Paul Harris
Madison,WI
Summary
Dynamic and results-oriented marketing professional with extensive experience in crafting and implementing innovative marketing strategies that drive brand growth and engagement. Proven expertise in managing digital campaigns, content creation, social media management, and market research while fostering strong team collaboration to achieve impactful outcomes. A reliable and adaptable leader adept at aligning efforts with evolving market demands and leveraging data analysis to inform decision-making. Committed to creative problem-solving and effective communication, ensuring the delivery of compelling marketing initiatives that resonate with target audiences.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Assistant Marketing Manager Commercial
Johnson Health Tech
11.2023 - Current
- Updated website copy to align with the evolving brand voice.
- Developed and maintained marketing collateral for product launches, ensuring brand consistency across channels.
- Coordinated social media campaigns to enhance engagement and increase brand visibility among target audiences.
- Assisted in analyzing market trends and competitor strategies to inform marketing initiatives and optimize outreach efforts.
- Collaborated with cross-functional teams to support the execution of promotional events and trade shows effectively.
- Managed content updates on company website, improving user experience and accessibility of information for customers.
- Trained new team members on marketing tools and best practices, fostering a collaborative learning environment within the department.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.
Sr. Marketing Coordinator
Bell Laboratories
01.2023 - 11.2023
- Created, edited, and designed quarterly newsletters to engage large audiences.
- Collaborated with the sales team to generate effective marketing materials.
- Developed and executed integrated marketing campaigns to enhance brand visibility and engagement.
- Collaborated with cross-functional teams to align marketing strategies with business objectives.
- Managed social media platforms, increasing follower engagement through targeted content strategies.
Content Marketing Specialist
Research Products
01.2019 - 11.2022
- Significantly boosted organic on-page clicks, impressions, and goals through strategic content development.
- Conducted in-depth keyword research and implemented SEO strategies across multiple websites.
- Increased product sales on the Shopify platform through targeted marketing efforts.
- Elevated the company's organic channel performance year-over-year by analyzing and optimizing website content and structure.
- Furnished and reviewed monthly data reports with stakeholders, monitoring analytics for multiple sites to inform strategy.
- Developed and executed content marketing strategies to increase brand awareness and customer engagement.
- Collaborated with cross-functional teams to create compelling multimedia content for various platforms.
- Analyzed performance metrics to refine content strategy and optimize audience targeting.
- Led initiatives to improve SEO practices, enhancing website visibility and organic traffic growth.
- Established editorial calendar, ensuring timely delivery of high-quality content across all channels.
- Wrote long-form articles, blog posts, and whitepapers that showcased thought leadership in the industry.
Production Manager
Indianapolis Children's Choir
01.2016 - 07.2018
- Oversee daily operations, ensuring adherence to production schedules and quality standards.
- Collaborate with artistic directors to ensure alignment between vision and production execution.
- Resolved issues quickly to maintain productivity goals.
- Managed multiple projects concurrently
- Delivered direct feedback to senior management regarding project visibility and status.
- Implement process improvements to enhance efficiency and reduce operational costs.
- Train and mentor staff, fostering a collaborative and high-performance team environment.
Project Manager
CHIP
06.2014 - 11.2015
- Developed and published social media content to broaden reach.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Managed two community-based websites, ensuring up-to-date information.
- Authored, edited, and published a bi-monthly email newsletter for community updates.
- Facilitated stakeholder meetings to gather feedback and align project goals with business needs.
Marketing Coordinator
Ed Bozarth Chevrolet
02.2013 - 11.2013
- Created and published content for company websites, including tracking analytics.
- Coordinated marketing campaigns across multiple channels to enhance brand visibility.
- Executed email marketing strategies, increasing subscriber engagement through targeted messaging.
- Monitored campaign performance metrics, reporting insights for continuous improvement in strategies.
- Developed visually engaging marketing materials to support product launches and promotions.
- Developed engaging content for social media platforms, driving audience engagement and awareness.
Education
Bachelor of Arts - Electronic Journalism
Kansas State University
05.2011
Skills
- Google Analytics expertise
- Building strong professional connections
- Digital marketing strategy
- Customer relationship management
- Prioritization and task management
- Consumer insights research
- Social media management
- Team collaboration
- Online and traditional marketing
- Project coordination
- Branding
- Competitor analysis
Accomplishments
- Used Microsoft Excel and PowerPoint to share on-page SEO results.
- Achieved improved organic search results by introducing BrightEdge and Google Search Console for SEO tasks.
- Collaborated with a team of 10 in the development of the Stretch Platform.
- Documented and resolved misspellings and grammatical issues by creating a company-wide Glossary.
Certification
- Search Engine Optimization, INKEDIN SKILL BADGE
- Google Analytics, INKEDIN SKILL BADGE
Timeline
Assistant Marketing Manager Commercial
Johnson Health Tech
11.2023 - Current
Sr. Marketing Coordinator
Bell Laboratories
01.2023 - 11.2023
Content Marketing Specialist
Research Products
01.2019 - 11.2022
Production Manager
Indianapolis Children's Choir
01.2016 - 07.2018
Project Manager
CHIP
06.2014 - 11.2015
Marketing Coordinator
Ed Bozarth Chevrolet
02.2013 - 11.2013
Bachelor of Arts - Electronic Journalism
Kansas State University
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