Paul Radliff
Erie,CO
Summary
Product design leader with over 10 years of experience, specializing in user experience innovation and product design. Currently managing a 20-member design team, driving customer acquisition and retention strategies that contribute to $750M in value creation for an e-commerce platform. Proven ability to develop strategic roadmaps and collaborate with cross-functional teams to achieve impactful product outcomes.
Overview
11
11
years of professional experience
1
1
Certificate
Work History
Senior Manager, Design Operations, Bottom of Funnel & Growth Design
Zoro
01.2022 - Current
- Lead 3 separate design functions – design operations, Bottom of Funnel, and Growth Design.
- Utilize design thinking, experimentation, and testing with User Testing, analyze data in Looker, and implement growth initiatives, increasing acquisition by 6% and retention by 3%.
- Identified enhancements to user account creation and product availability data, growing acquisition by 7% month-over-month.
- Created custom Human In The Loop software to improve data output from AI for e-commerce infrastructure.
- Defined vision for growth of our top and bottom funnels with 23 new AI features targeted to increase average order volume, frequency of visits, and predictive shopping support.
- Presented ROI insights and performance metrics to executive leadership, influencing decision-making and securing buy-in for key initiatives to improve net sales by $343M.
Director of Design
Loop Returns
01.2022 - 01.2022
- Scaled product design team to drive $500M in value for e-commerce returns platform.
- Reduced platform setup time by 56% through 0-1 product onboarding experience, using insights from research of 100 users.
- Hired a 6-member design team that increased revenue by 3%, expanding research practice to collect feedback and insights to enhance mobile user experience.
Director of Product Design
TeamSnap
01.2021 - 01.2022
- Enhanced TeamSnap’s iOS/Android app experience, driving $100M revenue growth and implementing integrated ad strategies to generate additional $7M in revenue.
- Recruited, hired and coached 6-member design team to research and redesign admin app interface, growing engagement by 12% and reducing admin setup time by 22%.
Director of Product Management & Design
CirrusMD
01.2020 - 01.2021
- Assembled and directed team of 6 product managers and designers to increase app utilization by 10-15% across 4 key areas through experimentation on iOS and Android platforms.
- Targeted research and design on customer acquisition issues, reducing drop-off rate by 6% and streamlining over 240 user insights into data-driven strategies with executive stakeholders.
Senior Director of Product Design
SpotX
01.2017 - 01.2020
- Drove $17M in monthly revenue increases through 61 enhancements.
- Shipped high-value, 0-1 audience targeting and inventory forecasting products, increasing ad spend by 6%.
- Founded and directed design team of 4, defining design principles, personas, and journey maps to assist in product development, resulting in $80M increase in annual net revenue.
- Created Connected Television and Over-The-Top device audience segmentation tool to improve audience targeting and increase programmatic video ad revenue opportunities by 25% and revenue won by 31%.
Head of Product Design
Alteryx
01.2014 - 01.2017
- Founded and coached design team of 7 and 2 technical writers to drive $65M in new software revenue through research, software enhancements, and new products, positioning the company for a successful $30B valuation for initial public offering.
- Implemented user-centric design processes that enabled the delivery of 127 impactful enhancements across a portfolio of 6 products, critical for sustained profitability and market competitiveness.
- Directly impacted 3 top-line growth strategies by creating and shipping 2 new 0-1 analytics products.
Education
MBA - Business Administration
Gies College of Business, University of Illinois
Champaign-Urbana, IL05-2025
Bachelor of Arts - Graphic Design & Interactive Media
Rocky Mountain College of Art & Design
Lakewood, CO12-2005
Skills
- Product strategy
- AI and machine learning
- Data analysis
- Cross-functional collaboration
- Effective leadership skills
- Content design with UX focus
- Data visualization techniques
- Principles of design systems
- Information architecture
- Mobile design
- SaaS solutions development
Certification
- Strategic Artificial Intelligence Program - Advisor, University of Colorado Colorado Springs, Issued May 2024
- Entrepreneurship and Strategic Innovation, Gies College of Business - University of Illinois Urbana-Champaign, Credential ID 91680910
- Financial Management, Gies College of Business - University of Illinois Urbana-Champaign, Credential ID 148070213
- Global Challenges in Business, Gies College of Business - University of Illinois Urbana-Champaign, Credential ID 148071090
- Value Chain Management, Gies College of Business - University of Illinois Urbana-Champaign, Credential ID 148069583
- Managerial Economics & Business Analysis, Gies College of Business - University of Illinois Urbana-Champaign, Credential ID 106470109
- Strategic Leadership & Management, Gies College of Business - University of Illinois Urbana-Champaign, Credential ID 105128722
Timeline
Senior Manager, Design Operations, Bottom of Funnel & Growth Design
Zoro
01.2022 - Current
Director of Design
Loop Returns
01.2022 - 01.2022
Director of Product Design
TeamSnap
01.2021 - 01.2022
Director of Product Management & Design
CirrusMD
01.2020 - 01.2021
Senior Director of Product Design
SpotX
01.2017 - 01.2020
Head of Product Design
Alteryx
01.2014 - 01.2017
MBA - Business Administration
Gies College of Business, University of Illinois
Bachelor of Arts - Graphic Design & Interactive Media
Rocky Mountain College of Art & Design
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Type
Full TimeWork Location
On-SiteRemoteHybridReferences
References available upon request.
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