Experienced Research Leader | 20+ Years in Product Development, UX Research, Consumer Insights, and Strategy | Proven Success in Driving Growth and Innovation Across Leading Tech Companies
Overview
20
20
years of professional experience
Work History
Research Leader
Credit Karma
03.2024 - Current
Lead research initiatives focused on optimizing the shared consumer Ecosystem (TurboTax + Credit Karma), fostering strong cross-organizational collaboration to ensure scalable efforts and a unified consumer understanding.
Set strategic objectives for large-scale research by securing necessary funding and program support.
Partnered with leadership to overhaul research processes, ensuring a clear focus on delivering actionable insights.
Developed and implemented segmentation and Jobs To Be Done (JTBD) strategies for the Ecosystem
CEO and Cofounder
Datsfire
04.2022 - 03.2024
Leading the development and execution of the company's strategic plan and growth efforts
Led the first round of company fundraising from angel investors
Overseeing all aspects of the product development process including research, UX, and engineering
Head of UX and Consumer Insights
Lyft
11.2019 - 11.2021
Led the formation of an integrated consumer research team combining UX Research and Market Research to drive strong team cohesion and strategic alignment. Managed a team of 25–35 researchers supporting all business lines, including Driver, Rider, TBS, and Platform.
Collaborated closely with cross-functional partners to embed research deeply into the product development lifecycle, ensuring insights directly informed decision-making.
Established strategic partnerships with Data Science, Policy, and Voice of the Customer teams to build a holistic, organization-wide knowledge-sharing framework.
Partnered with leadership to revamp team operations—overhauling roadmapping, prioritization, and communication practices to boost productivity and insight quality.
Redefined the team’s vision and charter in collaboration with leadership, strengthening its role and visibility within the organization
Research Leader
Meta
05.2018 - 10.2019
Led a team of 14 UX (quantitative & qualitative) and Market Researchers focused on identity-related research across the Facebook platform.
Directed all research efforts for the global launch of Facebook Dating—one of the company’s top strategic initiatives—which contributed to some of the most significant metrics gains in those years of launch.
Conducted synthesis and storytelling workshops to ensure research insights were actionable and embedded within the product development process.
Led a cross-functional “tiger team” exploring the use of quantitative UXR, data science, and machine learning to drive highly relevant interest recommendations across the Facebook ecosystem.
Head of Research
Pinterest
02.2014 - 04.2018
Scaled the team from 4 to 15 interdisciplinary researchers comprising of UX Qualitative, UX Quantitative, Market Research, and Research Operations
Supported all high priority strategy projects for leadership team including work leading up to IPO roadshow
Created and lead first ever multi-country sentiment and competitive intelligence tracking program at Pinterest
Developed and led consumer and business segmentation for marketing targeting strategy
Led all marketing communication testing and tracking
Researcher / Leader
Various Roles
05.2005 - 01.2014
Held various UXR and Market Research roles including:
Millward Brown (2005-2008): focused on segmentation, brand, strategy, etc
Johnson & Johnson (2008-2010): focus on consumer insights for their Sun, Cleansing, and Moisture business lines
EBay (2010-2012): focused on UXR, Market Insights for buyer loyalty and retention
Murphy Research (2012-2014): Bayarea research focus for clients in the tech space including Meta, Netflix, Google, and others