Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Paul Lederman

Harper Woods,MI

Summary

Dynamic sales professional with a proven track record at Rivian Automotive Inc., driving over $20 million in sales. Expert in CRM proficiency and upselling strategies, consistently exceeding targets through strategic planning and complex problem-solving. Adept at fostering relationships and enhancing customer retention and team engagement across diverse markets.

Overview

15
15
years of professional experience

Work History

Sr. Inside Sales Guide

Rivian Automotive Inc.
07.2024 - Current
  • Assisted customers in product selection and provided knowledgeable guidance to drive over 20 million dollars in sales through Q2 2025
  • Taught sales techniques to enhance customer engagement across 3 national sales office locations, Plymouth MI, Normal ILL, Irvine CA
  • Supported, created and implemented Rivian outreach campaigns to become #2 in sales and delivered vehicles company wide - 2025.
  • Adapted quickly to the many changing company policies and procedures to ensure accurate information was shared across internal teams.
  • Optimized pipeline management through diligent maintenance, scheduling and follow up with Sales Force and other internal CRM's.
  • Consistently exceeded monthly sales targets through strategic planning and efficient time management.
  • Promoted early from Inside Sales Advisor role.

Senior Account Manager

Core Surgical
09.2021 - 11.2023
  • Managed client accounts, ensuring alignment with sales objectives and customer service expectations while building a 4 million dollar pipeline.
  • Developed and furthered strategic relationships, enhancing communication and collaboration with key stakeholders.
  • Coordinated project and sales deliverables, ensuring timely and appropriate deliveries of product.
  • Identified market trends and collaborated with surgeons and administration to expand and grow opportunities in a Net-zero environment.

Territory Manager - Sales and Service/Trainer

Haag-Streit Surgery, USA
12.2012 - 12.2019
  • Developed territory sales strategies to enhance market penetration and customer engagement.
  • Managed client relationships, planned, scheduled and implemented numerous educational opportunities including clinical and non-clinical demonstrations an cadaver learning labs.
  • Trained and mentored team members on product knowledge and sales techniques across multiple states
  • Analyzed market trends to identify growth opportunities within assigned territory.
  • Grew territory from zero revenue to over 1 million dollars in yearly capital in the first 3 years.
  • Launched numerous auxiliary lines including John Weiss Opthalmology.
  • Top 3 manufacturers representative 2012-2014 for both capital and residual revenue.

Sales Manager and Trainer

Bien Air Surgery, USA
04.2010 - 12.2018
  • Launched brand new high speed powered equipment line for neurosurgery and ENT.
  • Identified deficiencies and roadblocks in current powered equipment and developed improvements and new products to enhance market penetration - resulting in my regional sales exceeding 1.2 million in recurring revenue.
  • Trained new representatives and traveled throughout the country for trade shows and evaluations to drive sales and expand footprint.
  • Identified and worked with regional and national VAT and GPO organizations to gain approval and access to contracts as a new company to the powered marketplace.

Education

Bachelor of Science - Music Education Teaching Certificate K-12

Eastern Michigan University
Ypsilanti, MI

Skills

  • CRM proficiency
  • Upselling strategies
  • Cold calling
  • Sales funnel management
  • Product and service knowledge
  • Closing deals
  • Complex Problem-solving

Accomplishments

  • Ranked #2 in Q1,Q2 for 2025, Rivian Automotive
  • Successfully launched multiple brand new product lines in automotive and medical sales.
  • Collaborated, developed talk tracks and participated in Rivian's LA Fires outreach campaign.
  • Trained and supervised numerous new sales associate onboards with internal CRM systems and Sales Force and Slack

Timeline

Sr. Inside Sales Guide

Rivian Automotive Inc.
07.2024 - Current

Senior Account Manager

Core Surgical
09.2021 - 11.2023

Territory Manager - Sales and Service/Trainer

Haag-Streit Surgery, USA
12.2012 - 12.2019

Sales Manager and Trainer

Bien Air Surgery, USA
04.2010 - 12.2018

Bachelor of Science - Music Education Teaching Certificate K-12

Eastern Michigan University

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