Summary
Overview
Work History
Education
Timeline
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Paul Kim

New York,NY

Summary

Sales and Marketing executive leveraging strong analytical skill set to manage P&L and accelerate profitable revenue growth. Established track record of working cross-functionally and implementing systems and reports to streamline internal processes across marketing, operations, and finance.

Overview

2025
2025
years of professional experience
4
4
years of post-secondary education

Work History

Senior Director of 3P E-Commerce

Blueland
New York, NY
4 2022 - Current
  • Full P&L ownership, taking over one month after launch and growing top-line sales $1.8M -> $8.1M -> $20M+ while also growing net margin from 2.2% -> 7.1% -> 17.2% as internal team of one, collaborating with internal partners and amazon agency
  • Drove >7x sales lifts vs. daily run rates for Prime Day in 2023 & 2024 with optimized assortments, deal selection, marketing, and PR activations, driving $800k+ in sales during Prime Day 2024
  • Optimized SKU configurations and assortment to improve unit profitability +4%p across Dishwasher, Laundry, and Hand Soap
  • Led company pivot in category prioritization by proving success in new product lines on Amazon for acquisition, driving rapid growth in Dishwashing category and maintaining #1 sales ranks among natural competitors in dishwasher detergent and toilet cleaner
  • Worked with Growth Lead and Data Scientist to build BI capabilities for Amazon and developed new forecasting and operating models for 2025
  • Proposed product line innovations by identifying product opportunity gaps based on market/competitive analysis, launching in 2025

Senior Manager, Global Amazon Strategy

Samsung
Suwon, South Korea
07.2020 - 04.2022
  • Global HQ lead for Amazon sales for Digital Appliance business, collaborating with regional offices to grow top-line sales 42% YoY in 2021 to $114MM
  • Sourced and integrated data partners for global business intelligence, and created analytical framework to share insights around marketing strategy, SEO, price elasticity, and deal strategy

Consumer Insights & Amazon Marketing Manager

Four Sigmatic
Los Angeles, CA
08.2018 - 06.2020
  • Responsible for Amazon P&L, defining and executing on overall Amazon marketing and sales strategy within approved marketing budgets, driving Net Sales growth of 24% y/o/y in 2019
  • Analyzed SKU profitability across Vendor and Seller Central to identify SKU-channel mix and define target KPIs for Amazon marketing by product line

Account Executive

Amazon Media Group
Seattle, WA
03.2015 - 12.2017

Account Executive

Factual
Los Angeles, CA
06.2013 - 03.2015

Sales Planner

Spotify
Los Angeles, CA
04.2012 - 05.2013

Assistant Media Planner

Starcom MediaVest Group
New York, NY
03.2011 - 04.2012

Education

Bachelor of Science - Marketing, International Business, Psychology

Washington University in St. Louis
St Louis, MO
08.2006 - 05.2010

Timeline

Senior Manager, Global Amazon Strategy

Samsung
07.2020 - 04.2022

Consumer Insights & Amazon Marketing Manager

Four Sigmatic
08.2018 - 06.2020

Account Executive

Amazon Media Group
03.2015 - 12.2017

Account Executive

Factual
06.2013 - 03.2015

Sales Planner

Spotify
04.2012 - 05.2013

Assistant Media Planner

Starcom MediaVest Group
03.2011 - 04.2012

Bachelor of Science - Marketing, International Business, Psychology

Washington University in St. Louis
08.2006 - 05.2010

Senior Director of 3P E-Commerce

Blueland
4 2022 - Current

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Paul Kim