Summary
Overview
Work History
Education
Skills
Websites
Timeline
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PAUL KROFCHIK

Fort Lauderdale

Summary

Dynamic retail leader with over 20 years of experience in driving profitable business strategies, consistently exceeding KPIs and managing multi-million-dollar store operations. Demonstrated expertise in P&L oversight, strategic merchandising, and omni-channel execution, contributing to sustained sales growth. Recognized for cultivating high-performing, inclusive teams that prioritize exceptional customer experiences while maximizing productivity through effective forecasting, scheduling, and operational planning. Committed to upholding brand excellence, fostering community engagement, and ensuring full compliance with corporate standards.

Overview

35
35
years of professional experience

Work History

Assistant General Manager

Jared The Galleria of Jewelry
10.2023 - Current
  • Lead daily operations in a high-volume luxury jewelry environment, focusing on premium customer service and operational execution.
  • Achieved 99% to sales plan in 2024 and maintained a 4.9 Google review rating through personalized service and client relationship building.
  • Oversee talent development, succession planning, and team coaching to drive long-term performance and retention.
  • Ensure compliance with corporate policies, loss prevention standards, and regulatory guidelines.

Store Manager

Popshelf
05.2022 - 09.2023
  • Successfully opened a new Popshelf store, overseeing construction collaboration, merchandising setup, and full operational launch.
  • Recruited and trained a 25-person team through LinkedIn and virtual interviews, building a high-performing staff.
  • Led customer service training that resulted in Popshelf scores of 100 VTD, reinforcing a culture of guest-first service.
  • Managed store operations including inventory, staffing, visual presentation, and compliance.

Store Manager

Pet Supermarket
07.2019 - 05.2022
  • Served as the store's pet care expert, consistently prioritizing animal welfare and ensuring the highest standards of care across all departments.
  • Led a 20+ person team focused on safety, accountability, and delivering exceptional experiences for both pets and their parents.
  • Trained and developed associates on pet products, services, and selling techniques, driving customer loyalty, and increasing average transaction value through consultative selling.
  • Oversaw end-to-end operations in a $2.0M+ store, including staffing, scheduling, inventory management, merchandising, and service areas (grooming, training, adoptions).
  • Implemented a 'Customer First' strategy, resulting in a 12% year-over-year sales increase through improved service execution and community engagement.
  • Maintained 100% compliance with corporate and state animal care regulations, elevating customer trust and satisfaction.
  • Partnered with local shelters and rescues to host adoption events and grow the store's role as a trusted community hub for pet lovers.

Executive Team Leader / AGM

Target
08.2018 - 07.2019
  • Drove storewide sales performance by leading cross-functional teams and embedding a guest-obsessed culture.
  • Strategically created staffing plans based on traffic trends and business needs.
  • Directed execution of merchandising, promotional, and pricing strategies in alignment with company goals.
  • Fostered team accountability and associate development through coaching and operational leadership.

Assistant General Manager/Sr. Merchandising Mgr

Macy's Inc.
06.2005 - 07.2018
  • Managed departments generating up to $45M in annual revenue, including Fine Jewelry, Cosmetics, and Apparel.
  • Surpassed sales goals, reaching up to 105% of plan, by using Macy's sales initiatives and coaching strategies.
  • Organized vendor trainings and seminars to keep teams updated on product knowledge and seasonal trends.
  • Worked closely with district planners to manage inventory needs and support sales goals.

Senior Co-Op Buyer/ Merchandise Manager

Barneys New York
01.1997 - 01.2005

Excruciate Training Program/Buyer/ Planner

Macy's
01.1991 - 01.1997

Education

Bachelor of Arts - Retail Management and Marketing

Johnson & Wales University
Providence, RI
1991

Skills

  • Key Performance Indicator (KPI) Analysis & Action Planning
  • Business Plan Development, Execution & Profit Optimization
  • Customer Experience Leadership & Service Excellence
  • Inclusive Team Culture Building & High-Performance Talent Development
  • P&L Management & Budget Control
  • Forecasting, Scheduling & Labor Optimization

Timeline

Assistant General Manager

Jared The Galleria of Jewelry
10.2023 - Current

Store Manager

Popshelf
05.2022 - 09.2023

Store Manager

Pet Supermarket
07.2019 - 05.2022

Executive Team Leader / AGM

Target
08.2018 - 07.2019

Assistant General Manager/Sr. Merchandising Mgr

Macy's Inc.
06.2005 - 07.2018

Senior Co-Op Buyer/ Merchandise Manager

Barneys New York
01.1997 - 01.2005

Excruciate Training Program/Buyer/ Planner

Macy's
01.1991 - 01.1997

Bachelor of Arts - Retail Management and Marketing

Johnson & Wales University

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