Paul Strickler
Los Angeles,CA
Summary
Over 23 years of experience in sales representation and sales management in the Building Products & Fashion Plumbing industries. Consistently exceed sales expectations, goals, and quotas. Expertise in overall sales management, including sales, marketing, promotion, distribution, inventory management, strategy, and budgeting. Recognized for dedication and professionalism with a proven track record of significantly increasing sales and demonstrating strong analytical and technical skills. Excel at generating leads and providing exceptional customer service to cultivate long-term business relationships through relationship management strategies.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Director of Sales
Automatic Technology America, East/Southeast Regions
01.2020 - 03.2025
- Establish and manage account partnerships with large manufactures.
- Managed team of 3 outside sales reps in the Southeast and Northeast US and provide ongoing training, motivation and support.
- Sales growth of $13M exceeding goal by (42%) for fiscal year 2022.
- Develop successful strategies and business plans to achieve goals and focus sales efforts.
- Implementation of Salesforce CRM to focus schedules, notes and sales goals weekly, (created business planning and account tracking process and tool.)
- Identified local supply chain solutions for steel fabricated parts to resolve cost and lead time issues.
Sales Director - Regional Sales Manager
Lota USA, Los Angeles, CA
01.2017 - 01.2021
- Supervised team of 7 outside sales reps covering major (home products?) retail accounts.
- Directed account management for retail, wholesale and OEM customers.
- Focused on retail private label accounts (Home Depot, Lowes, Rona, Canadian Tire
- Exceeded sales targets for 2017 and 2018 surpassing $14M annual goal attainment.
- 70% travel vs office time. China, Canada and US.
- Attended KBIS, Home Builder Show and other trade shows. Created new booth layout and coordinated marketing support
- Conducted factory tours in Xiamen and Tong An, China facilities for process alignment and internal relations.
Director of Sales, New Construction
Pella Window & Doors, Los Angeles, CA
01.2009 - 01.2017
- Managed sales representatives to achieve targeted sales quotas.
- Instructed, trained and educated builders and remodelers on the benefits of the entire full Pella window line of products.
- Achieved sales goals for all 4 quarters of 2016.
- Served as liaison with architect and designers to achieve design and functionality required per specifications to meet all CA code requirements.
- 50% new business development vs 50% existing accounts.
- Worked closely with LA Cantina Doors to provide customers folding door options to serve the So. Cal markets.
- Managed CRM database to provide leads and manage sales pipelines.
Regional Sales Manager - Garage Doors -Building Products
Wayne Dalton Corp, Indiana/Michigan/Kentucky
01.2004 - 01.2009
- Outside sales representative for leading worldwide garage door manufacturer. Covered Indiana, Michigan and Kentucky. Achieved total sales surpassing $20M annually despite down economy.
- Responsible for 22 Lowes stores within central Indiana as well as 65 Local independent dealers.
- Achieved National Recognition Award for converting 3 multimillion-dollar dealers from national competitors.
- Maintained strong pipeline of quotes and leads.
- Strong closing skills and an attention to detail.
- Acted as primary liaison between company and clients. Troubleshot and resolved client queries and problems.
Education
BA - Communications
Saint Francis College
Loretta, PASkills
- Salesforce CRM, Microsoft Office (Word, Excel, PowerPoint), Windows, Mac, Oracle, AS 400, Obtained Certification in Word, Excel, Windows, Macintosh, Oracle; New Horizons, King of Prussia; PA certified
- Sales training and leadership
- Revenue growth
- Sales funnel management
- Sales team training
- Pipeline development
- Deal closing
- Sales team motivation
- Sales coaching
- Key account targeting
Certification
California Contractors License #1001928 Classification D28.
Accomplishments
- Doubled sales for both 2021 and 2022 (YOY) (Automatic Technologies)
- Managed team of 9 outside sales reps achieving sales goals 3 straight years (Pella Corp)
- Achieved sales in excess of $20 Million for 3 consecutive years. (Wayne Dalton Corp)
- Partnered with Home Depot and Lowes /Rona Home Improvement stores to build and increase retail sales $44 Million USD 2019 FY(Lota USA).
- Oversaw expense allocation ($260,000 annual budget), retail sales, marketing, and display management.
- Provide Quotes/Bids utilizing CRM to achieve pipeline of 3X quota.
- Sell Value Proposition (High End Market) Focus on larger margin product lines.
- Follow up on Deposits and Final Payments to achieve 1% RA last 3 fiscal year.
- National Recognition Award recipient (Wayne Dalton)
Section name
Accomplished performer with proven track record of success in sales/sales management, adept at marketing and promotional strategy development; areas of expertise include: Sales General Management Customer Service Distribution Promotion Strategy Development Relationship Management Marketing/Business Development Budgeting
Timeline
Director of Sales
Automatic Technology America, East/Southeast Regions
01.2020 - 03.2025
Sales Director - Regional Sales Manager
Lota USA, Los Angeles, CA
01.2017 - 01.2021
Director of Sales, New Construction
Pella Window & Doors, Los Angeles, CA
01.2009 - 01.2017
Regional Sales Manager - Garage Doors -Building Products
Wayne Dalton Corp, Indiana/Michigan/Kentucky
01.2004 - 01.2009
BA - Communications
Saint Francis College
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