Summary
Overview
Work History
Education
Skills
Timeline
Generic
Paul Pattishall

Paul Pattishall

Dublin,CA

Summary

Experienced Research Leader | 20+ Years in Product Development, UX Research, Consumer Insights, and Strategy | Proven Success in Driving Growth and Innovation Across Leading Tech Companies

Overview

20
20
years of professional experience

Work History

Research Leader

Credit Karma
03.2024 - Current
  • Lead research initiatives focused on optimizing the shared consumer Ecosystem (TurboTax + Credit Karma), fostering strong cross-organizational collaboration to ensure scalable efforts and a unified consumer understanding.
  • Set strategic objectives for large-scale research by securing necessary funding and program support.
  • Partnered with leadership to overhaul research processes, ensuring a clear focus on delivering actionable insights.
  • Developed and implemented segmentation and Jobs To Be Done (JTBD) strategies for the Ecosystem

CEO and Cofounder

Datsfire
04.2022 - 03.2024
  • Leading the development and execution of the company's strategic plan and growth efforts
  • Led the first round of company fundraising from angel investors
  • Overseeing all aspects of the product development process including research, UX, and engineering

Head of UX and Consumer Insights

Lyft
11.2019 - 11.2021
  • Led the formation of an integrated consumer research team combining UX Research and Market Research to drive strong team cohesion and strategic alignment. Managed a team of 25–35 researchers supporting all business lines, including Driver, Rider, TBS, and Platform.
  • Collaborated closely with cross-functional partners to embed research deeply into the product development lifecycle, ensuring insights directly informed decision-making.
  • Established strategic partnerships with Data Science, Policy, and Voice of the Customer teams to build a holistic, organization-wide knowledge-sharing framework.
  • Partnered with leadership to revamp team operations—overhauling roadmapping, prioritization, and communication practices to boost productivity and insight quality.
  • Redefined the team’s vision and charter in collaboration with leadership, strengthening its role and visibility within the organization

Research Leader

Meta
05.2018 - 10.2019
  • Led a team of 14 UX (quantitative & qualitative) and Market Researchers focused on identity-related research across the Facebook platform.
  • Directed all research efforts for the global launch of Facebook Dating—one of the company’s top strategic initiatives—which contributed to some of the most significant metrics gains in those years of launch.
  • Conducted synthesis and storytelling workshops to ensure research insights were actionable and embedded within the product development process.
  • Led a cross-functional “tiger team” exploring the use of quantitative UXR, data science, and machine learning to drive highly relevant interest recommendations across the Facebook ecosystem.

Head of Research

Pinterest
02.2014 - 04.2018
  • Scaled the team from 4 to 15 interdisciplinary researchers comprising of UX Qualitative, UX Quantitative, Market Research, and Research Operations
  • Supported all high priority strategy projects for leadership team including work leading up to IPO roadshow
  • Created and lead first ever multi-country sentiment and competitive intelligence tracking program at Pinterest
  • Developed and led consumer and business segmentation for marketing targeting strategy
  • Led all marketing communication testing and tracking

Researcher / Leader

Various Roles
05.2005 - 01.2014

Held various UXR and Market Research roles including:

  • Millward Brown (2005-2008): focused on segmentation, brand, strategy, etc
  • Johnson & Johnson (2008-2010): focus on consumer insights for their Sun, Cleansing, and Moisture business lines
  • EBay (2010-2012): focused on UXR, Market Insights for buyer loyalty and retention
  • Murphy Research (2012-2014): Bayarea research focus for clients in the tech space including Meta, Netflix, Google, and others

Education

MBA -

University of Massachusetts at Amherst
05.2005

Skills

  • UX Research (Quantitative & Qualitative)
  • Market Research
  • Consumer Insights
  • Product Development
  • Innovation Strategy
  • Leadership & Team Management
  • Growth Strategy
  • Go-to-Market Strategy
  • Brand Strategy
  • Segmentation & Audience Strategy

Timeline

Research Leader

Credit Karma
03.2024 - Current

CEO and Cofounder

Datsfire
04.2022 - 03.2024

Head of UX and Consumer Insights

Lyft
11.2019 - 11.2021

Research Leader

Meta
05.2018 - 10.2019

Head of Research

Pinterest
02.2014 - 04.2018

Researcher / Leader

Various Roles
05.2005 - 01.2014

MBA -

University of Massachusetts at Amherst