Driven B-to-B executive with extensive 20+ year background in strategic sales & business development positions working for globally recognized brands. Uncommon skill set honed by scoping, creating & delivering strategic marketing solutions designed to connect suppliers with qualified end-users & customers. Strong ability to lead by example while coaching teams & colleagues to exceed revenue goals & leverage creativity to build profitable & lasting client relationships.
Promoted from Vice President April 2014 reporting to the CEO
Manage sales & client services team of 9 responsible for $18mil in annual revenue & 18%+ overall growth
Drive exhibition, marketing services, data, demand/lead generation & media sales for 38 mission critical client relationships across unified database of 2mil trade professionals
Manage all aspects of corporate account budgeting, goal setting & integrated sales methodology
Convert historic one-off client buying behavior into a cohesive strategic marketing & sales alignment mindset
Negotiate profitable/exclusive long term client agreements designed to deliver end-to-end solutions that include research, qualified lead generation & nurturing, content integration & face-to-face customer interaction
Key accounts include Nissan, Ford, GM, Dupont, Kohler, Whirlpool, Shaw, Andersen, Pella & Ferguson
Managed integrated sales team including sales operations & production
Leveraged C-Suite & influencer audience reach of 250,000 to drive growth in sponsored & custom research, thought leadership programs, executive events, digital & print advertising
Responsible for annual planned revenue growth averaging 10-12% resulting in combined revenues of $10mil
Manage all aspects of business planning, budgeting, custom editorial integration & product development
Worked with editorial team and executive leadership to transform product mix in order to keep up with market changes & client needs tied to content marketing
Cultivated sponsorship & trade show/conferences solutions across all HCPro, Inc. brands in multiple markets
Member: founding executive team - HealthLeaders Inc.
Key accounts included GE, PwC, Deloitte, Dell, Fujitsu, Ingenix, Philips, Siemens & ADT
Integrated a physician media organization with an acquired media brand while launching new digital media applications
Managed sponsor & advertiser sales across 3 sales divisions & multiple brands totaling $8mil
Built & launched new sales & marketing strategy for new products targeting hospital sponsors
Participated in all levels of merger & acquisition activities
Member of corporate leadership suite reporting to CEO with Board of Director & Investor responsibilities
Key accounts included Merck, Pfizer, Abbott, New York City and Chicago public schools &100+ US hospitals
Responsible for $7M in contract revenue across two sales divisions
Led team to propose, close and and manage integrated media solutions including print, digital, events and extensive data integration
Represented company & business units during/post sales of company & merger in 2005
15 direct reports, hired and integrated combined sales team post sale of company
Attained record setting revenue levels by closing large integrated media & marketing solutions contracts leading to company's profitability
Sales & Business Development Leadership
Hanley Wood Sales Leader of the year nominee 2013
Promoted to Senior Vice President within 15 months
Drove 15% + revenue growth for past six consecutive fiscal years
Deployed & monetized HealthLeaders Media Intelligence Unit generating over $1mil in year one new business
Created full suite of sponsored digital thought leadership brands
Continually build top performing teams while managing key accounts
Awarded 10+ sales & marketing distinctions
Director - Healthcare Food Service Marketing & Sales Strategy
Morrison Management Specialists, Atlanta, GA 2001-2004
Sales Director - Industry Solutions
ComScore Networks, Atlanta, GA 2001
Account Manager
Forbes.com, New York, NY 2000 - 2001
Network Sales Manager
Engage/Flycast Communications, Atlanta, GA 1999-2000
Director of e-Commerce
The Weather Channel, Atlanta, GA 1999
District Sales Manager, Marketing Director, Business Manager, Circulation Manager
Ziff-Davis , Inc., New York, NY 1994-1999
Circulation Manager
KIII Magazines, New York, NY 1993-1994