Summary
Overview
Work History
Education
Skills
Timeline
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PAUL WASHKOWIAK

Urbana

Summary

Experienced and results-driven SEO specialist and WordPress developer with expertise in applying technical knowledge, managing SEO projects, and leveraging analytics to drive performance. Skilled in WordPress development, ensuring an optimized online presence for websites.

Overview

8
8
years of professional experience

Work History

SEO Specialist/Web Developer

Pathway2Careers
04.2022 - Current
  • Developed SEO Strategies to improve website rankings and drive qualified traffic for seven company websites.
  • Analyzed SEO outreach goals and presented findings to marketing director.
  • Increased conversions through strategic landing page optimizations, focusing on user intent and relevance.
  • Influenced positive user experience through site speed optimizations, reducing bounce rates and improving overall engagement metrics.
  • Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
  • Managed and optimized PPC campaigns on Google Ads
  • Generated month over month SEO reports for stakeholders using data from Google Analytics, Google Search Console, and Semrush.
  • UI design and WordPress theme design, development, and management for seven company websites
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.

Web Developer

McKenzie Wagner
11.2021 - 04.2022
  • Developed custom WordPress themes, resulting in tailored solutions for client needs.
  • Collaborated with cross-functional teams to deliver high-quality web products on time and within budget.
  • Adhered to SEO best practices while designing sites.
  • Increased website traffic through search engine optimization strategies and targeted content creation.

Web Developer

Surface51
05.2021 - 11.2021
  • Custom WordPress theme design and development
  • WordPress Plugin Development
  • Enhanced user experience by implementing responsive web design and optimizing website performance.

Front End Web Developer

Horace Mann Insurance
03.2018 - 05.2021
  • Assembled and addressed technical and design requirements, integrating user-facing and front-end elements to maintain web presence effectiveness
  • Wrote clean HTML and CSS code, integrating design, extensions, and third-party apps according to web development plans
  • Reviewed and tested customer-facing prototypes before deployment, applying best practice diagnostic techniques to verify usability
  • Developed customer-facing communications with measurable click-thru rates for marketing conversion tracking
  • Verified all web-based products fulfilled prescribed project needs through direct interaction with stakeholders
  • Developed and supported SEO/SEM strategies using Google Analytics and SEO tools

Web Developer

Perma-Bound Books
10.2016 - 03.2018
  • Designed, implemented, and monitored web pages, plugins, and functionality for continuous improvement.
  • Developed functional digital design concepts across various platforms to strengthen company brand and identity.
  • Employed search engine optimization tactics to increase the reach of the targeted audience.

Education

Bachelor of Arts - Social Justice Professions

The University of Illinois at Springfield
Springfield, IL

Skills

  • SEO reporting
  • Google Search Console, Analytics, and Tags
  • SEO auditing
  • Technical SEO
  • Keyword research and analysis
  • Google Ads
  • Project Management
  • WordPress Theme Development
  • KPI reporting
  • Conversion rate optimization
  • Backlink analysis
  • Long-tail keywords

Timeline

SEO Specialist/Web Developer

Pathway2Careers
04.2022 - Current

Web Developer

McKenzie Wagner
11.2021 - 04.2022

Web Developer

Surface51
05.2021 - 11.2021

Front End Web Developer

Horace Mann Insurance
03.2018 - 05.2021

Web Developer

Perma-Bound Books
10.2016 - 03.2018

Bachelor of Arts - Social Justice Professions

The University of Illinois at Springfield

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PAUL WASHKOWIAK