Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Paul Cooper

Grandville

Summary

Dynamic sales professional with extensive experience at WM Uniform, excelling in customer relationship management and lead generation. Proven track record of increasing sales revenue through strategic contract negotiation and effective problem-solving. Recognized for fostering strong client relationships and delivering exceptional service, driving business growth and customer satisfaction.

Overview

27
27
years of professional experience

Work History

Sales Representative

WM Uniform
Holland
09.2022 - Current
  • Developed and maintained relationships with customers to ensure repeat business.
  • Reviewed monthly performance against targets set by management team.
  • Collaborated with marketing team to create promotional materials for products and services.
  • Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
  • Coordinated with other departments to ensure timely delivery of orders.
  • Greeted and assisted customers to foster positive experiences.
  • Managed inventory levels by ordering sufficient stock for each account.
  • Generated new sales leads through cold calling and networking activities.
  • Developed and maintained relationships with new and existing clients to increase sales revenue.
  • Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
  • Negotiated pricing contracts with customers to maximize profits.
  • Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
  • Set up meetings with potential clients and listened to their wishes and concerns.
  • Organized client visits, presentations, product demonstrations and trade shows.
  • Drove sales of company products and services by meeting with customers using strategic and organized approach.
  • Answered inquiries from prospective customers regarding features of products and services offered.
  • Developed and maintained relationships with existing clients to ensure customer satisfaction.
  • Performed regular follow-ups with prospects to close deals in a timely manner.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Developed key customer relationships to increase sales.
  • Identified opportunities for cross-selling additional products and services.
  • Prepared and delivered appropriate presentations on products and services.
  • Identified areas of improvement in existing processes and implemented solutions accordingly.
  • Listened to customer needs to identify and recommend best products and services.
  • Maintained accurate records of all sales and prospecting activities.
  • Identified customer needs by asking questions and advising on best solutions.
  • Negotiated deals and handled complaints or objections.
  • Recognized by management for providing exceptional customer service.
  • Provided excellent service and attention to customers when face-to-face or through phone conversations.
  • Assisted with customer requests and answered questions to improve satisfaction.
  • Approached customers and engaged in conversation through use of effective interpersonal and people skills.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Worked effectively in team environments to make the workplace more productive.

Mortgage Sales Originator

Fifth Third Bank
Grand Rapids
11.2013 - 09.2022
  • Delivered high levels of customer service to facilitate smooth processes.
  • Analyzed applicants' financial status and credit and property evaluation to determine feasibility of granting loan.
  • Answered questions and advised customers regarding loans and transactions.
  • Adhered to federal and state compliance guidelines relative to retail mortgage lending.
  • Developed and maintained knowledge of available loan products, processing procedures and underwriting and general departmental guidelines.
  • Managed pipeline for originated loans through closing and complete required management reports.
  • Presented loan and repayment schedules to customers.
  • Maintained relationships with existing clients, providing consultation services related to loan origination.
  • Communicated effectively with internal departments concerning status updates on pending loans.
  • Researched investor guidelines and kept up to date on program changes that affected loan processing or origination.
  • Worked with third-party vendors to address and clear loan closing requirements.
  • Provided guidance regarding program qualifications, debt-to-income ratios, and other financing parameters.
  • Tracked and managed new leads and followed up on referral business.
  • Interviewed loan applicants to obtain personal and financial data and assist in completing applications.
  • Developed and implemented creative strategies to originate loans for new customers.
  • Educated customers on variety of loan products and available credit options to promote valuable decision-making.
  • Built referral business by meeting with local financial planning, home builders and real estate professionals.
  • Met with applicants to obtain information for loan applications and answer questions about process.
  • Improved loan applications and documentation by informing applicant of additional requirements.
  • Monitored loan process from application through closing to ensure timely completion of all transactions.
  • Attended sales meetings and training sessions as required by management team.
  • Resolved customer service issues in a prompt manner while maintaining positive working relationships with colleagues.
  • Verified income sources and prepared prequalification letters for applicants seeking mortgages or refinancing options.
  • Answered customer inquiries involving rates, products and loan application status to facilitate quality customer service.
  • Assisted borrowers in selecting appropriate loan products based on their individual needs.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.

Mortgage Loan Officer

Bank of America
Grand Rapids
09.2004 - 10.2013

Branch Manager

Standard Federal Bank
Grand Rapids
08.2001 - 09.2004
  • Participated in community events to promote brand awareness.
  • Maintained regular performance appraisals for subordinates through verbal, written and on-going review programs.
  • Managed and inspired team members to perform to full potential, driving branch profitability.
  • Maintained consistent growth in accounts and receivables by obtaining and retaining loan borrowers.
  • Coordinated promotional campaigns for new products or services in order to boost sales revenue.
  • Boosted customer base, acquiring new customers and identifying needs to deliver relevant products.
  • Facilitated weekly meetings with staff members to discuss progress on current initiatives.
  • Grew business banking relationships through proactive outreach.
  • Established and built customer relationships through targeted outreach and initiatives.
  • Built strong rapport with new and existing clients to better serve financial needs and promote branch loyalty.
  • Directed daily operations of the branch, including customer service, human resources, sales and marketing activities.
  • Designed sales and service strategies to improve revenue and retention.
  • Provided excellent service and attention to customers when face-to-face or through phone conversations.

Branch Manager

ChoiceOne Bank
Sparta
10.1998 - 08.2001

Education

Bachelor of Science - Public Administration

Grand Valley State University
Allendale, MI
04-1998

Skills

  • Customer relationship management
  • Sales forecasting
  • Lead generation
  • Contract negotiation
  • Market analysis
  • Inventory management
  • Sales presentations
  • Territory sales
  • Customer engagement
  • Customer relations
  • Customer relationship building
  • Cold calling
  • Sales development
  • Client engagement
  • Solution selling
  • Promote products
  • Problem-solving abilities
  • Sales strategy development
  • Lead prospecting

Affiliations

  • I enjoy playing golf and have been the head of a 24 team golf league for last 10 years
  • I am member of Knights Of Columbus and have many lifetime friends from this organization
  • My favorite activity is spending time with my family either at the Cottage or Sunday dinners at home. Being apart of their activities is most important to me.

Timeline

Sales Representative

WM Uniform
09.2022 - Current

Mortgage Sales Originator

Fifth Third Bank
11.2013 - 09.2022

Mortgage Loan Officer

Bank of America
09.2004 - 10.2013

Branch Manager

Standard Federal Bank
08.2001 - 09.2004

Branch Manager

ChoiceOne Bank
10.1998 - 08.2001

Bachelor of Science - Public Administration

Grand Valley State University

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Paul Cooper