Highly skilled Digital Media Producer with background crafting innovative videos and gcontent for online platforms. Expertise in camera equipment and editing software used to create digital content. Confident and thick-skinned team player when collaborating, presenting ideas and accepting constructive criticism.
Overview
17
17
years of professional experience
Work History
Senior Digital Content Producer
Time On The Road Productions
02.2019 - Current
Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content.
Edited video, audio and photos to enhance and complete post-production work for polished appearance.
Managed website by developing and refining pages to enhance appearance and increase user experience.
Organized and managed digital assets through regular maintenance and content archiving.
Created engaging, compelling and on-brand audio and video content for digital channels.
Increased brand awareness through creation of innovative print and digital productions for major publications.
Researched and identified digital platforms aligned with project objectives, best practices, accessibility and sustainability.
Set up equipment and operated cameras to capture footage.
Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
Devised and implemented strategies to create new revenue streams and cut operational costs.
Client list includes Paramount+, Triller, FITETV, Nissan, IHeart Media, T-Mobile, Universal Studios, Blue Diamond, Beach Body, p90x, Action Independent Media and KeySpace
Orchestrated license agreements for music and footage, talent releases, and distribution contracts.
Digital Content Producer
Time On The Road Productions
02.2015 - 02.2019
Increased brand awareness through creation of innovative print and digital productions for major publications.
Produced written content and schedules.
Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
Worked closely with client teams by providing high-level consultation, strategic planning and creation of custom content offerings.
Proofread and edited variety of content types for Automotive and Agency websites.
Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
Creative Copywriter
Time On The Road Productions
02.2012 - 02.2015
Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
Reviewed and edited final copy for accuracy and to correct grammar errors.
Selected high-quality photos and videos to complement written copy.
Conducted research to identify audience demographics, incorporating collected data into future copy.
Confirmed compliance with regulatory standards and guidelines prior to publication.
Customized brand message to reach and capture target audience interest and drive engagement.
Improved click conversion rates with strategic creation of online advertisements.
Improved search result rankings with targeted SEO strategy.
Revised written material to meet personal standards and to satisfy needs of clients, publishers or producers.
Conferred with clients, editors or producers to discuss changes and revisions to written material.
Talent Acquisition Partner
We Are Rosie
01.2022 - 07.2023
Created and drove talent acquisition and job placement strategies to attract diverse candidates.
Conducted compensation conversations with human resources and hiring managers to foster internal and external equity.
Completed talent acquisition and management for 200+ internal and external placements.
Cooperated with company leaders in change management and talent solutions to gain competitive edge in job market.
Optimized sourcing networks and used proactive methods to direct source candidates.
Partnered with departmental managers to ascertain hiring needs and subsequently provide candidate recommendations.
Developed communication and marketing plan and leveraged talent acquisition tools, resources, and campaigns to source and attract top talent.
Talent Acquisition Lead
We Are Rosie
07.2022 - 05.2023
Developed communication and marketing plan and leveraged talent acquisition tools, resources, and campaigns to source and attract top talent.
Optimized sourcing networks and used proactive methods to direct source candidates.
Created and drove talent acquisition and job placement strategies to attract diverse candidates.
Analyzed recruiting metrics to share reports and recommendations with stakeholders.
Conducted compensation conversations with human resources and hiring managers to foster internal and external equity.
Cooperated with company leaders in change management and talent solutions to gain competitive edge in job market.
Negotiated contracts and managed budget for recruiting expenses.
Created effective talent acquisition training materials that supported culture and performance objectives.
Completed talent acquisition and management for 200+ internal and external placements.
Improved organizational filing systems for confidential employee records, resulting in improved accessibility and efficiency.
Reduced expenses by analyzing compensation policies and implementing competitive programs while ensuring adherence to legal requirements.
Live Event Producer
Iheartmedia, Clear Channel
07.2006 - 12.2011
Managed administrative logistics of events planning, event booking, and event promotions.
Trained and supervised event staff to complete tasks on time.
Developed creative themes for events and created related activities to engage attendees.
Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
Developed detailed event reports, documenting all aspects of each event.
Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
Education
Bachelor of Arts - Journalism, Broadcast
Georgia State University
Atlanta, GA
05.2015
Skills
Print and Digital Media
Social Media Advertising
Digital Video
Workflow Optimization
Canva
Adobe Creative Suite
Ableton Live 10 Suite
MS Office
SEO/SEM Optimization
Audio/Video Production
Copywriting
Timeline
Talent Acquisition Lead
We Are Rosie
07.2022 - 05.2023
Talent Acquisition Partner
We Are Rosie
01.2022 - 07.2023
Senior Digital Content Producer
Time On The Road Productions
02.2019 - Current
Digital Content Producer
Time On The Road Productions
02.2015 - 02.2019
Creative Copywriter
Time On The Road Productions
02.2012 - 02.2015
Live Event Producer
Iheartmedia, Clear Channel
07.2006 - 12.2011
Bachelor of Arts - Journalism, Broadcast
Georgia State University
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