Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Paul Lopez

Lynwood,CA

Summary

Dynamic Senior Amazon Ecommerce Coordinator at Markwins Beauty Brands, adept at driving product visibility through advanced SEO strategies and data analysis. Successfully enhanced conversion rates and shopper engagement across 2,500+ SKUs while fostering collaboration among cross-functional teams. Proven team builder with expertise in Amazon analytics and campaign management, achieving a 15% increase in customer retention.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Senior Amazon Ecommerce Coordinator

Markwins Beauty Brands
11.2022 - Current
  • Enhanced product visibility through continuous Amazon SEO strategy and keyword optimization for over 2,500 SKUs.
  • Directed storefront enhancements and brand page redesigns to elevate conversion rates and shopper engagement.
  • Managed reporting on marketing ROI, campaign outcomes, and customer engagement metrics using data tools.
  • Supported paid media initiatives and demand-side platform strategies utilizing Helium 10 and Jungle Scout.
  • Executed keyword research and ongoing optimizations to improve search rankings across extensive SKU offerings.

Leasing Professional

Westhome
Los Angeles, CA
08.2021 - 11.2022
  • Assisted in preparation of monthly reports summarizing leasing activities for management review.
  • Delivered ongoing support to tenants addressing maintenance requests and other concerns.
  • Processed applications from prospective tenants by conducting credit checks and verifying references.
  • Maintained precise financial records regarding rental income, deposits, and expenses.
  • Executed administrative tasks, including filing paperwork and answering inquiries from potential renters.

Education

Master of Arts - Public Management

California State University, Dominguez Hills
Carson, CA
08.2024

Bachelor of Science - Business Administration and Management

California State University, Dominguez Hills
Carson, CA
12.2023

Skills

Amazon tools: Vendor Central, Helium 10, Jungle Scout, Salsify

Marketing platforms: Amazon DSP, PPC, Sponsored Ads, Apple Search Ads

Analytics and reporting: Tableau, Excel

Project management: Asana, Trello

SEO and campaign strategy

Cross-functional communication and data-driven decisions

Certification

  • Amazon DSP Certification – Feb 2024
  • Amazon Sponsored Ads Certification – Feb 2024
  • Apple Search Ads Certification – Jan 2024
  • Social & Behavioral Research – Feb 2025

Timeline

Senior Amazon Ecommerce Coordinator

Markwins Beauty Brands
11.2022 - Current

Leasing Professional

Westhome
08.2021 - 11.2022

Master of Arts - Public Management

California State University, Dominguez Hills

Bachelor of Science - Business Administration and Management

California State University, Dominguez Hills

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