PAUL KIM
Sammamish,WA
Summary
Data-driven, tech-native, and action-oriented professional with extensive experience working cross-functionally to support senior executive level workstreams. Proven track record of creating non-existing or improved solutions to complex problems for clients, external, and internal teams.
Overview
6
6
years of professional experience
Work History
Senior Business Analysis Manager
T-Mobile US
05.2023 - Current
- The team supported the President of Marketing with analytics, insights, and talk tracks for quarterly Board of Directors presentations.
- Leveraged syndicated data to model in-quarter competitor gross adds, net adds, and churn forecasts for the weekly executive report.
- Created brand-new quarterly summaries starting in Q4 2023, which summarized total industry and brand-level reporting, financials, device offers, media messaging, and news that supported prepaid, postpaid, and business LOBs.
- Leveraged internal and third-party data to provide full-funnel strategic direction to corresponding stakeholders.
- Conducted impact sizing and analysis of various industry-wide switching events (e.g., data breaches, EIP expiration, etc.).
Senior Manager II - Merchandising Business Analytics
Walmart
08.2022 - 04.2023
- Collaborated with economics and finance teams to redefine and reshape pricing markets to accommodate higher cost-to-serve markets.
- Leveraged weighted K-means to identify optimum boundaries of pricing zones that balanced competitor presence (Nielsen Forecast/RDS data), cross-shopping behavior, and wage data.
- Collaborated with product and data science teams to overhaul manual and data science clearance markdown processes for launch next fiscal quarter.
- Leveraged internal/Nielsen elasticities to shift away from manual-only clearance markdown plans, and launched a pilot program within a multibillion-dollar category.
- Collaborated with product and engineering teams to overhaul pricing, scheduling, and logistics to maximize store labor efficiency for the launch starting in Q2 2023.
- The team worked in conjunction with Bain to set the strategic direction around creating priority actions for achieving price gap KPIs.
Senior Manager II - Pricing, Special Initiatives
Walmart
03.2021 - 08.2022
- Maintained coverage of approximately 40 merchants across the Infant Hardlines, Beauty, and Pets departments.
- Active duties included arming merchants with the necessary competitive intelligence, delivering and analyzing price gap trends, ensuring compliance with state-level COVID regulations, providing ad hoc analysis, and recommending various strategic pricing actions.
- Strategic efforts led to a ~15% year-over-year revenue increase and outperformed expectations by achieving approximately 90% of price gap goals.
- Led a cross-functional team with product management and finance to execute an internal inflation tracking project.
- Led analysis and built a cost forecasting model to be used across Grocery and General Merchandise.
- Leveraged Python to provide due diligence on strategic pricing programs (pilots) that unlocked over $10 million of incremental monthly revenue in two metropolitan areas.
- Led biweekly meetings with Overbase/Offshore pricing markets (Alaska, Hawaii, and Puerto Rico) to coordinate pricing strategy, execute custom analysis projects, and resolve errors.
Senior Manager I - Business Analysis and Insights (Pricing)
Walmart
07.2020 - 03.2021
- Spearheaded cross-functional efforts with merchants, product management, and the technology team to overhaul internal line and ladder processes across all departments.
- Increased line and ladder utilization from approximately 50% of total active items to approximately 70% of active items.
- Responsible for maintaining the knowledge base, training merchants on line/ladder protocols, and collecting feedback on product/process improvement opportunities.
- Maintained coverage of approximately 20 merchants in the Fresh department.
- Active duties included arming merchants with the necessary competitive intelligence, delivering and analyzing price gap trends, ensuring compliance with state-level COVID regulations, providing ad hoc analysis, and recommending various strategic pricing actions.
- Strategic efforts led to a ~7% year-over-year revenue increase and outperformed expectations by achieving approximately 95% of price gap goals.
- Led biweekly meetings with Overbase/Offshore pricing markets (Alaska, Hawaii, and Puerto Rico) to coordinate pricing strategy, execute custom analysis projects, and resolve errors.
Business Analysis and Insights Manager
Vudu
07.2019 - 07.2020
- Spearheaded cross-functional efforts to sell, improve, execute, and review Sales Lift Studies (post-AVOD campaign A/B studies of Vudu users' spending at Walmart, in stores, and online). Efforts led to over $1 million in new business and over $10 million in repeat business.
- Direct efforts in finalizing measurement methodologies and building predictive models led to our largest client (a Fortune 25 CPG company) exercising the option to renew the second and third years of a 3-year contract ($50 million total).
- Led follow-up calls with clients to explain methodology, review results, and address details about their campaigns.
- Produced training documentation of KPIs, methodology, and strategy of Sales Lift studies for the sales team, as well as led team-wide training.
- Supported business growth with analysis across a multitude of business development, and research initiatives.
- Built financial models to help evaluate and negotiate complex revenue-share rates with ad tech suppliers.
- Built forecast models for the leadership team to predict projected AVOD fill rates for the current and next month.
- Executed deep-dive analysis projects to assess the ROI of product features and enhancements (i.e., Ad Co-Op, Shoppable Ads, etc.).
- Liaised with product and sales teams to refine TVOD report outputs for studio partners, and provided analysis of benchmarks for the TVOD landscape.
- Grew transaction volume by 35% and average transaction size by approximately 25%.
Education
B.S. - Operations Research (Advanced Track)
Columbia University
New York, NY05-2013
Skills
- Python
- Excel
- SQL
- Data Analysis
- Alteryx
- Pricing
Websites
Timeline
Senior Business Analysis Manager
T-Mobile US
05.2023 - Current
Senior Manager II - Merchandising Business Analytics
Walmart
08.2022 - 04.2023
Senior Manager II - Pricing, Special Initiatives
Walmart
03.2021 - 08.2022
Senior Manager I - Business Analysis and Insights (Pricing)
Walmart
07.2020 - 03.2021
Business Analysis and Insights Manager
Vudu
07.2019 - 07.2020
B.S. - Operations Research (Advanced Track)
Columbia University