Summary
Overview
Work History
Education
Skills
Certification
Timeline
Work Availability
References
Websites
ResearchAssistant
Paul Radliff

Paul Radliff

Erie,CO

Summary

Product design leader with over 10 years of experience, specializing in user experience innovation and product design. Currently managing a 20-member design team, driving customer acquisition and retention strategies that contribute to $750M in value creation for an e-commerce platform. Proven ability to develop strategic roadmaps and collaborate with cross-functional teams to achieve impactful product outcomes.

Overview

11
11
years of professional experience
1
1
Certificate

Work History

Senior Manager, Design Operations, Bottom of Funnel & Growth Design

Zoro
01.2022 - Current
  • Lead 3 separate design functions – design operations, Bottom of Funnel, and Growth Design.
  • Utilize design thinking, experimentation, and testing with User Testing, analyze data in Looker, and implement growth initiatives, increasing acquisition by 6% and retention by 3%.
  • Identified enhancements to user account creation and product availability data, growing acquisition by 7% month-over-month.
  • Created custom Human In The Loop software to improve data output from AI for e-commerce infrastructure.
  • Defined vision for growth of our top and bottom funnels with 23 new AI features targeted to increase average order volume, frequency of visits, and predictive shopping support.
  • Presented ROI insights and performance metrics to executive leadership, influencing decision-making and securing buy-in for key initiatives to improve net sales by $343M.

Director of Design

Loop Returns
01.2022 - 01.2022
  • Scaled product design team to drive $500M in value for e-commerce returns platform.
  • Reduced platform setup time by 56% through 0-1 product onboarding experience, using insights from research of 100 users.
  • Hired a 6-member design team that increased revenue by 3%, expanding research practice to collect feedback and insights to enhance mobile user experience.

Director of Product Design

TeamSnap
01.2021 - 01.2022
  • Enhanced TeamSnap’s iOS/Android app experience, driving $100M revenue growth and implementing integrated ad strategies to generate additional $7M in revenue.
  • Recruited, hired and coached 6-member design team to research and redesign admin app interface, growing engagement by 12% and reducing admin setup time by 22%.

Director of Product Management & Design

CirrusMD
01.2020 - 01.2021
  • Assembled and directed team of 6 product managers and designers to increase app utilization by 10-15% across 4 key areas through experimentation on iOS and Android platforms.
  • Targeted research and design on customer acquisition issues, reducing drop-off rate by 6% and streamlining over 240 user insights into data-driven strategies with executive stakeholders.

Senior Director of Product Design

SpotX
01.2017 - 01.2020
  • Drove $17M in monthly revenue increases through 61 enhancements.
  • Shipped high-value, 0-1 audience targeting and inventory forecasting products, increasing ad spend by 6%.
  • Founded and directed design team of 4, defining design principles, personas, and journey maps to assist in product development, resulting in $80M increase in annual net revenue.
  • Created Connected Television and Over-The-Top device audience segmentation tool to improve audience targeting and increase programmatic video ad revenue opportunities by 25% and revenue won by 31%.

Head of Product Design

Alteryx
01.2014 - 01.2017
  • Founded and coached design team of 7 and 2 technical writers to drive $65M in new software revenue through research, software enhancements, and new products, positioning the company for a successful $30B valuation for initial public offering.
  • Implemented user-centric design processes that enabled the delivery of 127 impactful enhancements across a portfolio of 6 products, critical for sustained profitability and market competitiveness.
  • Directly impacted 3 top-line growth strategies by creating and shipping 2 new 0-1 analytics products.

Education

MBA - Business Administration

Gies College of Business, University of Illinois
Champaign-Urbana, IL
05-2025

Bachelor of Arts - Graphic Design & Interactive Media

Rocky Mountain College of Art & Design
Lakewood, CO
12-2005

Skills

  • Product strategy
  • AI and machine learning
  • Data analysis
  • Cross-functional collaboration
  • Effective leadership skills
  • Content design with UX focus
  • Data visualization techniques
  • Principles of design systems
  • Information architecture
  • Mobile design
  • SaaS solutions development

Certification

  • Strategic Artificial Intelligence Program - Advisor, University of Colorado Colorado Springs, Issued May 2024
  • Entrepreneurship and Strategic Innovation, Gies College of Business - University of Illinois Urbana-Champaign, Credential ID 91680910
  • Financial Management, Gies College of Business - University of Illinois Urbana-Champaign, Credential ID 148070213
  • Global Challenges in Business, Gies College of Business - University of Illinois Urbana-Champaign, Credential ID 148071090
  • Value Chain Management, Gies College of Business - University of Illinois Urbana-Champaign, Credential ID 148069583
  • Managerial Economics & Business Analysis, Gies College of Business - University of Illinois Urbana-Champaign, Credential ID 106470109
  • Strategic Leadership & Management, Gies College of Business - University of Illinois Urbana-Champaign, Credential ID 105128722

Timeline

Senior Manager, Design Operations, Bottom of Funnel & Growth Design

Zoro
01.2022 - Current

Director of Design

Loop Returns
01.2022 - 01.2022

Director of Product Design

TeamSnap
01.2021 - 01.2022

Director of Product Management & Design

CirrusMD
01.2020 - 01.2021

Senior Director of Product Design

SpotX
01.2017 - 01.2020

Head of Product Design

Alteryx
01.2014 - 01.2017

MBA - Business Administration

Gies College of Business, University of Illinois

Bachelor of Arts - Graphic Design & Interactive Media

Rocky Mountain College of Art & Design

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Type

Full Time

Work Location

On-SiteRemoteHybrid

References

References available upon request.