Summary
Overview
Work History
Education
Accomplishments
Timeline
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Paul Son

Hercules,California

Summary

Results-oriented marketing expert with a proven track record in orchestrating go-to-market campaigns within target segments. I partner with cross-functional teams to drive qualified pipeline and contribute to overall business growth. I am known to have a high attention to detail, problem-solving skills, and a data-driven mindset. Effective communication skills, agility, and a customer-oriented approach define my contributions. Experience in SaaS and People Tech, with a proven ability to innovate and maximize campaign impact.

Overview

4
4
years of professional experience

Work History

Lead Operations Coordinator

Cruise
San Francisco, CA
08.2019 - 12.2023
  • Project-manage and execute campaign initiatives from conceptualization to launch, with varying time frames ranging from 1 to 6 weeks, for business development and field sales organizations of different scales and lines of businesses
  • Partner with cross functional teams, including Marketing, Operations, and Data Scientists, to craft compelling content, messaging, and target strategies
  • Lead planning cycles and manage communication with cross-functional teams to align sales use cases, target criteria, solution positioning, roles and responsibilities, and execution timelines
  • Track and evaluate campaign progress data, such as meetings and opportunities, against predefined performance metrics and revenue goals. Utilize insights to fine-tune campaign strategies, optimize impact, and address program gaps
  • Implement an organized system, utilizing various dashboard tools, to streamline assets, workshops, and marketing events, delivering essential resources in easy, digestible formats to stakeholders
  • Design and facilitate customized training programs for sales teams with distinct sales strategy focal points and Office Hours, to ensure comprehensive understanding of sales plays and refine selling techniques and best practices
  • Execute specialized ad-hoc campaigns strategically supplementing core campaigns

Education

Bachelor of Science - Clinical Nutrition

University of California - Davis
CA
03-2016

Accomplishments

  • Campaign Management Skills: Led integrated marketing campaigns aligning with overall business objectives. Collaborated with diverse marketing teams, including performance marketing, PMM, PR, and content.
  • ABM Playbooks and Multi-Channel Campaigns: Built, analyzed, and iterated on ABM playbooks combining email, paid ads, direct mail, and field marketing. Ensured successful lead flow through the funnel and identified opportunities to strengthen the sales cycle.
  • Innovation and Continuous Improvement: Constantly innovated and optimized always-on campaigns to maximize growth. Proven ability to exceed marketing and sales KPIs through strategic and data-driven approaches.

Timeline

Lead Operations Coordinator

Cruise
08.2019 - 12.2023

Bachelor of Science - Clinical Nutrition

University of California - Davis

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Paul Son