Paul E. Nelson
Malden
Summary
Experienced with creating and implementing promotional strategies that elevate brand presence. Utilizes market research and analysis to identify opportunities and develop targeted campaigns. Knowledge of leveraging creative content to engage customers and drive results. Seeking to transition into new field where these transferrable skills can create meaningful impact.
Overview
21
21
years of professional experience
Work History
President
Nelson Up, LLC
10.2023 - Current
- Coordinate and execute promotional campaigns for over 50 radio stations, deliver tailored marketing materials and strategic insights to boost artist visibility and engagement
- Organize and manage artist visits and promotional events with radio partners, handle logistics and enhance effectiveness of on-air and online promotions
- Achieved Top 10 Chart positions for 88% of managed projects demonstrating successful implementation of promotions strategies and campaign management
- Develop and secure new business opportunities utilizing market analysis and industry trends to drive growth and optimize promotional efforts
Director Northeast Promotions/National Field Staff Development
Sony Music Entertainment (SME/RCA Records)
01.2016 - 06.2023
- Designed and executed comprehensive training programs for a team of 10 regional marketing professionals, enhancing their skills and effectiveness in field promotions and media strategies
- Developed and launched an engaging new hire training program focused on SME/RCA marketing strategies, brand guidelines, and promotional tactics, leading to a smoother transition and faster ramp-up for new team members
- Established and led a monthly Zoom training call for regional staff, facilitating knowledge sharing, best practices, and updates on new marketing tools and strategies to drive performance and engagement
- Liaised Executive/National Promotion Team and Regional Field Staff
Associate Director Northeast Promotions
Sony Music Entertainment (SME/RCA Records)
01.2011 - 01.2016
- Collaborated closely with marketing, operations, digital, legal, and finance teams to ensure cohesive execution of promotional strategies and campaigns, aligning cross-departmental efforts to achieve marketing goals
- Engaged directly with artist management teams, tour management, and talent to coordinate promotional activities, address needs, and align marketing initiatives with artist schedules and objectives
- Created and executed impactful branding opportunities for artists, leveraging multi-radio networks to enhance visibility and engagement
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
Regional Promotion Representative Northeast
Sony Music Entertainment (SME/RCA Records)
01.2005 - 01.2011
- Cultivated and managed strong client relationships, working independently with 100+ media partner accounts throughout a 10-state region
- Built working relationships based on counsel, understanding client’s unique business needs, and delivering high-quality marketing solutions that aligned with their objectives
- Orchestrated comprehensive marketing communications campaigns for over 55 artist projects annually, consistently launching 2-3 new projects each week to maintain dynamic and engaging content
- Designed and maintained spreadsheets, dashboards, and other data tools to track marketing performance, optimize promotional strategies, and provide actionable insights for ongoing campaigns
- Managed and organized records and documentation related to radio promotions, ensuring all company compliance paperwork was up-to-date and aligned with regulatory standards
- Coordinated travel arrangements and processed expense reports, adhering to SME/RCA internal procedures and legal requirements to streamline operations and support marketing activities
Marketing Director WQSX (STAR 93.7)
WQSX-FM (Entercom Radio)
01.2004 - 01.2005
- Led and coordinated all marketing and promotional activities, driving brand visibility and engagement
- Directed strategic planning and execution of radio marketing campaigns, enhancing overall reach and effectiveness
- Cultivated and maintained strong client relationships, ensuring satisfaction and repeat business
- Oversaw daily project execution including contest rules, waivers, and release forms, across various platforms, including on-air, online, and community events
- Team Leadership: Managed a diverse team of 15, including one full-time staff member, two part-time staff, and twelve street team members, ensuring seamless operations and high performance
Education
Bachelor of Arts (BA) - Communication & Journalism
Stonehill College
North Easton, MASkills
- Strategic Planning & Execution
- Brand Management & Representation
- Integrated Marketing & Communication
- Promotion Strategy
- Event Management
- Audience Engagement
- Project Management
- Content Creation
- Collaboration
- Active Listening
- Staff education, training, & development
- Microsoft Office
Industry Achievements
- New England Radio Promotion Person of the Year 2008, 2014, 2022
- RCA Records entry in Billboard Magazines 2021 LGBTQ+ Music Industry Movers & Shakers
Timeline
President
Nelson Up, LLC
10.2023 - Current
Director Northeast Promotions/National Field Staff Development
Sony Music Entertainment (SME/RCA Records)
01.2016 - 06.2023
Associate Director Northeast Promotions
Sony Music Entertainment (SME/RCA Records)
01.2011 - 01.2016
Regional Promotion Representative Northeast
Sony Music Entertainment (SME/RCA Records)
01.2005 - 01.2011
Marketing Director WQSX (STAR 93.7)
WQSX-FM (Entercom Radio)
01.2004 - 01.2005
Bachelor of Arts (BA) - Communication & Journalism
Stonehill College
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