Paul Herrera

An accomplished and forward-thinking search marketing professional poised to advance to the next career level. Skilled in managing expansive multinational marketing campaigns and adept at identifying scalable SEM growth opportunities. Experienced in analyzing marketing data to extract actionable insights and collaborating effectively with data scientists and engineers to enhance tools and processes. Proven ability to work closely with marketing teams to develop and execute impactful SEM B2B & B2C strategies. Dedicated to creating KPI frameworks that drive B2B & B2C efforts and accelerate member activity on the platform. Committed to staying abreast of the latest SEM developments and continuously refining strategies through rigorous testing and analysis.

Worked with brands as: Nickelodeon Resorts, Melia Hotels & Resorts, Resorts World Bimini, Air Canada, Bahamas.com, Enterprise Rent-a-car, and executed campaigns for various industries in the U.S., Europe, APAC, and LATAM markets, such as hospitality, travel, fitness, and retail.