Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Paul Rezutek

Menomonee Falls,WI

Summary

Accomplished leader with more than 14 years of extensive retail experience in merchandising, marketing, finance, advertising, and customer service. Proven ability to drive sales and profitability with a focus on customer experience. Understands and influences marketing strategies, manage media budgets, analyze and translate actionable data, generate ideas and challenge the status quo to meet goals.

Overview

15
15
years of professional experience

Work History

E-Commerce Merchant

Joann Stores
07.2021 - Current
  • Responsible for managing and merchandising $160M annually in E-commerce sales for various craft categories.
  • Drove #1 in company E-com results 2023 driven by sales and margin plans.
  • Directly managed and negotiated new DTC vendors and assortment onboarding.
  • Grew DTC sales performance by 50-100% YOY over the last 3 years.
  • Daily / Weekly evaluation of sales performance.
  • Partnered and collaborated cross-functionally with store merchandising, marketing, IT / solutions teams, analytics, and customer service teams.
  • Mentored team members, fostering a culture of continuous improvement and professional growth within the organization.
  • Facilitated and led weekly strategy / update meetings directly with CMO and other leadership.
  • Performed regular competitor analysis to stay informed about industry trends and adjust strategies accordingly.
  • Utilized excellent communication skills to resolve internal and external customer issues promptly and professionally.
  • Daily monitoring and improvement of product set up, PDP optimizations, promotional strategy and implementation.
  • Utilized customer behavior data to improve customer navigation and product search results.
  • Managed E-commerce promotional strategy and execution.
  • Monitored & improved category site experience including site navigation, search optimizations and assortment browse and search results.
  • Negotiated cost reductions with vendors to promote products deeper during key events.
  • Implemented new process improvement tools to reduce workload and improve cross functional workflows.
  • Streamlined process & procedures documentation.
  • Developed new profitability tools identifying warehouse stock shortages, easy promotion leveling and over discounting alerts.


Digital Vendor Marketing Coord / Asst. Manager

Kohl's
09.2015 - 03.2021
  • Responsible for growing and managing $8M in vendor marketing budgets allocated directly within owned marketing channels for active, footwear and kids categories
  • Grew digital vendor marketing investments from $1M to $8M in 3 years.
  • Drove over $1B in omni-channel attributed sales through executions of effective digital marketing campaigns.
  • Achieved consistent 300% - 500% ROAS performance.
  • Developed balanced digital marketing campaigns directly responsible for using tactics such as: email, internal display, PLAs, external display (web & publisher emails), review seeding, shipment package slip advertising.
  • Drove results aligning to vendor / client KPI goals including: ROAS, A/S, Email open rates, click through rates, CPM's, CPC's, CPA's.
  • Aligned campaign KPI's to optimize peak performance and meet or exceed strategy goals.
  • Collaborated with 10+ buying merchant teams to outline product priorities and ensure brand alignment on investment allocations.
  • Strengthened 50+ vendor relationships by maintaining open communication and promptly addressing any concerns or issues.
  • Created and standardized campaign recaps outlining performance, highlighting wins and opportunities as well as recommendations for future campaigns.
  • Partnered with marketing teams to develop comprehensive balanced marketing media mix campaigns.
  • Led informational presentations educating internal teams and leadership of digital vendor program.
  • Developed and implemented standardized campaign performance tools for reporting and benchmarks supporting $20M in marketing revenue.
  • Restructured campaign pricing models using performance metrics and capacity analysis to improve vendor support.

Digital Merchandising Asst. Manager

Kohl's
03.2018 - 02.2020
  • Responsible for merchandising $1.5B annually in E-commerce sales for various categories including: mens apparel, footwear and kids divisions.
  • Contributed directly to retail sales growth of men's and kid's categories finishing #1 in E-com sales in 2019.
  • Led team responsible for pricing review, product accuracy, product navigation / taxonomy, product attribution and overall customer experience on Kohls.com and email channels.
  • Validated site performance daily and informed IT teams of site issues timely and urgently when needed.
  • Validated onboarding of new products and PDP set up and attribution.
  • Analyzed site search metrics to identify product white space opportunities or action on dropped search conversion on top terms...
  • Utilize SEO insights to implement copy blocks, improve H1 tags and update categories to improve Google search rankings.
  • Reported weekly performance trends highlighting successes and upcoming launches and tactical efforts to executive leadership.
  • Shared weekly / monthly findings on customer behavior metrics cross functionally.
  • Created and actioned on A/B testing campaigns to enhanced customer experiences.

Financial / Business Analyst

Kohl's
05.2013 - 09.2015
  • Responsible for preparing various FP&A related reports and financial forecasting.
  • Increased profitability through the identification and elimination of inefficiencies within company processes, applying Lean Six Sigma methodologies.
  • Daily, weekly, monthly review of financial data entries in GL relating to credit card, print statement, and collections revenue as well as various SG&A expenses.
  • Performed weekly expense and revenue evaluations to ensure monthly plan expectations were met.
  • Partnered with business units to understand variances to plan and outline actions plans if planned financials were not met.
  • Reported to upper management performance tracking.
  • Led, reconciled and distributed employee performance bonus payouts of $250k monthly.

Customer Service Rep & Lead (Various Roles)

Kohl's
09.2009 - 05.2013
  • Exceeded performance metrics on 1000's of customer contacts annually awarding teams best-in-class call center.
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
  • Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
  • Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
  • Assisted in development and implementation of an employee scorecard system driving performance-based bonuses.

Education

Bachelor of Science - Finance

Carroll University
Waukesha, WI
05.2009

Skills

  • Pricing strategy
  • Brand Awareness
  • Marketing techniques
  • Customer Relationship
  • Sales Reporting
  • Decision-Making
  • Relationship Building
  • Price Structuring
  • Profitability Assessments
  • Operations Management
  • Analytical problem solver
  • Negotiation expertise

Timeline

E-Commerce Merchant

Joann Stores
07.2021 - Current

Digital Merchandising Asst. Manager

Kohl's
03.2018 - 02.2020

Digital Vendor Marketing Coord / Asst. Manager

Kohl's
09.2015 - 03.2021

Financial / Business Analyst

Kohl's
05.2013 - 09.2015

Customer Service Rep & Lead (Various Roles)

Kohl's
09.2009 - 05.2013

Bachelor of Science - Finance

Carroll University

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Paul Rezutek