PAUL FRESTY
Rocky River,OH
Summary
Dynamic leader with a proven track record at Emerson Electric Inc., successfully blending brand development and team leadership to enhance market presence. Spearheaded innovative marketing initiatives that significantly increased brand awareness and engagement. Demonstrated expertise in creative strategy and graphic design, achieving notable project successes while fostering cross-departmental collaboration. Career goals include leveraging strategic marketing skills to drive further growth and innovation.
Overview
18
18
years of professional experience
Work History
CREATIVE MARKETING DIRECTOR
Precision eControl / Vorys
01.2022 - 01.2024
- Develop creative strategy and concepting for sales and marketing teams for startup
- Create compelling ad campaigns, social media, web, and presentation materials for company leadership
- Grow and evolve brand identities, client engagement, and market presence according to best practices
- Work with compliance team and attorneys to create storytelling PowerPoint presentations
- Stimulate abstract business ideas and transform them into creative concepts
- Customize design plans outlining project scope, budget, assignments, timelines, and deliverable objectives
- Consider client feedback and adjust according to client specifications
- Developed and socialized new brand templates for all types of dynamic documents for attorney and sales use
- Created and executed trade show booths, collateral materials, and branding for ongoing shows and seminars
- Created several presentations that resulted in some of the largest contracts to date for the firm
- Client specifically sited the presentations as a key decision point in their process
CREATIVE STRATEGY LEADER (CREATIVE DIR.)
EMERSON ELECTRIC INC. - COMMERCIAL & RESIDENTIALS
St Louis, MO
01.2016 - 01.2022
- Pioneer all creative strategy and concepting for Emerson's commercial and residential solution platforms marketing team of over 40 B2B and some B2C brands.
- Govern marketing efforts and stakeholder output, generating responsive and interactive touch points for clients globally.
- Organize complete and comprehensive marketing activities, including campaigns, social media, web, and mobile applications, both traditional, print, and digital, for company leadership.
- Spearhead company messaging to create a brand-centric audience, engaged, connected, and integrated marketing machine, customized to drive traffic and build sustainable brand awareness and loyalty.
- Pioneer the design team, brand identities, client engagement, and market presence according to best practices.
- Understand client-specific requirements concerning the design variables needed to meet evolving business goals.
- Stimulate abstract business ideas, and transform them into creative concepts.
- Produce scripts, storyboards, and video shoots for global distribution.
- Customize design plans outlining project scope, budget, assignments, timelines, and deliverable objectives.
- Consider client feedback, and adjust according to client specifications.
- Save company money by producing an original musical score, cutting drastically on licensing fees.
- Spearheaded a targeted recruiting campaign with the Human Resources team, resulting in 80 new hires in a month at one location.
- Led the charge on trade show booth marketing and customization, with booths as large as 120' x 120', rendering clearer messaging, shorter lead times for production, and hundreds of thousands in savings year over year due to not having to contract out the work.
- Selected by leadership to spearhead an employee engagement initiative (Strategic Goals for FY22), building a team of coworkers across the globe to develop programs to help recognize, value, support, and celebrate company associates, thereby creating a culture built on excellence, teamwork, trust, and potential.
- This project reduced turnover and boosted employee retention long-term.
- Built strong relationships across departments by fostering collaboration between teams.
USER EXPERIENCE DIRECTOR
EMERSON ELECTRIC INC. - RIDGID - PROFESSIONAL TOOLS
01.2010 - 01.2016
- Championed the organization's user experience section responsible for all design artwork from the Software Solutions group within the Ridge Tool Company (known as the brand name RIDGID)
- Designed and crafted online and mobile solutions for a variety of enterprise level organizations including many Emerson business units
- Configured and architected all user design experiences from cradle to grave in conceptualization and delivery
- Introduced human centered design methodology incorporating usability testing, persona generation, and heuristics for foundational work
CREATIVE DIRECTOR
THE ADCOM GROUP - OPTIEM LLC
01.2006 - 01.2009
- Stimulated the creative team leading efforts and initiatives on all projects customizing requirements according to client preferences
- Championed the performances of designers, copywriters, and other creative stakeholders involved
- Governed all project related work ensuring the success from launch to execution to delivery
- Partnered together with clients to understand their unique goals and needs and created wonderfully concepted marketing plans with visualizations in place
- Performed brand and competitor research with intelligence insights to understand the market and latest trends
- Authored proposals, defined audience architypes, and created other concepts and collateral designs
- Motivated the performance of a cross cultural workforce dedicated to company and client success outcomes
- Partnered with well-known clients including Sherwin-Williams, Moen, Things Remembered, The Cleveland Clinic, and other Fortune-ranked firms
Creative Director
IDEASTAR INC
Independence, USA
Creative Director
PROSHOWS INC
Garfield Heights, USA
Graphics Editor
THE TIMES PICAYUNE, NOLA MEDIA GROUP
New Orleans, USA
Chief Graphics Editor & Presentation Editor
NORTH HILLS NEWS RECORD
Warrendale, USA
Chief Graphics Editor
FORT MYERS NEWS PRESS
Fort Myers, USA
Graphics Artist
FORT MYERS NEWS PRESS
Fort Myers, USA
Newspaper Photojournalist
THE BEAVER COUNTY TIMES
Beaver Falls, USA
Education
Bachelor of Science - Photojournalism
Kent State University
Undergraduate Studies - Communications
Cleveland State University
Art and Design -
Fairview Park High School
Skills
- Brand Development
- Graphic design
- Marketing communications
- Strategic Relationship Management
- Presentations
- UI/UX
- Website development
- Strategic Marketing Initiatives
- Program Development
- Research and Development
- Creative Strategy
- Data and Consumer Insights
- Brand Protection and Awareness
- Team Leadership and Performance
- Video production
- B2B marketing
- Coaching and mentoring
Awards
Pulitzer Prize for Public Service, 1996, Pulitzer Foundation, One of the leaders on a small team at the Times Picayune newspaper in New Orleans awarded the Pulitzer Prize for Public Service for a weeklong series detailing the peril of the Gulf of Mexico and surrounding fisheries. Team developed a series of detailed graphics and visual enhancements adding to the discovery of issues and how they compounded each other.
Additionaltenures
- Creative Director, IDEASTAR INC, INDEPENDENCE, OH
- Creative Director, PROSHOWS INC, GARFIELD HEIGHTS, OH
- Graphics Editor, THE TIMES PICAYUNE, NOLA MEDIA GROUP, NEW ORLEANS, LA
- Chief Graphics Editor & Presentation Editor, NORTH HILLS NEWS RECORD, WARRENDALE, PA
- Chief Graphics Editor, FORT MYERS NEWS PRESS, FORT MYERS, FL
- Graphics Artist, FORT MYERS NEWS PRESS, FORT MYERS, FL
- Newspaper Photojournalist, THE BEAVER COUNTY TIMES, BEAVER FALLS, PA
Accomplishments
- Pulitzer Prize for Public Service, 1996 – Pulitzer Foundation: Contributed as a key member of a small team at the Times-Picayune newspaper in New Orleans, awarded the Pulitzer Prize for a weeklong series that highlighted the dangers facing the Gulf of Mexico and its surrounding fisheries, enhanced by detailed graphics and visual storytelling
Languages
Greek
Elementary
References
References available upon request.
Timeline
CREATIVE MARKETING DIRECTOR
Precision eControl / Vorys
01.2022 - 01.2024
CREATIVE STRATEGY LEADER (CREATIVE DIR.)
EMERSON ELECTRIC INC. - COMMERCIAL & RESIDENTIALS
01.2016 - 01.2022
USER EXPERIENCE DIRECTOR
EMERSON ELECTRIC INC. - RIDGID - PROFESSIONAL TOOLS
01.2010 - 01.2016
CREATIVE DIRECTOR
THE ADCOM GROUP - OPTIEM LLC
01.2006 - 01.2009
Creative Director
IDEASTAR INC
Creative Director
PROSHOWS INC
Graphics Editor
THE TIMES PICAYUNE, NOLA MEDIA GROUP
Chief Graphics Editor & Presentation Editor
NORTH HILLS NEWS RECORD
Chief Graphics Editor
FORT MYERS NEWS PRESS
Graphics Artist
FORT MYERS NEWS PRESS
Newspaper Photojournalist
THE BEAVER COUNTY TIMES
Bachelor of Science - Photojournalism
Kent State University
Undergraduate Studies - Communications
Cleveland State University
Art and Design -
Fairview Park High School
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