Summary
Overview
Work History
Education
Skills
Timeline
Generic

Paul Mercier

Stoughton,MA

Summary

Dedicated, result-orientated, hard working and energetic manager sales manager with more than 37 years leading dynamic sales teams in fast-paced markets driving growth and increasing customer satisfaction through innovative strategies, effective team management and excellent customer service. Proven track record of increasing market share and leading high-performance sales teams to exceed sales targets, Expertise in sales management, utilizing Customer Relation Management (CRM) software, cold calling, outside sales and business development. Starting out in the industry as a technician and buyer, my skills have vastly grown through various automobile training classes, in all fields, including sales, finance and marketing.

Overview

21
21
years of professional experience

Work History

Sales General Manager

Station Chrysler Jeep
Mansfield, MA
11.2023 - 09.2025
  • Used change methodologies to increase sales and led projects for increased productivity.
  • Achieved company growth and brand development through market expansion and sales.
  • Resolved customer complaints regarding sales and service.
  • Directed and coordinated products, services and sales activities.
  • Gained market share in new sales performance through aggressive team training.
  • Coached, developed and motivated team to achieve revenue goals.
  • Identified areas for improvement within the existing sales process.
  • Recruited, trained, and managed a team of sales professionals.
  • Utilized CRM software tools effectively to manage client accounts.

Sales Manager/Used Car Sales Manager

Brigham Gill CDJR
Natick, MA
11.2016 - 11.2023
  • Cultivated a strong team ethos as Sales Manager through targeted training, enhanced employee sales skills, and refined closing techniques.
  • Developed a highly effective atmosphere as Sales Manager through team-building training. Drove sales of new and used vehicles; reviewed and approved sales deals by all sales associates. I ordered new car inventory and negotiated with auto wholesalers to purchase used vehicles. Training for employees in successful sales, and closing techniques. Designed and placed advertising featuring vehicle inventory. Developed strong customer relations, appraised trade-ins, orchestrated financing, and gave final approval of all sales. Ensured employees provided the highest standards of customer satisfaction and quality service at all times.
  • Appraising, reconditioning, displaying, and merchandising the vehicles.
  • Attend the weekly wholesale auction, and evaluate market trends to determine appraisal best practices.
  • Setting objectives for the department and accomplishing them through planning, organizing, controlling, and measuring the performance of pre-owned car sales.

Sales Manager/Used Vehicle Sales Manager

Acura of Boston
Boston, MA
05.2016 - 11.2016
  • Organized promotional events to increase awareness of available used vehicle models.

Various duties, including the display of pre-owned inventory. Represent wholesale cars. Appraisal. Help with turning over deals for salespeople.

  • Led a team of 12 sales representatives, providing coaching and guidance to drive performance and achieve revenue goals.
  • Developed and implemented strategic sales plans to penetrate new markets, resulting in a large increase in market share.

Used Vehicle Sales Manager

Jack Madden Ford
Norwood, MA
12.2014 - 04.2016
  • Reviewed customer information to determine needs and preferences for used vehicles.
  • Mentored and trained sales staff on sales techniques and overcoming objections to achieve quotas.

Used car displays and working closely with the service department to provide high-quality pre-owned cars for sale. Various duties including, display of pre-owned inventory. Represent wholesale cars. Appraisal. Help with turning over deals for salespeople.

  • Analyzed market trends and competitor activities to identify opportunities for business growth, and adjust sales strategies accordingly.
  • Conducted regular training sessions on product knowledge, objection handling techniques, and closing strategies for the sales team.

Sales Manager Used Cars Manager

Baystate Ford Quirk Subaru
Quincy, MA
01.2013 - 10.2014
  • Used change methodologies to increase sales and led projects for increased productivity.
  • Established strong relationships with key accounts, resulting in repeat business and referrals.
  • Collaborated with cross-functional teams (marketing, operations) to ensure seamless execution of client projects from start to finish.
  • New and used car sales, as well as helping the finance department with approvals. Used car displays and working closely with the service department to provide high-quality pre-owned cars for sale.

Sales Manager Used Car Manager

Quirk Nissan Clay Nissan
Quincy, MA
01.2011 - 03.2014
  • Developed and implemented sales strategies to increase market share.
  • Various duties, including the display of pre-owned inventory. Represent wholesale cars. Appraisal. Help with turnover deals for salespeople.
  • Analyzed market trends and competitor activities to identify opportunities for business growth, and adjust sales strategies accordingly.
  • Conducted regular training sessions on product knowledge, objection handling techniques, and closing strategies for the sales team
  • Established strong relationships with key accounts, resulting in repeat business and referrals

Sales/Pre-Owned Manager/ GSM

South Shore Volvo
Norwell, MA
05.2004 - 12.2010
  • Managed the roles of GSM, Sales Manager, and Finance Manager, all in one.

Maintained friendly and professional customer interactions. Provide instruction in sales, finance and appraisals. Manage sales team, finance and pre-owned department.

  • Developed and implemented innovative sales strategies to increase market share and drive revenue growth
  • Conducted thorough product demonstrations and test drives to showcase vehicle features and benefits

Education

Some College (No Degree) - Business Accountancy

Northeastern University
Boston, MA

Skills

  • CRM proficiency
  • Client acquisition
  • Sales presentations
  • Territory management
  • Sales pipeline management
  • Sales strategy development
  • Staff development
  • Sales team training
  • Multidisciplinary team leadership
  • Compelling sales proposal writer
  • Staff management
  • Performance coaching
  • Performance management

Timeline

Sales General Manager

Station Chrysler Jeep
11.2023 - 09.2025

Sales Manager/Used Car Sales Manager

Brigham Gill CDJR
11.2016 - 11.2023

Sales Manager/Used Vehicle Sales Manager

Acura of Boston
05.2016 - 11.2016

Used Vehicle Sales Manager

Jack Madden Ford
12.2014 - 04.2016

Sales Manager Used Cars Manager

Baystate Ford Quirk Subaru
01.2013 - 10.2014

Sales Manager Used Car Manager

Quirk Nissan Clay Nissan
01.2011 - 03.2014

Sales/Pre-Owned Manager/ GSM

South Shore Volvo
05.2004 - 12.2010

Some College (No Degree) - Business Accountancy

Northeastern University
Paul Mercier