Paul Montesino
Ashland
Summary
Director of Product Marketing/Management in Solid State Lighting with a proven track record at Tridonic Inc., adept in strategic planning and cross-functional collaboration with all stakeholders, from Executive Management, Sales, RnD, Finance, Production, Quality, etc.. Excelled at developing strategic product roadmaps and exceeded revenue targets. Experienced in driving product excellence through rigorous ISO standards, quality gates across the development lifecycle, and proficient in SAP. Proactive in acquiring new skills to enhance performance and contribute to team success, ensuring market success through effective go-to-market strategies, and engaging in thorough voice of customer.
Overview
18
18
years of professional experience
Work History
Director of Product Marketing, North America
Tridonic Inc.
11.2016 - Current
- Company Overview: Subsidiary to Zumtobel Group, $1.2B
- Understand general lighting and technology trends, assess the competitive landscape for the products in scope, translate customer and/or market needs into concrete product requirements, develop business cases for new products, services, and/or product/process improvements, define and manage the product roadmap, launch new products, define and manage sustaining product roadmap, collaborate within a global team, execute a comprehensive product launch strategy, develop a competitive product roadmap, provide clear specifications where required, define clear metrics to accurately measure and/or predict market success, lead new product initiatives from concept through launch, champion product quality, operate effectively in an agile development environment, manage relationships with internal and external stakeholders, drive employee engagement and accountability, be the product expert and evangelist, make decisions for difficult tradeoffs, collaborate with the Executive team on long-term strategy
- Subsidiary to Zumtobel Group, $1.2B
Director of OEM Sales
Citizen Electronics
Schaumburg
12.2015 - 11.2016
- Company Overview: LED Lighting Component Division
- Responsible for selling the company's Lighting products, developing new accounts and expanding existing accounts, establish strong business relationships with distributors and key customers, effectively communicate/present the Citizen Electronics Value Proposition, manage CDI and representatives to ensure sales objectives are achieved, provide competitive market information to management, propose new product opportunities, support local and national trade shows, understand the level of customer satisfaction, work with other managers and marketing personnel, maintain a new business pipeline, meet and exceed revenue targets
- LED Lighting Component Division
Director of OEM Sales (contract basis)
Cimcon Lighting
Westford
05.2015 - 12.2015
- Created sales and OEM marketing plan, rolled out 'Integrated System Controllers/Sensors' to outdoor illumination companies for purposes of advanced lighting controls for roadway lighting with the basis of asset management, executed self-managed business and roll out plans, demonstrated customer analysis materials, delivered business pipeline and financial viability of adding an OEM channel to direct project channel.
Director of OEM Sales, LED Systems
Moons Industries America
Itasca
04.2014 - 05.2015
- Lead Development, growth and brand introduction of Moons' LED Power components, responsible for continuing the $10M+ business, increased market penetration and OEM partnerships, increased product focus and direction of product launches, responsible for initiatives at Cooper Lighting and Generation Brands, established new market level pricing, promotional strategies, facilitated initiatives and brand development programs, develops and implements business strategy to secure short and long-term business with lighting OEMs, recommends and implements a competitive pricing strategy, support local and national trade shows, understand the level of customer satisfaction, work with other managers and marketing personnel, maintain a new business pipeline, meet and exceed revenue targets
VP Marketing/ LED Drivers, Luminaire, Controllers
Evolucia Lighting
Sarasota
03.2013 - 04.2014
- Company Overview: Start-Up Venture
- Conceptualized and spearheaded multiple changes to the company methodology, capitalized on the emerging US specialty, general illumination and exterior lighting segments, researched marketing data and trends, established product roadmaps, collaborated and directed marketing initiatives, engineering resources, production planning, quality control, product development, and brand strategies, set business objectives and P/L plans, hired, managed and led a team, developed marketing and product strategy, deployed knowledge of emerging market practices, proposed new suppliers and partners, revamped company website, developed supply chain with key supplier/partners, created buyer catalog and portal, interviewed and aided in the transition of manufacturer representative agents, lead team for award-winning products, analyzed, developed and presented new market initiative, established and managed company roll out of SalesForce.com implementation, increased productivity of engineering resources, established product design template, aided and approved educational plan, implemented monthly marketing and sales roundtable, managed internal/external communications, lead in concept and development of displays, assembly and organized resources
- Start-Up Venture
Director of North American Sales and Marketing
eldoLED Americas
San Jose
07.2010 - 03.2013
- Company Overview: start-up venture, acquired by Acuity Brands in March, 2013
- Created sales and marketing plan, executed product branding and roll out plans, demonstrated information analysis materials, grew customer base and business, recruited to lead the new North America team, created OEM pricing and agent pricing models, grew residual business, recruited out of Osram Sylvania
- Start-up venture, acquired by Acuity Brands in March, 2013
Product Manager
Osram Sylvania
Danvers
06.2007 - 07.2010
- Oversaw the creation and sourcing of Linear LED modules, organized training programs, managed product development teams, exceeded forecast year over year, refocused stagnant Solid State Lighting Portfolio and Marketing group, played key role in closing Publix Supermarkets Freezer Case Lighting project
Education
Master of Science - Information Management
Boston College
Chestnut HillSkills
- Microsoft Office-PowerPoint, Excel, Word
- SAP ERP; Enterprise for large businesses
- Adobe Acrobat
- SAP CRM
- Strategic planning
- Go-to-market Strategy
- Product Roadmap
- Cross-functional Collaboration
- Event Planning
- Customer Engagements
References
References available upon request.
Timeline
Director of Product Marketing, North America
Tridonic Inc.
11.2016 - Current
Director of OEM Sales
Citizen Electronics
12.2015 - 11.2016
Director of OEM Sales (contract basis)
Cimcon Lighting
05.2015 - 12.2015
Director of OEM Sales, LED Systems
Moons Industries America
04.2014 - 05.2015
VP Marketing/ LED Drivers, Luminaire, Controllers
Evolucia Lighting
03.2013 - 04.2014
Director of North American Sales and Marketing
eldoLED Americas
07.2010 - 03.2013
Product Manager
Osram Sylvania
06.2007 - 07.2010
Master of Science - Information Management
Boston College