Paul Schoonmaker

• Director of Sales for United Contracting Group's custom home division: Brancer Homes
• Played a monumental role in increasing gross sales by 137% from FY 2020 to FY 2021, and tracking for a 32% increase for FY 2022 over FY 2021
• Personally closed $6.1 million in new home construction sales in FY 2021 and $5.3 million by the start of Q3 FY 2022
• Managed all land development preliminaries and construction progress for a neighborhood to be comprised of 20 custom homes with a public road and sidewalks
• Conducted all meetings with clientele from an initial consultation to contract signing
• Assessed clienteles proposed site/build location to gauge construction feasibility and parameters: topography, drainage, soil suitability, site access, clearing/grading, set-backs, and restrictions
• Assisted clientele with completing all necessary permitting prior to construction: Improvement Permit, Zoning Permit, Well Permit, and Authorization to Construct Permit
• Worked directly with a dedicated draftsman to conceptualize, create, or tailor architectural construction plans per the client's wants, needs, desires and budget
• Aided the Project Estimator as needed during the pricing/bidding period to assure completeness and to maintain turn-around times
• Reviewed all bid/pricing specification documentation, redlined construction plans and warranties with clientele prior to contract execution and lender submittal
• Computed monthly pricing analytics to capture an average turn-key cost to complete for a custom home
• Negotiated pricing with suppliers and subcontractors during bidding phases on a per job basis to increase likelihood of being awarded the bid
• Coordinated with surveyor to conduct all boundary, topography, septic, and foundation surveys as needed
• Integrated construction-oriented CRM software into company structure to improve project efficiency and profitability
• Conducted weekly site visits to assess and assure site cleanliness and quality of construction
• Networked and established mutually beneficial relationships with real estate brokers
• Represented company during monthly Chamber of Commerce networking events
• Developed and initiated all marketing campaigns through means of social media, mass mailers, brochures, local advertisement, and sponsorships
• Designed and built the company websites for both United Contracting Group, Inc and Brancer Homes
• Wrote all contractual agreements for Brancer Homes and prepared them for attorney review
• Shaped the company's long-term objectives and determine plans for how to meet them with a focus on increasing profitability and market exposure
• Contributed to much of the elementary framework of Brancer Homes by implementing policies, procedures, and systems to streamline day-to-day activities

• Served as the main point of contact and trusted advisor for all Vape Channel (Non-convenience store accounts) wholesale/distribution clientele within the U.S.
• Tasked with maintaining current wholesale client relationships while onboarding new ones for increased points of distribution
• Provided administrative support to an outside sales force of over 70 representatives to optimize sales productivity and effectiveness (account lead lists, upcoming promotional activity, product alerts, market insights, competitor data)
• Responsible for collecting, compiling and analyzing client wholesale reports, stock levels, customer account lists and promotional activity data to gauge product performance or any increased/decreased points of distribution
• Ensured that customer purchase orders are sent to order processing and are accurately invoiced, shipped and billed in a timely manner
• Acted as a liaison between the wholesale team and other departments such as Trade Marketing, Order Services, Finance and Shipping
• One of five individuals selected to collaborate with SCRUM Masters over a 4-month period from the renowned consulting firm: Bain & Company, to develop, trial and implement SPIF (Special Performance Incentive Fund) programs to drive product sales and boost brand exposure
• Created the most successful trial program initiative (SPIF) by the marketing method of " Gamification" that resulted in a 400% sales lift over a 1-Month period while consulting with Bain & Company
• Collaborated with the Trade Marketing department on the development and implementation of new wholesale programs, promotions and strategies to increase/drive channel sales
• Devised and launched a wholesale program with a 4-month dedicated run-time and sold-out on 2 of the 3 promotional SKUs within the first 2 weeks of inception
• Exceeded a Q1 sales goal of 5,000 units for a newly launched product by 3,500 units
• Played an integral role in launching a new pricing platform for fiscal 2019, which resulted in increased points of distribution, sales volume, and gross profit

• Started a Brick & Mortar retail establishment involved in the sale of electronic cigarettes/vaporizers
• Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Implemented a loyalty rewards program that captured analytical customer data such as visit/purchase frequency, product preferences, amount spent per visit, and reward redemptions used. This data was used to tailor specific rewards for each customer to increase retention and sales
• Assisted customers with their in-store product inquiries and purchases
• Managed inventory and submitted all weekly/monthly purchase orders
• Assisted with employment oversight- hiring, training, scheduling, team building
• Oversaw all company finances and maintained the books weekly
• Maintained net profit margins of 41%-48% each year over a 4 year period
• Company was in the “Black” within the first 8 months of business operations
• Opened a second retail location in 2017
• Personally, obtained all angel investors during business start-up
• Investors received their ROI in-full over an 8-quarter period from the start of business operations
• Sold company in February 2019

• Started an E-Vapor company involved in the development and distribution of Equilibrium Vapor premium e-liquid products for the electronic cigarette industry
• Oversaw Product Lifecycle Management (PLM) operations – flavor/product development, manufacturing, packaging, inception and service
• Created and monitored promotional approaches to increase sales and profit levels.
• Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
• Drove implementation of new market expansion to propel business forward and adapt to market changes.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
• Managed sales representatives and conducted sales training programs to optimize efficiency and effectiveness
• Obtained distribution coverage within 9 different countries in less than 24 months
• Assisted in brand development, marketing/advertising initiatives, website development/maintenance and daily business operations
• Lunched a marketing campaign using “Gamification” techniques that increased company gross sales by +30% over baseline within the first 6 weeks
• Personally sold product into 200+ retail store locations by a means of door-to-door sales
• In charge of regulatory affairs - assuring company and products were complaint with all state/federal laws, FDA and European TPD regulations
• Founding board member of Maryland's state trade association - Maryland Vapor Alliance (MVA)
• Sold company shares to Partners in December 2018

• Acted as a technical sales specialist and adviser for water and wastewater treatment facilities
• Educated clientele about product features and benefits to aid in selecting best options for their plant operational needs
• Built rapport with clientele and assessed needs to make product recommendations and upsell.
• Serviced and maintained both existing and new municipal accounts
• Conducting on-site product testing to showcase product effectiveness
• Presented quarterly project bid proposals to the Director of Sales
• Covered PA & MD sales territory maintaining over 60+ municipal accounts

• Engaged in groundwater remediation practices within the oil/gas industry
• Collected groundwater, soil & soil-vapor samples for data analysis on a daily, weekly and monthly basis
• Performed Enhanced Fluid Recovery operations
• Prepared detailed scientific reports based on findings
• Conducted site surveying and recording
• Oversaw Underground Storage Tank (UST) and Well Abandonment (WA) operations

• Acted as a personal assistant for Jim Hindman, Founder & Chairman of Jiffy Lube
• Scheduled meetings, performed dictation and executed other office related task
• Prepared meeting materials and took clear notes to distribute to stakeholders
• Researched innovative products and services to incorporate into company profile
• Reviewed related literature and conducted investigations to support research efforts
• Represented the company by speaking on a local radio station (WTTR am 1470) about the alternative energy process: anaerobic digestion and it's feasibility on small farming operations to increase profitability and environmental sustainability
• Was offered a full-time job by company founder after completion of the internship