PAUL DAVIS
Louisville,KY
Summary
Dedicated, hands-on, Google certified digital marketer and sales expert motivated to maintain client satisfaction and contribute to company success with over 10 years of experience in B2B, B2C marketing, Sales, reputation management, programmatic media placement along with traditional broadcast and website development. 6+ years of public speaking, presenting and project management experience.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Area Sales and Marketing Manager
Elysian Construction
06.2024 - Current
- Developed and implemented strategic marketing plans to enhance brand visibility and customer engagement.
- Mentored junior team members, fostering professional development and improving overall team performance.
Advertising Manager
Amerisourcebergen
03.2022 - 01.2023
- Serves as a SME, strategic and consultative partner within a territory of six states. Responsible for developing and executing high-impact marketing strategies on a local and regional level. Educate, coach and train internal and external stakeholders on the importance of creating and managing an effective digital and social media presence, including reputation management. Collaborate to build cohesive, creative, and effective campaign strategies that align with national strategy. Partner with vendors and agencies to manage the execution of advertising programs.
Regional Vice President- Digital
iHeart Media
02.2019 - 02.2020
- Oversees business development activities for digital platform advertising. Identifies, builds, and implements new digital platform advertising business opportunities, partnerships, and strategic initiative campaigns. Oversees the management and forecasting of available advertising inventory to drive sales. Negotiates sales details, researches campaign methods, and sells companies on advertising plans. Develops budgets and projections for advertising campaigns and creates client proposals. Manages the digital advertising sales team.
Campaign Manager
Townsquare Media
01.2018 - 02.2019
- Develop corporate and local training materials related to SEO, SEM, PPC, E-mail Marketing, Social Media placement, Programmatic display and video pre-roll. Held daily conference calls reviewing all regional digital campaigns with company in house digital media buying team. Present weekly training and education on current trending data. Conduct weekly campaign billing reconciliation and creative overview with creative and support staff. Achieve and over deliver on quarterly digital sales goals and meet client campaign KPIs.
Assistant Digital Sales Manager
Townsquare Media
01.2017 - 01.2018
- Grew all digital revenue for Townsquare Media Owensboro/Evansville by personally selling TSM solutions to larger regional agencies and advertisers. Worked with Account Executives to grow Digital Revenue. This included weekly training in all current and new TSM digital solutions with sales team, assistance on larger budgeted campaign developments and presentations and provided post campaign reporting metrics with insights and wrap up notes.
Multimedia Marketing Consultant
Townsquare Media
05.2014 - 01.2017
- Build relationships, with an emphasis on, new local, regional, and national clients. Examine prospective clients business by conducting a client needs analysis/discovery. After discovering a need for Townsquare Media’s services I would present a fully integrated traditional and digital marketing campaign. Presentations include SEO, mobile optimized website, reputation management, live events, digital radio and terrestrial FM & AM radio. Fully integrated campaigns include elements of call to action, branding & awareness, and public service announcements. All campaigns are geared toward showing clients a return on investment.
Education
Bachelor of Science - Broadcast and Electronic Media
Eastern Kentucky University
01.2011
Associates of Arts - General Education
Madisonville Community College
01.2008
Skills
- Team leadership
- Advertising campaigns
- Business development
- Marketing planning
- Direct sales
Certification
- Google Digital Marketing & E-commerce Certificate
- Certificate of Completion
Timeline
Area Sales and Marketing Manager
Elysian Construction
06.2024 - Current
Advertising Manager
Amerisourcebergen
03.2022 - 01.2023
Regional Vice President- Digital
iHeart Media
02.2019 - 02.2020
Campaign Manager
Townsquare Media
01.2018 - 02.2019
Assistant Digital Sales Manager
Townsquare Media
01.2017 - 01.2018
Multimedia Marketing Consultant
Townsquare Media
05.2014 - 01.2017
Associates of Arts - General Education
Madisonville Community College
Bachelor of Science - Broadcast and Electronic Media
Eastern Kentucky University