- Golf
- Fishing
- Hiking
Paul Johnson
Charlotte,NC
Summary
Experienced Sales Director with a demonstrated history of working in the sporting goods industry. Strong sales professional skilled in Budgeting, Consumer Products, Retail, Sales, Forecasting and Strategic Planning.
In my leadership roles, I have provided a strategic perspective, responding to market trends and capitalizing on opportunities. I have been a driving force in growing our ecomm presence, building and managing our distributor channel, overseeing our sales direct team, acquiring, integrating, and growing brands to drive multimillion-dollar revenue generation.
Currently in charge of managing our global watercraft business, oldtownwatercraft.com.
Overview
24
24
years of professional experience
Work History
Director of Global Sales
Johnson Outdoors Watercraft
01.2021 - Current
- Global Sales Management: Oversee global sales for Watercraft Division, achieving up to $50M in revenue.
- Team Leadership: Built and manage a successful internal sales manager team and external independent sales representative team across US and Canada.
- Major Account Management: Handle all major accounts, including Dick’s Sporting Goods, Academy, REI, and Bass Pro Shops.
- Program Development: Develop pre-season programs for specialty retailers, internet retailers, and distributors, including buying groups.
- Amazon Strategy: Designed and implemented our Amazon 3P go-to-market strategy.
- DTC Strategy: Developed a direct-to-consumer strategy to drive sales growth and minimize channel tension.
- Sales and Customer Meetings: Experienced in creating and executing all sales and customer meetings.
- P&L Responsibility: Full P&L responsibility and understanding.
- Sales Metrics: Set weekly, monthly, and annual sales metrics for sales managers and sales reps.
- Strategic Planning: Collaborate with Brand and Marketing Teams on 3 & 5-year strategy plans.
- MAP Program: Design and implement our annual Minimum Advertised Price (MAP) program.
Senior Director of Global Sales
Johnson Outdoors Camp/Watercraft
01.2011 - 12.2020
- Managed Camping & Watercraft, ($25m & $35m respectively), spearheaded global strategic planning, optimized key business metrics, strengthened sales/marketing platform, collaborated with national and international leadership, and championed global leadership for strategic sales planning.
Director of Sales in North America
Johnson Outdoors - Camping Division
01.2004 - 01.2011
- Managed, coached and trained sales team to increase revenue by 20% in three year timeframe.
Director of Sales, Strategic National Accounts
Johnson Outdoors
01.2002 - 01.2004
- Closed international facilities, revitalized e-commerce presence, maximized profitability, and aligned with finance and marketing.
National Sales Manager, Camping
Johnson Outdoors - Camping Division
01.2001 - 01.2002
- Owned major national accounts, pioneered national strategic sales planning, and investigated value proposition strategies for products.
Education
Bachelor of Science in Business Administration -
Webber International University
Skills
- Strategic Sales Planning
- Leadership
- Mentorship
- Account Management
- Territory Planning
- Digital & Strategic E-commerce
- Financial Planning, Forecasting & Analysis
- Product Roadmap / Process Transformation
Interests
Timeline
Director of Global Sales
Johnson Outdoors Watercraft
01.2021 - Current
Senior Director of Global Sales
Johnson Outdoors Camp/Watercraft
01.2011 - 12.2020
Director of Sales in North America
Johnson Outdoors - Camping Division
01.2004 - 01.2011
Director of Sales, Strategic National Accounts
Johnson Outdoors
01.2002 - 01.2004
National Sales Manager, Camping
Johnson Outdoors - Camping Division
01.2001 - 01.2002
Bachelor of Science in Business Administration -
Webber International University
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