Summary
Overview
Work History
Education
Skills
References
Timeline
CustomerServiceRepresentative
Paul Valente

Paul Valente

West Long Branch,NJ

Summary

Results-oriented Senior Account Strategist with a track record of achieving top RFP volumes and winning national contests. Proven expertise in developing and executing impactful media plans for industry leaders.

Overview

6
6
years of professional experience

Work History

Account Strategist/ Senior Media Strategist

Teads
NYC, NY
10.2021 - Current
  • Achieved the highest RFP volume in the US in 2023 and 2024, positioning as a top-performing Account Strategist.
  • Awarded the 2023 Q4 National winner in the RFP Proposal Contest.
  • Awarded the 2022 Q2 National winner in the Product Takeover "Reachcast" Contest.
  • Developed and executed impactful media plans for renowned clients, including Samsung, Showtime, Fox Nation, and Fidelity.
  • Collaborated with cross-functional teams, ensuring seamless execution by working closely with creative, analytics, and account management.
  • Established and maintained strong client relationships, serving as a trusted advisor on media strategy and performance.
  • Directed and mentored dedicated sales planners, overseeing their day-to-day activities and ensuring alignment with strategic objectives.
  • Effectively managed budgets, timelines, and resources, contributing to the success of campaigns.
  • Conducted in-depth market research and analysis, identifying audience insights and media trends.
  • Provided thought leadership to clients and internal teams by staying up-to-date with industry trends and developments.

Senior Associate/ Associate

Mindshare
NYC, NY
04.2019 - 10.2021
  • Successfully transitioned Unilever's paid social advertising from a third-party agency to an in-house team.
  • Managed paid social advertising performance across 10 Unilever brands within food, refreshments, hair, and skincare categories.
  • Supervised a team of three associates, ensuring quality assurance for deliverables such as pacing, mock creation, optimizations, and billing reconciliation using Prisma.
  • Analyzed CRM campaign results, providing actionable solutions & insights to improve performance.
  • Developed media plans aligning with paid social strategy for future campaigns and brand initiatives.
  • Maintained positive client and partner relationships.
  • Monitored daily budgets, providing reporting to ensure spending aligns with the agreed-upon strategy and reacted to current trends with necessary changes.
  • Planned corporate events & team-building sessions as a member of the Team Unilever Culture Committee.

Marketing & Events Intern

The Church: Restaurant & Tourist Attraction
Dublin, Ireland
06.2018 - 08.2018

Social Media Marketing Intern

Center Stage Entertainment
Lindenwold, NJ
01.2018 - 08.2018

Education

Bachelor of Arts - Public Relations, Advertising, And Applied Communication

Rowan University
Glassboro, NJ
12.2018

Skills

  • Media Strategy
  • Leadership and Management
  • Communication Skills
  • Digital, Programmatic, CTV & Paid Social Advertising
  • Microsoft Office
  • Collaboration & Teamwork
  • Client Relationship Management
  • Vendor Relationship Management

References

References available upon request.

Timeline

Account Strategist/ Senior Media Strategist

Teads
10.2021 - Current

Senior Associate/ Associate

Mindshare
04.2019 - 10.2021

Marketing & Events Intern

The Church: Restaurant & Tourist Attraction
06.2018 - 08.2018

Social Media Marketing Intern

Center Stage Entertainment
01.2018 - 08.2018

Bachelor of Arts - Public Relations, Advertising, And Applied Communication

Rowan University

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Paul Valente