Summary
Overview
Work History
Skills
Timeline
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Paul Han

Paul Han

Content Producer
San Francisco,CA

Summary

• Producer with experience multimedia content production. Visionary creator, editor, and business operations manager. Demonstrated to take advertiser campaigns from concept to delivery while producing entertaining and inspiring pieces across video, photo, animation, and mobile gaming.

• Collaborative in working closely with cross-functional strategic and creative teams to develop and produce quality creative products. Expertise in pre-production, budgeting, post-production and asset management on both domestic and international assignments.
• Adept at creative writing, working with client and agency partners, negotiating production terms and timelines, and developing strong relationships with internal and external partners.
• Proven ability to define and execute a project calendar and deliver assignments on-budget.

• Highly motivated Producer that works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.
• Passionate about interactive content, storytelling across multiple platforms and the potential for new technologies.

Overview

7
7
years of professional experience

Work History

Content Producer

Twitter
San Francisco, CA
01.2020 - 01.2023
  • Lead Producer of Branded Interactions at Twitter ArtHouse/NEXT. Produced, managed, and scaled all ad products for active clients campaigns in US and Canada.
  • Drove over $20 million in ad revenue in 2022 producing campaigns for clients such as Disney+, Samsung, Nike, HBO, Amazon Prime Video, and Google for Branded Interactions.
  • Worked cross-functionally with client partners, account managers, designers, external creative agencies, and internal Twitter teams to deliver campaign assets to be seen and launched on Twitter.
  • Produced Twitter's first 'playable', an interactive mobile gaming unit on Twitter in partnership with UberEats. Defined and conveyed in writing, clear and understandable design briefs with specified requirements for mobile game ads.
  • Packaged design deliverables and instructions for handoff to contractors.
  • Work with designated team members to communicate creative capabilities with clients and understand their creative needs.
  • Managed fast-paced ideation and design pipeline while optimizing for on-time delivery.

Design Supervisor, Mobile Games

Crossinstall Inc
San Francisco, CA
01.2020 - 04.2020
  • Acquired by Twitter in May 2020. Developed and produced over 100 interactive gaming ad units for existing gaming titles known as playables.
  • Led end-to-end production process of playables, overseeing design team's efforts from concept to final implementation. Ensured timely delivery of high-quality playables that effectively communicated advertisers' brand and messaging.
  • Provided clear and concise creative direction to design team, aligning their efforts with advertisers' goals and preferences. Fostered a collaborative environment that encouraged innovative thinking and resulted in the creation of visually stunning and compelling interactive mobile games.
  • Managed and mentored a team of designers, fostering their professional growth and ensuring their adherence to project timelines and quality standards. Conducted regular performance evaluations and provided constructive feedback to enhance team productivity and individual skill development.
  • Worked closely with advertisers to understand their marketing objectives and translate them into engaging gameplay mechanics and interactive experiences. Acted as a primary point of contact, facilitating effective communication and building strong relationships to ensure client satisfaction.
  • Conducted thorough playtesting and quality assurance checks to ensure optimal gameplay experiences, identifying and resolving any technical or design issues. Iterated on designs based on user feedback and analytics to continually enhance the playables' performance.
  • Stayed up-to-date with the latest trends and best practices in mobile gaming and advertising. Conducted competitor analysis and market research to identify opportunities for innovation and maintain a competitive edge.

Producer

Souvenir Systems
San Francisco, CA
06.2016 - 12.2019
  • Spearheaded global commercial campaign for Loi Hein Co. Singapore Dairy Products. Wrote, directed, produced and edited two commercial spots for TV and Internet campaign shown across Southeast Asia.
  • Produced award winning documentary, 'Italians By the Bay', featuring contemporary Italian immigrants for the Italian Consulate of San Francisco. Documentary has been shown across Italy and other Italian Consulates in America. Winner of 'Best Documentary Short' at International Shorts Awards 2019 in Los Angeles.
  • Bid, scheduled, and oversaw all aspects of production including crew hiring. Carefully managed client and vendor relations ensuring projects to be delivered on budget and on time.
  • Successfully crafted and wrote compelling stories aligned within organizations values and goals.

Editorial and Social Content Manager

Walmart
San Bruno, CA
12.2017 - 06.2018
  • Managed content distribution to online channels and social media platforms.
  • Worked closely with Creative Director of Editorial and Senior Manager of Editorial to create editorial and social assets to support brand and social content.
  • Collaborate with Editorial Manager of Social, Brand Social Team, Art Directors, Designers and Copywriters to create branded content. Propose creative constructs for series, one-offs and campaign-driven content.
  • Concept original video content and execute all aspects of video/motion/animation from pre-production through post-production, including storyboarding, shooting (operating all video and audio equipment, lighting set-up), editing, sound mixing and color correction.
  • Self-direct and manage time effectively across multiple projects adhering to production schedules in fast-paced environment.

Production Coordinator

Google
Mountain View, CA
04.2017 - 10.2017
  • Managed and coordinated end-to-end operational support for assigned partner account. Served as liaison between Google Play and Disney Studios.
  • Reviewed various worldwide storefronts for accuracy in pricing, availability, and metadata.
  • Partnered with cross-functional teams to ensure all site content, films and bundles inventory were cohesively presented to customers to increase sales.
  • Communicated with partners to keep up-to-date partner content and worked closely with Partner Managers to ensure timely delivery of materials.
  • Demonstrated abilities to be flexible, think and respond quickly while maintaining attention to detail for content delivery.

Skills

    Social Media Marketing

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Timeline

Content Producer

Twitter
01.2020 - 01.2023

Design Supervisor, Mobile Games

Crossinstall Inc
01.2020 - 04.2020

Editorial and Social Content Manager

Walmart
12.2017 - 06.2018

Production Coordinator

Google
04.2017 - 10.2017

Producer

Souvenir Systems
06.2016 - 12.2019
Paul HanContent Producer