Developed a cargo retention solution to resolve an irritating pain point for SUV customers.  
 - Benchmarked competition to investigate alternatives; none were present. 
 - Defined scope through customer clinics 
 - Identified trade-offs and set limits to minimize adverse affects to other important attributes (cargo opening size, ease of loading/unloading, styling, cost, , 
 - Created rapid prototypes to evaluate and determine best performance and assess tradeoffs.  
 - Summarized findings to senior management using decision matrix to clearly lead their decision to implement recommended design. 
 - First implemented on 2017 Ford Expedition and Lincoln Navigator. The Navigator is the Flagship of the company. 
 - The integration of the product requires no increased capital cost or piece cost vs. previous trim piece. 
 - No adverse affect on customers. 
 - Ford customers have a clear advantage vs. customers of other auto manufacturers