Summary
Overview
Work History
Education
Skills
Timeline
Generic

Paul Smith

Staunton,Virginia

Summary

Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.

Overview

15
15
years of professional experience

Work History

Case Manager/ Program Counselor

VADOC
08.2023 - Current
  • Achieved positive client outcomes by developing and implementing comprehensive case management plans.
  • Enhanced communication between clients and providers through consistent follow-ups and progress updates.
  • Coordinated essential services for clients, resulting in improved overall well-being and selfsufficiency.
  • Collaborated with multidisciplinary teams to address client needs and formulate tailored support strategies.

Marketing Director

Lincoln Technical Institute
01.2016 - 01.2019
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Optimized digital marketing efforts for increased online presence and customer engagement.
  • Collaborated with cross-functional teams to develop innovative product launches and promotions.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Spearheaded market research initiatives to identify trends and opportunities for growth.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Improved lead generation through targeted email marketing campaigns and data-driven analytics.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Directed trade show participation, maximizing exposure for company products and services.
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
  • Built strong relationships with industry professionals and influencers.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Drove 18,000 miles a year and opened 35 schools. Generated over 3600 leads in Montana. Spoke to over 4000 students via workshops and presentations.

Director of Business Development

Billings Outlaws
01.2011 - 06.2014
  • Increased client base by developing and implementing effective business development strategies.
  • Enhanced company''s market presence through targeted networking events and relationship building.
  • Secured new partnerships by identifying and pursuing potential collaborators within various industries.
  • Generated significant revenue growth with the implementation of innovative marketing campaigns.
  • First year in league, second highest revenue out of 21 teams. $300,000 in revenue
  • Highest attendence in league with over 4000 attendees indoors.
  • Signed 65 sponsors

Correctional Officer/ Case Manager

Montana Department Of Corrections
01.2009 - 01.2011
  • Enhanced facility security by conducting regular inspections and addressing potential risks.
  • Maintained inmate safety through vigilant monitoring of behavior and swift intervention during conflicts.
  • Reduced instances of contraband by thoroughly searching inmates, cells, and common areas.
  • Facilitated rehabilitation programs for inmates, promoting positive behavioral changes and reducing recidivism rates.
  • Collaborated with fellow officers to maintain a secure environment for staff, visitors, and inmates.
  • Supported mental health initiatives for inmates by connecting them with appropriate resources and services within the facility.
  • Supported the re-entry process for inmates by connecting them with appropriate resources, such as job training programs and community-based services.
  • Provided guidance and support to inmates to help reintegrate in society and establish new beginnings.
  • Supervised inmates during meals, recreation and other activities.
  • Provided assistance and guidance to inmates regarding daily activities.
  • Developed inmate products to be sold on the Department of Montana Web Site.
  • Created training program for inmates who did not have a skill, trained by other inmates.

Education

High School Diploma -

Wilson Memorial High School
Fishersville, VA
06.1981

Skills

  • Project Management
  • Communications Management
  • Key Decision Making
  • Market Tracking
  • Campaign Development
  • Market Planning and Execution
  • Brand Positioning
  • Sales Expertise
  • Lead Generation
  • Public Relations
  • Graphic Design
  • Relationship Building

Timeline

Case Manager/ Program Counselor

VADOC
08.2023 - Current

Marketing Director

Lincoln Technical Institute
01.2016 - 01.2019

Director of Business Development

Billings Outlaws
01.2011 - 06.2014

Correctional Officer/ Case Manager

Montana Department Of Corrections
01.2009 - 01.2011

High School Diploma -

Wilson Memorial High School

Paul Smith