package Store in state, Big Red Liquors, #6 nationally, growing account to $13 million plus in revenue
• Lead Sales Consultant for three different brands under BRL umbrella. Presented and executed program periods through effective communication with and Cap n Cork and Gay's Hop & Schnapps.
• Used consultative sales techniques to understand customer needs and recommend relevant products and services.
• Collaborated with key supplier teams to develop targeted promotional campaigns that drove customer interest and engagement.
• Created detailed sales presentations to communicate product features and market data.
• Achieved top performance by strategically adapting to rapidly changing, competitive environment.
• Advised BRL on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
• Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement.
• Change champion in leading effective process of delivery strategies with customer and SGWS Operations team, resulting in saving time and money for both SGWS and retailer.
• Developed long-lasting BRL relationships by consistently exceeding expectations with exceptional service.
• Stayed knowledgeable on latest innovations and technological advancements through continuous training.
• Applied knowledge of market and full range of innovative and unique products to meet customer needs, expanding company's customer base.

• Called on Retail/Package stores, Big Red Liquors (57 units) and 21st Amendment (20 units)
• Advised accounts on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
• Followed up with existing accounts to provide additional support and address concerns.
• Conducted comprehensive product demonstrations for accounts, resulting in increased understanding of features and benefits.
• Provided valuable feedback to company leadership regarding client preferences, helping inform future product development initiatives.

• Transitioned into growing route, and maintained and strengthened relationships within route
• Boosted customer satisfaction by providing personalized consultations and tailored product recommendations.
• Attended ongoing training sessions to stay current on industry trends, market conditions, and product offerings – applying knowledge gained to better serve customers.
• Evaluated customer purchase requirements and recommended best-fit company offerings.
• Increased Wine & Spirits sales 13% over last year's numbers.

Responsible for achieving predetermined brand, volume, distribution and other related sales activity goals on monthly and quarterly basis

• Maintained and analyzed sales of portfolio of brands for assigned area of responsibility
• Conducted staff trainings on new and current products
• Assisted Area Manager in growth of team through working with team members, team trainings and presentations of sales items
• Played integral role in training of Sales Consultant in Bloomington
• Participated in both On and Off Premise tasting events for SWS
• Nominated for 2013 SWSIN “Key Account Manager/Portfolio Manager of Year” award
• Member of sales team that won prestigious awards:

Diageo National Distributor of the Year Spirits, 2012; Diageo National Distributor of the Year Spirits, 2013; Diageo National Three Year Consistency Award, 2013; CPWS Distributor of the Year Spirits & Wine, 2013.

• Develop and strengthen partnerships within assigned territory through positive attitude, constant communication with Area Manager, being prepared on daily basis, and building trust with partner accounts
• Create and maintain features programs with accounts, increasing sales numbers for those accounts
• Introduce innovation to accounts through effective and successful presentations, along with staff trainings
• Key Accomplishments: Developed into lead Sales Consultant for 39th largest bar/nightclub in nation, Kilroy's Sports Bar
• Grew Atlas Ballroom, from inception, to #1 Jameson account in state
• Recognized for Outstanding Performance in the First Annual Pernod-Ricard Wines & Champagnes Magnum Force Program 2011
• Expanded Serendipity Martini Bar as major buyer of Van Gogh Vodka, through meetings and probing questions with buyer.