Paul Lanphear

• Front-end web development: Manage and build content for the external and internal websites through the Sitecore, SharePoint, Umbraco and WordPress platforms
• HTML: Back-end page editing on a daily basis to overcome obstacles and digital workarounds
• Social media: Create social media campaigns in Hootsuite for press releases, thought leadership via LinkedIn, Facebook and Twitter
• Digital strategy, analysis and implementation: Advise on style and format for in-house digital channels
• UX design: Collaborate on and create user experiences for large website updates, extensive thought leadership pieces, lawyer CV plug-ins/widgets and connecting other websites/microsites; administering A/B testing along the way in preview modes and live site changes
• Search Engine Optimization (SEO): Individually place keywords on web pages in Sitecore and Umbraco CMS platforms that lead to more hits and higher results on different search engines
• Blog development: Routinely audit, post to and update blogs, advise on timing for digital campaigns for new blog sites using WordPress, Umbraco and Sitecore
• Analytics: Provide reports for social media platforms, websites and blogs (Google Analytics)
• Digital presence: Assist lawyers in boosting their social media profiles through leveraging thought leadership pieces, blog posts, etc
• Accommodate digital inquiries: General questions about a multitude of digital team involvements from both business services and lawyers
• Digital training: Administer cross-functional digital workshops using Microsoft Teams and SharePoint to multiple departments on how processes are incorporated to different project categories
• App building: Design multiple apps for legal events through Cvent/CrowdCompass platform, included extensive layouts to connect attendees and related workshops throughout events
• Global collaboration: Team member spearheading a successful transition from one CMS to another (Rhythmyx to Sitecore)
• Design thinking: Incorporating UX skills, provided analysis and advice on internal and external website widget placements, worked closely alongside the Branding and Creative team to bring more
• External/internal communications: Work closely alongside with both the US and global communications team to have a seamless transition of public information to external websites and internal announcements to intranets (Microsoft SharePoint pages)
• Video process and strategy: Upload videos through the Qumu platform while adding thumbnails, back-end keywords, captions and transitions; on a semi-ad hoc basis help the Creative team with video editing in the Adobe platform

Award: Most Likely to Come to Work with a Can-Do Attitude

Promoted to Senior Coordinator

• Company Overview: (Formerly the Financial Advisory Services group within Condon & Company)
• Team lead in the design of branding and website
• Administer the active marketing plan through strategic communication and project scheduling with the senior management team
• Create email marketing campaigns and aggregate industry-related content
• Assist with writing and formatting thought leadership materials
• Execute market research and follow-up on analytics reporting

(Formerly the Financial Advisory Services group within Condon & Company)

• Maintain the internal and external flow of information by managing and consistently updating the CRM system (ABLE) to track engagements during the client conversion process
• Perform market research, design and preparation of thought leadership materials and campaign planning
• Create and aggregate content for online publications and social media platforms
• Build on established methods of communications utilized by managers and shareholders

• Track individual relationships shared between the firm and its clients
• Organize and migrate all firm professional contacts into ABLE Customer Relationship Management (CRM) system and Microsoft Outlook