Summary
Overview
Work History
Education
Skills
Technical Proficiencies
Timeline
50
PAUL CANNELL

PAUL CANNELL

New Orleans,LA

Summary

Led the development and execution of innovative programming, promotional, and marketing strategies across multiple formats, consistently driving audience growth and boosting listener engagement. Directed brand management and on-air talent initiatives that enhanced station identity, increased market share, and delivered measurable improvements in ratings and revenue. Successfully directed cross-functional teams in high-pressure broadcast environments, leveraging over 20 years of industry expertise to elevate brand visibility and exceed sales targets.

Overview

20
20
years of professional experience

Work History

Program Director - Morning Show Personality

AUDACY
01.2024 - 03.2025
  • Co-hosted the AM Drive (6am–10am) show, delivering engaging content, live remote broadcasts, and high-impact client endorsements that strengthened audience loyalty and advertiser relationships
  • Partnered with corporate programming teams to conduct and interpret market music and perceptual research, using insights to shape successful station strategies and boost listener retention
  • Designed and implemented comprehensive format architecture, including music categories and daily format clocks, optimizing flow of music, promotions, and ad content to enhance audience experience
  • Recruited, trained, and managed on-air talent and technical staff, cultivating a high-performing team environment and ensuring consistent, professional broadcast quality
  • Oversaw programming and promotions budgets, aligning creative initiatives with fiscal responsibility to maximize ROI for sales, community outreach, and brand activations
  • Conceptualized and executed high-profile philanthropic promotions such as blood drives and fundraising events that elevated station reputation and deepened community engagement
  • Produced and voiced compelling on-air content, client commercials, station promos, and imaging that drove brand recognition and supported revenue-generating campaigns
  • Developed dynamic content and visual assets for station websites and social media platforms, expanding digital reach and fostering multi-platform listener interaction

ICQA Process Guidence

AMAZON DAL2, DFW AIRPORT
09.2021 - Current
  • ICQA PG - Proficient in Problem Solving, CDC, (Critical Data Capture), Outbound IOL (Inventory in Odd Locations), IRDL (Inventory Record Defect Logs), Damages and Amnesty, Associate Staffing, Simple Record Counts, Cycle Counts, Simple Record Counts, Special Projects,
  • Filled in for PA as needed
  • Inbound Stow
  • Relocate product, if necessary, and ensure that damaged products are removed from circulation
  • Researched and determined any needed cycle counts to correct errors found during research - performed needed cycle counts, and/or relocated product physically and virtually
  • Provided daily feedback to Operations team
  • Cultivated interpersonal skills by building positive relationships with others.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Learned and adapted quickly to new technology and software applications.

Buyer In Training/Buyer

CARMAX
12.2020 - 08.2021
  • Part of team responsible for acquisition and management of CarMax’s extensive local used car and wholesale inventory
  • Highly trained in Customer Appraisal Assessments and Appraisal Offers
  • Coordination of on-site Wholesale Auctions and dealer arbitrations
  • Attended various resale auctions to assess and purchase inventory for local store
  • Knowledgeable in vehicle basics, use of market analytics, and offsite auction vital behaviors
  • Tracked vehicle purchases, and managed retail/wholesale prices based on sales data and competitive market analysis
  • Used independent judgment to make financial and business decisions and transactions.

Program Director - On-Air Talent

CUMULUS RADIO
07.2017 - 01.2020
  • On-Air Personality (WZRH-FM (Alternative Rock); KKND-FM (Classic Hits); WRKN-FM (Country)
  • Collaborated with corporate programming team to field and analyze market music and perceptual tests
  • Devised and executed strategic plan for radio stations based on these studies
  • Created format architecture, music categories, and daily format clocks to manipulate daily music, promotion, and commercial logs
  • Identified, hired, motivated, scheduled, and evaluated on-air talent and technical support staff
  • Preparation and oversight of programming and promotions budgets -including creation and implementation of programming, sales, and philanthropic promotions
  • Elevated public image of radio stations with fund-raisers, blood drives, and other philanthropic events
  • Developed content and graphics for station websites and social media
  • Wrote, voiced, and produced recorded on-air content, including client commercials, station promotional announcements, and station imaging
  • Interfaced with record labels, artist agents, and managers to build station-centric concert events to drive Non-Traditional-Revenue and sponsorship opportunities
  • Partnered with C3 Productions to facilitate, produce, and host three (3) Day live broadcasts from the Voodoo Music & Arts Festival that resulted in a $15,000+ per year time buy and multiple sponsorship opportunities
  • Mid-day (10am-3pm) Show; personal appearances, client endorsements, and live remote broadcasts.

Program Director - On-Air Talent

SUNRISE BROADCASTING
01.2016 - 07.2017
  • On-Air Personality (WRMR-FM, Alternative Rock)
  • Conceived, wrote, and produced Warped Tour creative that the owner of the tour rolled out to radio stations across the country as “out of the box thinking…that sells tickets!”
  • Developed quarterly station promotions and two major additional promotions that resulted in $30,000 in additional NTR revenue.
  • Provided ongoing direction and leadership for program operations.
  • Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.

Program Director - On-Air Talent

ALPHA MEDIA
09.2014 - 10.2015
  • On-Air Personality (WMFX-FM, Classic Rock)
  • Spearheaded two-day radio/television "telethon" that raised over one (1) million dollars for American Red Cross flood relief
  • Coordinated and executed - with cooperation from local Honda products dealer - a Christmas motorcycle ride for veterans that delivered an 18-wheeler full of gifts to Dorn V.A. Medical Center
  • Prepared and presented a “Local Expert” marketing plan for on-air and website that resulted in several new clients, and thousands of dollars in revenue.

Brand Manager - DME - On-Air Talent

TOWNSQUARE MEDIA
01.2011 - 09.2014
  • Air Personality (KTUX-FM, Active Rock); Digital Managing Editor (KTUX-FM, Active Rock; KRUF-FM, CHR; KVKI-FM, AC; KXKS-FM, Country; KEEL-FM, News/Talk; KWKH-AM, Sports)
  • All above listed programming responsibilities (plus additional as listed below):
  • Synergized with corporate digital team in design and creation of websites for six radio station brands
  • Daily maintenance and updating of websites
  • Video and audio production for websites and social media
  • Originated compelling written content and graphics for websites and social media
  • Instructed and supervised on-air talent in the creation and posting of material for websites and social media, including training in best practices, tagging with keywords, and Search Engine Optimization
  • PM Drive (3pm-7pm) Show; Personal appearances, client endorsements, and live remote broadcasts
  • Out-of-market voice tracking; Fill in host for nationally syndicated radio show Loudwire Reloaded
  • Strategized with sales, promotions, creative team to create “Festapalooza”, an NTR event that produced $100,000 profit in year one
  • Conceptualized, booked, and produced three other NTR festivals and concert events (“X-Fest”, "99X 20th Anniversary Birthday Bash" and "Festapalooza II" Bash") that resulted in additional revenue from ticket sales and sponsorships.

Digital Managing Editor - On Air Talent

ENTERCOM COMMUNICATIONS
01.2008 - 01.2011
  • On-Air Personality (WKBU-FM, Classic Rock)
  • All Digital Managing Editor duties described above
  • Mid-day (10am-3pm) and Evening (6pm-midnight) Shows
  • Personal appearances, client endorsements and live remote broadcasts
  • Developed podcasting methods and guidelines for The Walton & Johnson A.M. Drive Show.

Education

Mechanical Engineering

Missouri University of Science And Technology
Rolla, MO

Associate of Science - Engineering

Mineral Area College
Park Hills, MO

Skills

  • Teamwork and Collaboration
  • Training and Development
  • Flexible and Adaptable
  • Multitasking Abilities
  • Analytical and Critical Thinking
  • Video and audio production for websites and Social Media
  • Team Management
  • Problem Resolution
  • Communication Skills
  • Report Preparation
  • Technical Savvy
  • Data Analysis
  • Informed Decision Making
  • Strategic Planning
  • Crisis Management
  • Compelling & Effective Writing
  • Creative Vision
  • Work Independently or Collaboratively
  • Budget Management
  • Meeting Planning and Leadership
  • Manage Schedules
  • Data Gathering and Documentation

Technical Proficiencies

● Music Scheduling: Selector, G-Selector, Linker, MusicMaster,    PowerGold, Cumulus Stratus Audio
● Automation Systems: NexGen,  Wide Orbit, Op-X, Maestro, Simian
● Audio Production: Adobe Audition, Pro-Tools, Cool Edit,
   Sound Forge, Reaper
● Video Production: Director, Adobe Premiere Pro Tools, Sony Vegas
● Graphics/Photo: Adobe Photoshop, Adobe Illustrator
● Web: Wordpress, Google Analytics
● Broadcast Data: Nielsen, PD Advantage, Tapscan, Marketron, Ando Media
● Microsoft Office: (Word, Excel, Powerpoint, Outlook)
● Various: PromoSuite, V-Promo, V-Creative 

Timeline

Program Director - Morning Show Personality

AUDACY
01.2024 - 03.2025

ICQA Process Guidence

AMAZON DAL2, DFW AIRPORT
09.2021 - Current

Buyer In Training/Buyer

CARMAX
12.2020 - 08.2021

Program Director - On-Air Talent

CUMULUS RADIO
07.2017 - 01.2020

Program Director - On-Air Talent

SUNRISE BROADCASTING
01.2016 - 07.2017

Program Director - On-Air Talent

ALPHA MEDIA
09.2014 - 10.2015

Brand Manager - DME - On-Air Talent

TOWNSQUARE MEDIA
01.2011 - 09.2014

Digital Managing Editor - On Air Talent

ENTERCOM COMMUNICATIONS
01.2008 - 01.2011

Mechanical Engineering

Missouri University of Science And Technology

Associate of Science - Engineering

Mineral Area College

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